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Innovative AI Personalizes Player Experience for Better Casino Slots

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By Angi Cividino

Canada‘s role in the early years of online casinos, AI and innovative technologies is a global win for gamers and game developers alike.

A year of growth throughout the gaming industry is an opportunity to invest everything in the industry’s diverse market and its diverse customers… in new AI tech, human resources, content strategy, roadmaps, user personas, and so on.

 

“Don’t find customers for your products, find products for your customers.” – Seth Godin

According to a 2020 global industry report released earlier this week, one (1) slots game ranked #1 in Canada for Average Revenue Per User (ARPU) — the ONLY casino game to hit #1 among all countries listed, stating once again the popularity of online slots in the country.

 

Mobile gaming is the world’s most popular form of gaming

By 2023, the mobile industry is set to contribute $4.8 Trillion to global GDP

 

 

 

The increased popularity in the gaming industry during the pandemic stands to reason with remote working from home becoming the new norm.

Social distancing puts a limit on entertainment options available at bricks and mortar casinos, but AI works faster behind the scenes than a team of humans to provide a safe, exciting online casino experience.

 

“You’ve got to start with the customer experience

and work back toward the technology.” – Steve Jobs

As a result of the HUGE advancements made in smartphones and mobile tech over the last few years, game developers are keen to connect with mobile gamers.

Responsive technology aside, basic essentials like screen size, power capacity, internet issues, software and hardware limitations that were previously associated with earlier iOS and Android models — are banished headaches.

Improved design and gameplay barely scratches at the surface of customer expectations. Social and community forums connect players with similar likes, dislikes or strategies.

These communities are also an effective way for the game designers to send quick messages regarding game updates, bug fixes and to get feedback on a regular basis.

 

 

Advanced AI and Improved Mobile Tech Give Casino Gamers Peace of Mind

Product marketers count on the heavy lifting of advanced AI systems to gain extensive demographic and geographic reach of their players, which in turn helps developers to continually create accessible themes with enhanced user experience.

There are certain elements of a customer’s journey that run deep, down into a player’s accumulated history or levels of gameplay. But with most online casino games, it’s about providing value to maintain the player’s account.

 

Experienced casino players will always look for these value-add services:

  • Loyalty and referral programs help cultivate deeper engagement
  • Slots that are optimised for mobile and run well without fail
  • Games that play well on smaller screens and have a built-in restore feature that ensures players won’t miss out on a win or bonus round — if a battery is low or internet connection cuts out

 

Gen Z and millennials may have other entertainment expectations:

  • Personalized Content
    • Content personalization is a commonly used effective practice and is widely accepted by loyal customers. The goal is to give players what they want (and sometimes they may not know what they want until they see it)
    • However, if an ad is misleading or interferes with gameplay, that will almost always negatively impact the player experience and you risk losing a customer…for life
    • A positive player experience that starts with a simple on-boarding process and develops gradually
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Canada’s Dabrowski and New Zealand’s Routliffe pick up second win at WTA Finals

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RIYADH, Saudi Arabia – Canada’s Gabriela Dabrowski and New Zealand’s Erin Routliffe remain undefeated in women’s doubles at the WTA Finals.

The 2023 U.S. Open champions, seeded second at the event, secured a 1-6, 7-6 (1), (11-9) super-tiebreak win over fourth-seeded Italians Sara Errani and Jasmine Paolini in round-robin play on Tuesday.

The season-ending tournament features the WTA Tour’s top eight women’s doubles teams.

Dabrowski and Routliffe lost the first set in 22 minutes but levelled the match by breaking Errani’s serve three times in the second, including at 6-5. They clinched victory with Routliffe saving a match point on her serve and Dabrowski ending Errani’s final serve-and-volley attempt.

Dabrowski and Routliffe will next face fifth-seeded Americans Caroline Dolehide and Desirae Krawczyk on Thursday, where a win would secure a spot in the semifinals.

The final is scheduled for Saturday.

This report by The Canadian Press was first published on Nov. 5, 2024.

The Canadian Press. All rights reserved.

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Allen nets shutout as Devils burn Oilers 3-0

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EDMONTON – Jake Allen made 31 saves for his second shutout of the season and 26th of his career as the New Jersey Devils closed out their Western Canadian road trip with a 3-0 victory over the Edmonton Oilers on Monday.

Jesper Bratt had a goal and an assist and Stefan Noesen and Timo Meier also scored for the Devils (8-5-2) who have won three of their last four on the heels on a four-game losing skid.

The Oilers (6-6-1) had their modest two-game winning streak snapped.

Calvin Pickard made 13 stops between the pipes for Edmonton.

TAKEAWAYS

Devils: In addition to his goal, Bratt picked up his 12th assist of the young season to give him nine points in his last eight games and now 15 points overall. Nico Hischier remains in the team lead, picking up an assist of his own to give him 16 points for the campaign. He has a point in all but four games this season.

