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BBTV provides the Encore+ YouTube channel with both its Channel Management and Rights Management solutions. Under Channel Management, BBTV directly supports the Encore+ YouTube channel strategy, operations, reporting and content development initiatives to stimulate demand and increase global discoverability for popular Canadian shows including Degrassi High, Due South, Big Wolf on Campus, Student Bodies, Edgemont, The Odyssey, Zoboomafoo, Street Legal and Danger Bay.
CMF also benefits from BBTV’s Rights Management solution, which manages fan uploaded copies of CMF funded content, putting CMF’s various clients back in control of their IP. Other enterprise media clients utilizing BBTV’s Content Management solution include the National Basketball Association (NBA) and Sony Pictures. Both are part of BBTV’s Plus Solutions that provide higher margins and enhanced value-adds for BBTV and its partners.
“BBTV is a proud Canadian business and we’re thrilled to be able to work with CMF to put a spotlight on fantastic Canadian content, and take their viewership to the next level,” comments Lewis Ball, VP Strategy, BBTV. “Content owners of all sizes need to ensure that they have a comprehensive solution that includes growing viewership and revenues for content as well as managing the fans who are uploading their IP. We offer a suite of end to end services to help content owners become more successful.”
In addition, the expanded deal sees BBTV collaborating closely with Encore+ to promote and market existing content; creating new and original trailers, and supporting a new suite of Encore+ original productions featuring talent interviews to enhance the public’s appreciation for iconic Canadian film and TV shows in English, French and by Indigenous creators.
BBTV also plays an instrumental role to further drive viewership, including optimization of audio, image and video for important Canadian films including Johnny Mnemonic, New Waterford Girl, The Snow Walker,The Corporation, Malarek, The Wars, My American Cousinand Manufacturing Consent.
“Encore+ is privileged to collaborate with Canada’s finest audiovisual talents: pioneers, trailblazers and new voices alike. We strive to deliver excellence at all levels as we promote their outstanding content to the world,” said Paulina Abarca-Cantin, Programming and Operations Lead for the Encore+ YouTube channel. “Encore+ is truly fortunate to count on BBTV’s creativity, innovative culture and proven expertise. BBTV has been at the heart of its success right from launch.”
