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CES Preview: Content Takes Center Stage (Top 5 Storylines For Media & Tech) – Forbes

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Well, it’s that time of year again. No, not the holidays. I’m talking about the Consumer Electronics Show (CES) that kicks off the new year to showcase the latest and greatest in tech (and snap us all out of our holiday hibernations). And, this time, media, entertainment and content share the stage with all the new gadgetry in this annual gathering of the tribe. Jeffrey Katzenberg (the quintessential Hollywood mogul) and Meg Whitman (his NorCal tech titan doppelganger) will keynote the event to discuss their pioneering new mobile-first video service Quibi and reveal Quibi’s first mini-sodes. The dynamic duo’s “Hollywood meets Silicon Valley” Quibi storyline serves as the perfect mantra for this year’s CES. NBCUniversal’s secondary keynote adds more content fuel to the CES punch. Execs from the Peacock will also discuss their upcoming entry into the overall subscription video on demand (SVOD) wars – which, for better or worse (you be the judge), is actually called “Peacock.”

Here’s a preview of CES’s headline stories for media, entertainment and tech execs.

(1) The Great Streaming Wars of 2020

Netflix versus all SVOD comers – and there are now lots of them – is the headline media story for CES. Netflix, of course, remains the undisputed champ amidst long-time SVOD rivals Amazon Prime Video and Hulu (respectively 2 and 3 in the U.S.). But 2020 promises to be a whole new world for the champ, since both Disney+ and Apple TV+ are now immediate mega-players with mega-cash. I recently wrote about Netflix’s daunting future for Forbes, and all other SVODs also face an uncertain future given the intensity of the competition amongst goliaths. Perhaps Disney+ is least immune and most certain to be a long-term winner, given that Disney holds content and franchise crown jewels that no others can match (not even close). These include Star Wars, Marvel, Pixar, the Disney Princesses, and its new Fox and friends (X-Men, Avatar, The Simpsons). CES gives each SVOD contender a chance to tell its story and convince us that it can win amidst this SVOD fever.

(2) The Coming 5G Wave

5G promises to be a massive overarching story at CES for myriad reasons, not the least of which is its anticipated transformational role in our media and entertainment experiences. 5G speed and capacity mean that we all will have more reason to live our lives heads down on our mobile devices. Gone are the days of pixelation and buffering. We will voraciously consume copious amounts of video content on our smallest of screens since our movie and television experiences will be even more impactful. But it’s much more than video. 5G promises to accelerate the already explosive growth of eSports – a $1 billion plus industry today that will double in just a few years. Cloud-based gaming takes center stage as 5G networks deploy, since latency becomes a thing of the past (think Google’s Stadia and Apple’s Arcade here). 5G also means that, at long last, augment reality’s (AR’s) mass market promise begins to reveal itself given the edge-based computing 5G facilitates.

(3) AR Gets Real

Speaking of AR, 2020 promises to be its break-out year due, in large part, to 5G’s transformational power. Expect the AR ecosystem (both content/experiences and the hardware/glasses that facilitate them) to immerse CES as a result. Apple’s great hope (and our collective expectation) for its “next big thing” may be its long-anticipated AR glasses. Many expect to see those enter the marketplace in 2020. Maybe that’s why Apple will actively participate at CES this year for the first time in nearly three decades (yes, decades!). (Of course, Apple also faces pressure to convince us that Apple TV+ will be a breakout hit, because results have underwhelmed so far). Many attendees will also look for long-time AR darling Magic Leap to see how it plans to justify its near $3 billion investment to date. Entertainment experiences drive a significant part of its story, and now it’s time for Magic Leap to deliver a real, significant and scaling monetization story (rather than a semi-immersive promise of one).