Oilers: Forward Leon Draisaitl was held pointless after recording six points in his previous two games and nine points in his previous four. Draisaitl usually has strong showings against the Devils, coming into the contest with an eight-game point streak against New Jersey and 11 goals in 17 games.

KEY MOMENT

New Jersey took a 2-0 lead on the power play with 3:26 remaining in the second period as Hischier made a nice feed into the slot to Bratt, who wired his third of the season past Pickard.

KEY RETURN?

Oilers star forward and captain Connor McDavid took part in the optional morning skate for the Oilers, leading to hopes that he may be back sooner rather than later. McDavid has been expected to be out for two to three weeks with an ankle injury suffered during the first shift of last Monday’s loss in Columbus.

OILERS DEAL FOR D-MAN

The Oilers have acquired defenceman Ronnie Attard from the Philadelphia Flyers in exchange for defenceman Ben Gleason.

The 6-foot-3 Attard has spent the past three season in the Flyers organization seeing action in 29 career games. The 25-year-old right-shot defender and Western Michigan University grad was originally selected by Philadelphia in the third round of the 2019 NHL Entry Draft. Attard will report to the Oilers’ AHL affiliate in Bakersfield.

UP NEXT

Devils: Host the Montreal Canadiens on Thursday.

Oilers: Host the Vegas Golden Knights on Wednesday.

This report by The Canadian Press was first published Nov. 4, 2024.

The Canadian Press. All rights reserved.

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Mahomes throws 3 TD passes, unbeaten Chiefs beat Buccaneers 30-24 in OT

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KANSAS CITY, Mo. (AP) — Patrick Mahomes threw for 291 yards and three touchdowns, and Kareem Hunt pounded into the end zone from two yards out in overtime to give the unbeaten Kansas City Chiefs a 30-24 win over the Tampa Bay Buccaneers on Monday night.

DeAndre Hopkins had two touchdown receptions for the Chiefs (8-0), who drove through the rain for two fourth-quarter scores to take a 24-17 lead with 4:17 left. But then Kansas City watched as Baker Mayfield led the Bucs the other way in the final minute, hitting Ryan Miller in the end zone with 27 seconds to go in regulation time.

Tampa Bay (4-5) elected to kick the extra point and force overtime, rather than go for a two-point conversion and the win. And it cost the Buccaneers when Mayfield called tails and the coin flip was heads. Mahomes and the Chiefs took the ball, he was 5-for-5 passing on their drive in overtime, and Hunt finished his 106-yard rushing day with the deciding TD plunge.

Travis Kelce had 14 catches for 100 yards with girlfriend Taylor Swift watching from a suite, and Hopkins finished with eight catches for 86 yards as the Chiefs ran their winning streak to 14 dating to last season. They became the sixth Super Bowl champion to start 8-0 the following season.

Mayfield finished with 200 yards and two TDs passing for the Bucs, who have lost four of their last five.

It was a memorable first half for two players who had been waiting to play in Arrowhead Stadium.

The Bucs’ Rachaad White grew up about 10 minutes away in a tough part of Kansas City, but his family could never afford a ticket for him to see a game. He wound up on a circuitous path through Division II Nebraska-Kearney and a California junior college to Arizona State, where he eventually became of a third-round pick of Tampa Bay in the 2022 draft.

Two year later, White finally got into Arrowhead — and the end zone. He punctuated his seven-yard scoring run in the second quarter, which gave the Bucs a 7-3 lead, by nearly tossing the football into the second deck.

Then it was Hopkins’ turn in his first home game since arriving in Kansas City from a trade with the Titans.

The three-time All-Pro, who already had caught four passes, reeled in a third-down heave from Mahomes amid triple coverage for a 35-yard gain inside the Tampa Bay five-yard line. Three plays later, Mahomes found him in the back of the end zone, and Hopkins celebrated his first TD with the Chiefs with a dance from “Remember the Titans.”

Tampa Bay tried to seize control with consecutive scoring drives to start the second half. The first ended with a TD pass to Cade Otton, the latest tight end to shred the Chiefs, and Chase McLaughlin’s 47-yard field goal gave the Bucs a 17-10 lead.

The Chiefs answered in the fourth quarter. Mahomes marched them through the rain 70 yards for a tying touchdown pass, which he delivered to Samaje Perine while landing awkwardly and tweaking his left ankle, and then threw a laser to Hopkins on third-and-goal from the Buccaneers’ five-yard line to give Kansas City the lead.

Tampa Bay promptly went three-and-out, but its defence got the ball right back, and this time Mayfield calmly led his team down field. His capped the drive with a touchdown throw to Miller — his first career TD catch — with 27 seconds to go, and Tampa Bay elected to play for overtime.

UP NEXT

Buccaneers: Host the San Francisco 49ers on Sunday.

Chiefs: Host the Denver Broncos on Sunday.

AP NFL:

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