Butt, who was a finalist for both the Wealth Professional Rising Star and Future Leader of Manitoba awards in 2020, focuses on creating comprehensive financial plans for incorporated professionals, business owners, and their families to help them increase their wealth, reduce their tax burden, and facilitate the transfer of wealth to the next generation.
“We’re focusing on education, empowering people to understand their finances and our world more, so they can make good decisions for themselves,” he says. Sometimes that means challenging other organizations’ conventional wisdom, including pointing out that ESG investing may not be as environmentally friendly as people think. More often it means improving communication by contributing to Endeavour’s newsletter or hiring a marketing team to develop videos and social media ads. Butt also speaks regularly on CJOB, the local radio station popular with the older crowd.
“One of the things we do a better job on is getting to know clients and understanding their emotions and how they think and feel about money, as well as what they want to accomplish,” says Butt. “There’s a math answer and emotional answer to everything. The math answer may not do it, but sleeping better at night will.”
The second boxing lesson Butt’s applied to his financial career is staying the course.
Even though he’s a millennial, he’s building a business with high-net individuals aged 45 to 65. So, he’s punching well above his age cohort as he takes on clients that fit Endeavour’s business model and account size to do higher tax and estate planning and deal with fairly complex situations.
