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How Verizon Media Became A Growth Company – Forbes

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In fourth quarter 2020, Verizon Media reported revenue growth for the first time since they acquired Yahoo three years ago. The global tech and media company with a wide variety of assets. To find out what their core businesses are, how they reported revenue growth during the pandemic and where Verizon Media sees growth in 2021, we asked a few questions. Markman is the Chief Business Officer of Verizon Media, who is furthering the company’s business strategy and operations globally.

Previously, Markham had been Senior Advisor at Abundant Venture Partners and a Special Advisor to the CEO and Board of Directors of comScore, Inc.

SCOR
Markham’s career includes serving as General Manager of Marketing Services at Neustar, a real-time provider of cloud-based information services, following its acquisition of MarketShare where he served as Chief Operating Officer. Before joining MarketShare Iván was with Yahoo! as Global Head of Corporate Strategy.

What are Verizon Media’s core businesses?

Markman: We are a technology and media company with a focus on content, experiences, commerce and advertising.

Our business includes globally recognized brands, like Yahoo, TechCrunch and Engadget. Today, more than 900 million people visit these premium sites every month. We also provide Yahoo Search and Yahoo Mail, which are two of the most popular services in their categories. Commerce

SPSC
is integrated throughout our brands and products, giving consumers the ability to shop on Yahoo Life, place bets through Yahoo Sports and even buy groceries through Yahoo Mail.

For advertisers and publishers, we are the only independent omnichannel ad platform with a unified tech stack, enabling marketing and monetization across all ad formats and channels, both traditional and emerging. A unified stack means we have a demand-side platform, supply-side platform, and ad exchange — all of which are tightly integrated to work better together, from features and processes, to data and service layers. With our solutions suite, we help advertisers and publishers unlock the full value of their marketing and content. Top brands use us to monetize their content and best reach their audiences.

We also offer a Media Platform that facilitates streaming on mobile phones, tablets, smart TVs, Rokus and other connected devices for over 10,000 brands like Disney

DIS
, Fox and Discovery. We’re essentially the technology layer that makes streaming work. Right now, our Media Platform powers over 10% of the world’s internet streaming.

Lastly, through 25 years of search experience, we are able to offer supply partners the same demand, and operational and cost efficiencies that power our search O&O business, from hosting, serving, and maintenance.

In fourth quarter 2020, Verizon Media had its best quarter since 2017, with revenues of $2.3 billion, up 11.4% year-over-year, what were the reasons for the strong revenue growth?

Markman: It’s exciting to say that, yes, we are a growth company — and the diverse, connected nature of our business is key to the growth.

With the pandemic keeping everyone indoors and online, we saw a huge jump in shopping across our sites and services. Yahoo Mail-based commerce grew seven times what it was last year and our overall commerce revenue spiked 187%. Black Friday, Cyber Monday, Singles Day in China — we were prepared for all of those key shopping moments.

Paid subscriptions for properties like TechCrunch and Yahoo also surged as more people sought out trusted content during the pandemic. In the quarter, our overall premium subscriptions grew by nearly 20%, carried by triple digit growth for Yahoo Finance Premium and Extra Crunch Premium.

Our properties saw upticks in usage which delivered more ad and commerce revenue. Digital active users increased by over 4%. More active users mean more eyeballs on and engagement with ads. And more users mean more shopping across our portfolio.

Digital advertising was a major revenue driver for us, as well. Our Ad Platform advertiser revenue grew 41% compared to the prior year, powered by political, holiday campaigns and CTV advertising.

CTV is a particular focus area for Verizon Media. Ad spend for the medium grew by 25% last year due to the sharp increase in usage amid lockdowns. There are also a growing number of ad-supported streaming services which are attracting viewers and ad dollars. We help advertisers connect with audiences across a premium CTV environment. Our business in that area grew by 260% in the quarter and we expect even more growth moving forward. 

Why did Verizon Media sell the Huffington Post to Buzzfeed last November? How are legacy digital media brands Yahoo and AOL, formerly known as Oath, been faring in today’s media/tech landscape?

Markman: The acquisition aligns the brands to bring new and differentiated content to consumers.

