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Avid Media Composer 2021.3 Introduced: What’s New? – YMCinema Magazine

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Avid introduced the March release of its Media Composer (2021.3). The new version includes new features, enhancements, UI customization, streamlined editing functions, new Avid Titler + capabilities, and improvements to the new Interoperable Master Format (IMF) Window. 

Avid Media Composer 2021.3
Avid Media Composer 2021.3

Avid states: “The definition of “New and Improved,” Media Composer’s Interoperable Master Format (IMF)  Packaging workflow takes all the support we added in 2019, throws it out the window, and replaces it with a more robust, extensible, and powerful toolset”. The 2021.3 version introduces the ability to create IMF supplementals through the new IMF window. You can link to or create IMF originals and then generate a supplemental package either inside or outside of the original without the need to re-encode existing media. You can burn multiple CPLs under one IMP.

IMF package creation on Avid Media Composer 2021.3. Picture: Avid
IMF package creation on Avid Media Composer 2021.3. Picture: Avid

The new Bin Status Bar located at the bottom of a Bin provides you with information regarding the total number of items in a bin. You can either perform a multi-select in the bin or simply view information about the entire bin. There’s even an interface setting to show or hide the Bin Status Bar per bin.

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Bin status bar on Avid Media Composer 2021.3. Picture: Avid
Bin status bar on Avid Media Composer 2021.3. Picture: Avid

Based on user feedback, Avid added a host of new ways you can customize and “dress up” your Media Composer to suit your needs. With two new highlight colors (that adjust with the interface brightness settings, just like the existing highlights), and new mid-gray skin (slightly darker than the current lightest option), you now have more choices when creating your ideal experience. With all the screen time these days, these options are designed to reduce eye fatigue. Take it easier on the eyes.

UI customization on Avid Media Composer 2021.3. Picture: Avid
UI customization on Avid Media Composer 2021.3. Picture: Avid

Now there’re more functions and features directly within the Composer window and mini toolbar, giving more control of titles without having to open up the Effect Editor. You now can rotate text and shapes using handles within the Composer window. Additionally, the text will now automatically wrap within a defined text box, and opacity can be applied to gradients within the color picker.

Titler + updates on Avid Media Composer 2021.3. Picture: Avid
Titler + updates on Avid Media Composer 2021.3. Picture: Avid

The Find Bin command can now be accessed directly in the Timeline when pointing to a segment. No selection is required; simply right-click over the desired segment and select Find Bin to highlight the clip in a bin. The bin will open if closed, come forward, and the respective clip will be selected.

Find bin from timeline on Avid Media Composer 2021.3. Picture: Avid
Find bin from the timeline on Avid Media Composer 2021.3. Picture: Avid

Now when you move segments vertically or horizontally in the timeline, you won’t overwrite existing segments in the process. Nothing’s overwritten until you commit to the change.

Moving clips without overwriting on Avid Media Composer 2021.3. Picture: Avid
Moving clips without overwriting on Avid Media Composer 2021.3. Picture: Avid

The main goal of the 2021.3 version of Media Composer is to attack and improve the software’s main Achilles-Heel, which is usability, and to reduce the number of mouse clicks per action. As a Final Cut Pro user, I can defiantly say that most of the improvements presented here are were already implemented a long time ago in FCPX. Nevertheless, It’s nice seeing that Avid invests R&D resources focused on making Media Composer much more user-friendly and thus expanding its market beyond Hollywood.

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Trump poised to clinch US$1.3-billion social media company stock award

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Donald Trump is set to secure on Tuesday a stock bonus worth US$1.3-billion from the company that operates his social media app Truth Social (DJT-Q), equivalent to about half the majority stake he already owns in it, thanks to the wild rally in its shares.

The award will take the former U.S. president’s overall stake in the company, Trump Media & Technology Group (TMTG), to US$4.1-billion.

While Mr. Trump has agreed not to sell any of his TMTG shares before September, the windfall represents a significant boost to his wealth, which Forbes pegs at US$4.7-billion.

Unlike much of his real estate empire, shares are easy to divest in the stock market and could come in handy as Mr. Trump’s legal fees and fines pile up, including a US$454.2-million judgment in his New York civil fraud case he is appealing.