(4) AI’s Home Invasion Accelerates

Artificial Intelligence (AI) already has transformed our entertainment experiences in significant ways. Amazon’s Alexa and Apple’s Siri have become our new DJs, serving up our favorite music choices on demand in our homes and on our smart speakers (which are sure to abound at CES). The music business benefits greatly from this home invasion, which is yet one more factor that continues to drive annual double-digit growth for a long-starved industry that is expected to more than double in size to $45 billion by 2030, according to Goldman Sachs. AI moves beyond music in 2020 and begins to actively transform our video experiences as well, and we will see those early efforts on display at CES. AI-born virtual beings will also join us in Las Vegas this year, giving us an early sign of the mind-blowing things to come.

(5) TV’s, TV’s & More TV’s

CES wouldn’t be CES, of course, without TVs filling every inch of Las Vegas’s convention walls and halls. Each year, the industry gives us yet more reasons to ditch our existing living room screens for their “next big thing” – always bigger and better (after all, TV size and resolution have no limits, do they?). And, now that the great streaming wars have kicked off in earnest – and our SVOD-driven premium television and movie programming choices are better than ever – we have even more reasons to listen to the tech pitch people. Let’s also not forget about our new “TV’s” – our mobile devices. New mobile form factors will fill the halls (remember last year’s foldable phones?), especially with the coming onslaught of 5G. That’s good news for mobile-first Quibi. Katzenberg and Whitman have timed it well.

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Media Advisory: Premier Furey, Minister Coady and Minister Haggie to Announce Mandatory Vaccination Policy – News Releases – Government of Newfoundland and Labrador

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The Honourable Andrew Furey, Premier of Newfoundland and Labrador, the Honourable Siobhan Coady, Deputy Premier and President of Treasury Board, and the Honourable John Haggie, Minister of Health and Community Services, will announce the province’s mandatory vaccination policy today (Friday, October 15) at 1:00 p.m. at the Media Centre, East Block, Confederation Building.

The event will be live-streamed on the Government of Newfoundland and Labrador’s Facebook and YouTube accounts. Media covering the announcement will have the opportunity to join in person in the media centre or by teleconference. Media planning to attend this event should register with Jillian Hood (jillianhood@gov.nl.ca) by 11:00 a.m.

Technical Briefing

Prior to the event, a technical briefing for media will be held at 12:00 p.m.

Media attending the briefing will have the opportunity to join in person in the media centre or by teleconference. Media who wish to participate in the technical briefing should RSVP to Jillian Hood (jillianhood@gov.nl.ca), who will provide the details and the required information.

Media must join the teleconference at 11:45 a.m. (NST) to be included on the call. For sound quality purposes, registered media are asked to use a land line if at all possible.

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Media contacts
Meghan McCabe
Office of the Premier
709-729-3960
meghanmccabe@gov.nl.ca

Victoria Barbour
Treasury Board Secretariat
709-729-4087
victoriabarbour@gov.nl.ca

Lesley Clarke
Health and Community Services
709-729-6986, 699-2910
lesleyclarke@gov.nl.ca

2021 10 15
9:11 am

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In 2022 Mobile Will Replace Direct Mail As The Top Local Media Advertising Platform – Forbes

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In yet another sign that marketers are allocating more of the ad budget to digital media. In 2022, BIA projects for the first time, in the local marketplace, more ad dollars will be allocated to mobile than any other medium including direct mail.

As the ad marketplace continues to recover post-pandemic, BIA forecasts local media ad spend to total $161.5 billion, a year-over-year increase of 10.1%. In 2022, BIA still expects more ad dollars will be spent on traditional media ($84.6billion) than will digital media ($76.8 billion). Although BIA forecasts local digital ad spend to exceed local traditional media in 2023. The digital duopoly of Google ($26.8 billion) and Facebook ($14.3 billion) is projected to account for slightly over half of all digital ad dollars spent locally next year. In addition, with mid-term elections set for November 2022, BIA expects $7.5 billion in total political ad spend. 

Next year local ad spend for mobile is expected to reach $34.0 billion, accounting for 21% of all ad dollars. Direct Mail, which had been the leader in local ad spend for many years, is expected to total $33.4 billion (20.7%) in ad spend. BIA ad spend forecast for PC/laptop is forecast at $27.5 billion (17.1%). Local advertisers are projected to allocate $21.0 billion in 2022 (13.0%) for television. Rounding out the top five will be local radio at $12.7 billion (7.9%).