Now, more than ever, people want trusted and premium content. This past year has increased the importance of that content and its where legacy media brands, with an established, and trusted identity, can thrive and deliver value. You see that in our own numbers, with DAUs up 4% year-over-year.

But it’s also important for these brands to evolve and diversify, as we’ve done, unifying trusted content with unique commerce and advertising experiences.

Verizon Media recently joined the DPAA, a digital out-of-home media (DOOH) trade group. What role does Verizon Media play in DOOH?

Markman: We make it possible for the world’s largest brands to place ads wherever their audiences are — and that includes outside of the home. We were one of the first to make DOOH ad inventory available in an automated way through our Ad Platform. Buying those ads used to be a lot more manual, with less data for targeting. We’ve totally changed that and have made it easier than ever to serve and target relevant ads on digital screens in public spaces.

We’re really excited about the promise for this sector. Pre-pandemic, DOOH had been one of the fastest-growing ad channels. When COVID-19 hit, of course, there was certainly less traffic surrounding major billboards, on the roads and subways. However, there is significantly more foot traffic in essential businesses like grocery stores, pharmacies and patient out-care centers. DOOH has evolved during this crisis to cater to those screens. We recognized this early on and launched a number of unique DOOH partnerships to meet the moment. We partnered with Cooler Screens, for example, to bring targeted DOOH experiences to essential retail locations via internet-connected cooler screen doors. The partnership enhances the in-store experience for shoppers while opening up omni-channel ad opportunities for brands.

With openings on the horizon, DOOH is set to grow this year due to pent-up demand from both consumers and advertisers. People will be traveling and outside of their homes more than ever while advertisers will be looking to connect with them on-the-go. It’s a watershed moment for this category and I expect investments to skyrocket.

What strategic partnerships are Verizon Media looking at?

Markman: One of the areas we’re focusing on right now is supporting advertisers and publishers as cookies go away. We launched an alternative to cookie-based ad tracking called ConnectID and are working on and seeing strong adoption.

ConnectID is a solution to support advertisers, publishers and consumers as the digital landscape evolves away from cookies as a way to manage and reach audiences online. It helps advertisers buy, measure and optimize ads while enabling publishers to manage, monetize and navigate audiences—all without third-party cookies. It can do that by leveraging our company’s strength in direct consumer relationships through our hundreds of millions of users, our diverse ID graph built around billions of daily, consent-based signals across our sites and services, and our full-stack Ad Platform.

We’re uniquely positioned to help advertisers and publishers navigate this moment and will be announcing a number of great ConnectID partners throughout the year.

From Verizon Media’s perspective, what was media consumption like during the pandemic and what do you expect in 2021?

Markman: The appetite for trusted content in 2020 was record breaking and will only continue to grow in 2021. But I also think content will need to offer more value than just being trusted. It will need to become more personalized and more actionable.

We’re working on bringing the best of our ecosystem to consumers through a highly personalized experience that’s unique to each individual’s interests and daily needs. Imagine logging on to any of our Yahoo homepages and seeing content, offers and videos that are specific to your passion points – it’s curation and customization on a whole different level. And experiences that you can trust.

Media brands should also focus on delivering personalized commerce alongside their content. You’re making content more actionable and useful for consumers by doing that. We’ll definitely be deepening our investment in commerce across our brands and products and launching several commerce experiences that will provide new opportunities for consumers and businesses.

Take betting, for example. If you’re checking sports scores on Yahoo Sports, you should also be able to place bets in the same content ecosystem. For sports betting, we’re currently live in six states and expect to be in three more states very soon (Virginia, Michigan, and Pennsylvania). This is an area we believe can drive enormous growth for our company.

The bottom line is that consumer behavior and expectations are evolving. Media companies need to innovate to better serve these multifaceted users and the advertisers and publishers that want to reach them. At Verizon Media, we’ve created a unique and fully connected ecosystem that pairs consumers with their passions, while driving revenue and engagement for our partners.

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GLAAD Media Awards presenters support transgender athletes

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LOS ANGELES — “Schitt’s Creek” and “The Boys in the Band” were winners at the GLAAD Media Awards, which included soccer’s Ashlyn Harris and Ali Krieger calling for transgender students to be accepted as “part of the team” in sports.