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The bonus also reflects the exuberant trading in TMTG’s shares, which have been on a roller coaster ride since the company listed on Nasdaq last month through a merger with a special purpose acquisition company (SPAC) and was snapped up by Trump supporters and speculators.

Mr. Trump will be entitled to the stock bonus under the terms of the SPAC deal once TMTG’s shares stay above US$17.50 for 20 trading days after the company’s March 26 listing. They ended trading on Monday at US$35.50, and they would have to lose more than half their value on Tuesday for Mr. Trump to miss out.

TMTG’s current valuation of approximately US$5-billion is equivalent to about 1,220 times the loss-making company’s revenue in 2023 of US$4.1-million.

No other U.S. company of similar market capitalization has such a high valuation multiple, LSEG data shows. This is despite TMTG warning investors in regulatory filings that its operational losses raise “substantial doubt” about its ability to remain in business.

A TMTG spokesperson declined to comment on the stock award to Mr. Trump. “With more than $200 million in the bank and zero debt, Trump Media is fulfilling all its obligations related to the merger and rapidly moving forward with its business plan,” the spokesperson said.

While Mr. Trump’s windfall is rich for a small, loss-making company like TMTG, the earnout structure that allows it is common. According to a report from law firm Freshfields Bruckhaus Deringer, stock earnouts for management were seen in more than half the SPAC mergers completed in 2022.

However, few executives clinch these earnout bonuses because many SPAC deals end up performing poorly in the stock market, said Freshfields securities lawyer Michael Levitt. TMTG’s case is rare because its shares are trading decoupled from its business prospects.

“Many earnouts in SPACs are never satisfied because many SPAC prices fall significantly after the merger is completed,” Mr. Levitt said.

To be sure, TMTG made it easier for Mr. Trump to meet the earnout threshold. When TMTG agreed to merge with the SPAC in October, 2021, the deal envisioned that TMTG shares had to trade above US$30 for Mr. Trump to get the full earnout bonus. The two sides amended the deal in August, 2023 to lower that threshold to US$17.50, regulatory filings show.

Had that not happened, Mr. Trump would not have yet earned the full bonus because TMTG’s shares traded below US$30 last week. The terms of the deal, however, give Mr. Trump three years from the listing to win the full earnout, so he could have still earned it if the shares traded above the threshold for 20 days in any 30-day period during this time.

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B.C. puts online harms bill on hold after agreement with social media companies

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The B.C. government is putting its proposed online harms legislation on hold after reaching an agreement with some of the largest social media platforms to make people safer online.

Premier David Eby says in a joint statement with representatives of the firms Meta, TikTok, X and Snap that they will form an online safety action table, where they’ll discuss “tangible steps” towards protecting people from online harms.

Eby says the social media companies have “agreed to work collaboratively” with the province on preventing harm, while Meta will also commit to working with B.C’s emergency management officials to help amplify official information during natural disasters and other events.

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“We have had assurance from Facebook on a couple of things. First, that they will work with us to deliver emergency information to British Columbia in this wildfire season that (people) can rely on, they can find easily, and that will link into official government channels to distribute information quickly and effectively,” Eby said at a Tuesday press conference.

“This is a major step and I’m very appreciative that we are in this place now.”


Click to play video: 'B.C. takes steps to protect people from online harms'
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B.C. takes steps to protect people from online harms

 


The announcement to put the bill on hold is a sharp turn for the government, after Eby announced in March that social media companies were among the “wrongdoers” that would pay for health-related costs linked to their platforms.


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At the time, Eby compared social media harms to those caused by tobacco and opioids, saying the legislation was similar to previous laws that allowed the province to sue companies selling those products.


Click to play video: 'Carol Todd on taking action against online harms'
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Carol Todd on taking action against online harms

 


Last August, Eby criticized Meta over its continued blackout of Canadian news outlets as wildfires forced thousands from their homes.  Eby said it was “unacceptable” for the tech giant to cut off access to news on its platforms at a time when people needed timely, potentially life-saving information.

“I think it’s fair to say that I was very skeptical, following the initial contact (with Meta),” Eby said Tuesday.

Eby said one of the key drivers for legislation targetting online harm was the death of Carson Cleland, the 12-year-old Prince George, B.C., boy who died by suicide last October after falling victim to online sextortion.