When local television ad spend is broken out, BIA projects terrestrial TV to garner $19.3 billion in ad dollars next year and an additional $1.7 billion being allocated toward digital. Overall, local television ad revenue will have a strong year-over-year increase of 26.5%. Helping to drive the growth for local TV will be the political dollars. BIA estimates that local broadcast TV will total $3.4 billion next year in political ad dollars, making it the largest product category for the medium.

Similarly, for local radio, a large majority of ad dollars are expected to be allocated to over-the-air ($11.0 billion) with $1.7 billion going to digital. Radio, which doesn’t get the political ad dollars that television receives, will still benefit as more employees commute to and from work.

In a press release Rick Ducey, managing director of BIA Advisory Services, points to four reasons why mobile has surpassed direct mail and is expected to be the top advertising medium in 2022 and beyond:

·       COVID’s impact on consumer’s increased time spent with mobile and other digital media making digital the place to find and target consumers.

·       Digital’s overall momentum in winning more revenue share of media time from traditional media.

·       The rise of virtual consumer channels like delivery, curbside pickup and e-commerce in top categories like retail, restaurants, CPG where physical channels like retail store visits decline.

·       Greater consumer acceptance and use of virtual and e-commerce channels.

The growth in mobile ad spend has been driven by the change in media habits begun during the pandemic. eMarketer recently released a report that said mobile now accounts for one-third of all screen time every day. In 2021 daily time spent with mobile (non-voice) is expected to average 4 hours and 23 minutes, compared to 3 hours and 45 minutes in 2019. eMarketer expects mobile usage to increase by six minutes in both 2022 and 2023. In addition, time spent with mobile will account for over half (54.8%) of the nearly eight hours U.S. adults spend daily with digital media.

Within mobile, smartphone usage is the largest. The daily time spent with smartphones is expected to reach three hours and ten minutes in 2021, compared to 2 hours and 34 minutes in 2019. Smart phones usage now accounts for nearly one-quarter of total media time spent. Among the reasons cited for the leap in smartphone usage has been social media consumption led by TikTok, podcasting, gaming and shopping.

Among the results from Mary Meeker’s latest annual Internet Trends report is that mobile has become the first screen. Meeker also noted that nowadays three-quarters of web users regularly shop online with younger age groups more likely to use a mobile device for e-commerce.

Additionally, with the roll-out of the high-speed 5G, viewing to streaming video on mobile devices is expected to increase.

BIA expects mobile will continue to generate the most local ad dollars of any platform in the upcoming years.

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FSJ RCMP responds to social media post | Energeticcity.ca – Local news from Northeast BC – Energeticcity.ca

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Constable Chad Neustaeter, Media Relations Officer for Fort St. John RCMP, says it would be appropriate to describe what was actually occurring. He says this same individual has been arrested for Mischief, Loss of Enjoyment to Property after the property owner reported the individual for busking, panhandling and making customers feel uncomfortable in late September.

The business owner knew the man had a court condition not to attend the property, and knowing the individual was breaching conditions of his release, called police.

“In this instance, a new frontline police officer to Fort St John was given the opportunity to work through the investigation process and was conducting police checks to determine if there were in fact conditions and what those conditions were in order to make an educated decision that was in everyone’s best interest,” said Neustaeter.

The author of the social media post asked the question ‘what are we paying them for?’ Neustaeter says officers were conducting a full investigation on behalf of the complainant.

“During the investigation, the man was apologetic to police. The lead investigating officer exercised discretion and released the man who said he would leave. The business was updated accordingly and were satisfied with the actions of police.”

Neustaeter says there is often more than meets the eye of the public when it comes to policing.

“In this case, the public also did not get a chance to see the conclusion when the man walked away and the business owner was satisfied.”

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