Harris and Krieger, spouses who play for the Orlando Pride and were on the 2019 World Cup-winning U.S. women’s national team, presented an award in Thursday’s virtual ceremony to the film “Happiest Season,” about a lesbian romance.

The couple drew attention to transgender athletes amid widespread efforts to restrict their participation, including a recently signed Mississippi bill that bans them from competing on girls or women’s sports teams. It becomes law July 1.

“Trans students want the opportunity to play sports for the same reason other kids do: to be a part of a team where they feel like they belong,” Krieger said.

Added Harris: “We shouldn’t discriminate against kids and ban them from playing because they’re transgender.”

“Star Trek: Discovery,” “I May Destroy You” and “A Little Late with Lilly Singh” were among the other projects honoured in the pre-taped ceremony hosted by Niecy Nash. It’s available on Hulu through June.

The GLAAD awards, in their 32nd year, recognize what the media advocacy organization calls “fair, accurate, and inclusive” depictions of LGBTQ people and issues. Presenters and winners in this year’s event highlighted priorities including the importance of solidarity and self-respect.

“Friends, I’m so proud to stand with the LGBTQ community tonight, just as the LGBTQ community stands with Black and diverse communities,” said Sterling K. Brown, who presented the outstanding documentary award to “Disclosure.”

The “This Is Us” star, citing the Black Lives Matter and Black Trans Lives Matter movements, said that “we’re going to keep spreading that message of unity and justice until every one of us is safe to live the lives we love.”

JoJo Siwa, the teenage YouTube personality and performer, presented the award for outstanding children’s programming to “The Not-Too-Late Show with Elmo.” She said in January that she’s part of the LGBTQ community.

“I have the best, most amazing, wonderful girlfriend in the entire world who makes me so, so, so happy and that’s all that matters,” Siwa said. ”It’s really cool that kids all around the world who look up to me can now see that loving who you want to love is totally awesome” and should be celebrated.

Other awards went to Sam Smith, who was honoured as outstanding music artist for the album “Love Goes”; Chika, named breakthrough music artist for “Industry Games,” and “We’re Here” won outstanding reality program.

Cast members from “Glee,” including Chris Colfer, Amber Riley and Jane Lynch, paid tribute to Naya Rivera and her character in the series, gay cheerleader Santana Lopez. Rivera, 33, died in an accidental drowning in July 2020.

___

Online:

https://www.glaad.org/

Lynn Elber, The Associated Press







Source:- Coast Reporter

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Social Media Etiquette Review

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Despite your best efforts, you may cause someone pain with that Tweet or Facebook post. Here’s a refresher on social media best practices, along with advice for some pandemic-only dilemmas.

In an ideal world, your followers would think every photo, video or thought you post on social media is like a little gift to them. In reality, it’s hard to predict how posts on Instagram, Facebook and other social media will land, especially during the pandemic. After so much loss and isolation over the past year, people are on edge. That vaccine selfie may feel joyous and hopeful to you, but it could be a digital slap in the face to someone who hasn’t received a vaccine shot or who has suffered a grave loss.

“Someone could be experiencing loss in such a way that there’s no way someone else won’t post something that compounds their grief,” said Catherine Newman, who has written the Modern Manners etiquette column for Real Simple magazine for 10 years. “That’s how grief is.”

Still, it’s hard not to overthink things — and to worry that despite your best efforts, you may cause someone pain. Some social media experts say you should review your sharing practices periodically, so here’s a refresher on social media etiquette, along with advice for some pandemic-only situations.

First, identify your motivations. Are you sharing that picture of the exquisite cake you baked because you want praise, or do you want people to feel bad that what they made themselves wasn’t as good? If it is to receive affirmation, that’s OK. But if you find yourself trying to get all your needs met by social media likes, it might be time to think about what else is missing in your life.

Second, focus on your friends. If you tried to consider every possible person who might be hurt by a post — your seemingly unobjectionable photo of tulips could very well remind a follower of someone they have lost — you might never post anything on social media. But absolutely think about your inner circle carefully.