The premier says in announcing the pause that bringing social media companies to the table for discussion achieves the same purpose of protecting youth from online harm.

“Our commitment to every parent is that we will do everything we can to keep their families safe online and in our communities,” the premier said in his statement.

 

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Vaughn Palmer: B.C. premier gives social media giants another chance

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VICTORIA — Premier David Eby has pushed the pause button on a contentious bill that would have allowed the province to recover health care and other costs attributed to the marketing of risky products in B.C.

Two dozen business and industry groups had called for the New Democrats to put the bill on hold, claiming it was so broadly drafted that it could be used to go after producers, distributors and retailers of every kind.

Eby claimed the pause had nothing to do with those protests. Rather, he said, it was the willingness of giant social media companies to join with the government to immediately address online safety in B.C.

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“It is safe to say that we got the attention of these major multinational companies,” the premier told reporters on Tuesday, citing the deal with Meta, Snapchat, TikTok and X, the major players in the field.

“They understand our concern and the urgency with which we’re approaching this issue. They also understand the bill is still there.”

The New Democrats maintain that the legislation was never intended to capture the many B.C. companies and associations that complained about it.

Rather it was targeted at Facebook owner Meta and other social media companies and the online harm done to young people. A prime example was the suicide of a Prince George youth who was trapped by an online predator.

Still, there was nothing in the wording of Bill 12, the Public Health Accountability and Cost Recovery Act, to indicate its application would be confined to social media companies or their impact on young people.

Eby even admitted that the law could also be used to recover costs associated with vaping products and energy drinks.

Some critics wondered if the bill’s broad-based concept of harms and risks could be used to prosecute the liquor board or the dispensers of safer-supply drugs, products with proven harms greater than any sugary drink.

Perhaps thinking along those lines, the government specifically exempted itself from prosecution under the Act.

This week’s announcement came as a surprise. As recently as Monday, Attorney General Niki Sharma told reporters the government had no intention of putting the bill on hold.

Tuesday, she justified her evasion by saying the talks with the social media companies were intense and confidential.

She said the pause was conditional on Meta and the other companies delivering a quick response to government concerns.

“British Columbians expect us to take action on online safety,” she told reporters. “What I’ll be looking for at this table is quick and immediate action to get to that better, safety online.”

A prime goal is addressing online harassment and “the online mental health and anxiety that’s rising in young people,” she said

“I’m going to be watching along with the premier as to whether or not we do get real action on changes for young people right away,” said the attorney general.

“I want to sit down with these companies look at them face to face and see what they can do immediately to improve the outcomes for British Columbians.”

Meta has already committed to rectifying Eby’s concern that it should relay urgent news about wildfires, flood and other disasters in B.C. Last year, those were blocked, collateral damage in the company’s hardball dispute with the federal government over linking to news stories from Canadian media companies.

Eby says he was very skeptical about the initial contact from the companies. Now he sees Meta’s willingness to deliver emergency information as a “major step” and he’s prepared to give talks the benefit of the doubt.

Not long ago he was scoring political points off the social media companies in the harshest terms.

“The billionaires who run them resist accountability, resist any suggestion that they have responsibility for the harms that they are causing,” said the premier on March 14, the day Bill 12 was introduced.

“The message to these big, faceless companies is, you will be held accountable in B.C. for the harm that you cause to people.”

Given those characterizations, perhaps the big, faceless billionaires will simply direct their negotiating team to play for time until the legislation adjourns as scheduled on May 16.

“The legislation is not being pulled and we’re not backtracking,” said Sharma. “We can always come back and bring legislation back.”

The government could schedule a quick makeup session of the legislature in late May or June or even in early September, before the house is dissolved for the four-week campaign leading up to the scheduled election day, Oct. 19.

More likely, if the New Democrats feel doublecrossed, they could go back to war with the faceless billionaires with a view to re-enacting Bill 12 after a hoped-for election victory.

Even if the New Democrats get some satisfaction from the social media companies in the short term, they have also framed Bill 12 as a way to force the marketers of risky products to help cover the cost of health care and other services.

They probably mean it when they say Bill 12 is only paused, not permanently consigned to the trash heap.

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