Ms. Newman, for one, hasn’t posted about her own post-vaccination visits with family because so many in her immediate friend group have lost a parent in the past year. If you’re in a similar situation and you still want to post your vaccine selfie or the first time you’ve hugged your father in a year, consider acknowledging your own good fortune.

“I still appreciate it when people say, ‘We’re so lucky and there’s been so much loss and I’m sorry if you’re experiencing loss,’” said Ms. Newman, whose best friend died of cancer five years ago.

Before you hit “share,” read your words in multiple tones of voice, as different people can interpret the text differently, suggested Diane Gottsman, an etiquette expert and the founder of the Protocol School of Texas, a San Antonio company specializing in corporate etiquette training. If there’s any doubt, add a cue, such as an emoticon, about your tone.

If you want to post something negative, keep in mind that what you say or share often says more about you. Disagree (respectfully), but avoid sweeping generalizations about entire groups of people — or about one business based on your interaction with a single employee.

Additionally, remember that any message you share, even with close family members, will be amplified to your entire online community. (The tension may also be amplified around vaccines, health measures and the stress of a not-normal year.) If you are replying to your sister online about something, that doesn’t mean you can speak to her as harshly as you might privately. Ms. Gottsman advises taking a heated family debate offline.

“Don’t start a family feud on social media,” Ms. Gottsman said. “It can affect the next family holiday.”

If you are soliciting donations for a particular cause or charity, or asking for money to pay someone’s rent or medical bills with a GoFundMe campaign, recognize that the financial situations of many people have changed this past year and there may be many other appeals compared to times past. Skip shaming phrases, like “How can you not help this person?” Instead, Ms. Gottsman said, use ones like “If your heart moves you, I’m sharing this.”

Think less vigilance is needed, because your text group is small or your settings have been changed to private? Think again. When Heidi Cruz, the wife of Senator Ted Cruz of Texas, shared her family’s plans to flee a devastating winter storm in Texas for a vacation in Mexico, she texted only a small group of neighbors and friends. Screenshots of the messages ended up with journalists. Elaine Swann, an etiquette expert and founder of the School of Protocol in Carlsbad, Calif., points out that it wasn’t just one person who shared the chat with The New York Times; there were others who confirmed it.

“Even if you think it’s just your inner circle, there’s always somebody there who isn’t 100 percent on your team,” she said. “That’s the person who takes the screenshot before you delete whatever it is.”

Posting about food and fitness may be even more tempting than usual, given that a lot of people have changed what they eat and how much they exercise during the pandemic. But confine your commentary to how these lifestyle changes make you feel, not how they make you look. Among other things, not all people have had the luxury of more time to exercise during the pandemic — or if they did, they might not have had the energy to do so.

Dr. Lindsay Kite is a founder of Beauty Redefined, a nonprofit that promotes body image resilience, and an author of “More Than a Body.” She noted that your “before” photo — talking about how fat you look — may be someone else’s “after.”

If you really want affirmation and accountability for your fitness goals, avoid the sports-bra selfie and posts about body measurements. Instead, Dr. Kite suggested posting a picture of yourself in a blood pressure cuff, or a less body-focused snapshot of you jogging to your favorite coffee shop.

“Loving your body and improving your health doesn’t always lead to a more ideal-looking body,” she said.

There may be situations in which a post doesn’t land as you had intended. Maybe you shared a photo of a masked-up pandemic wedding, but followers pointed out that attending still involved travel. Or you posted a video of your family’s Easter egg hunt, because all the adults participating had been lucky enough to be vaccinated.

Ask yourself how many people reacted negatively. If only one follower is unhappy, it may just be that one person is raw.

“We have a genre in my family we call ‘hurting your own feelings,’” Ms. Newman said. “Where you’re looking for something to hang some pain on and you find it.”

You don’t have to own the person’s grief, but you do have to take responsibility for yourself and apologize. You can keep it simple, Ms. Newman said: I see your pain. I’m so sorry.

If you post something that is hurtful to a wider audience — you inadvertently said something offensive or you didn’t consider all the issues — it should absolutely be deleted if it’s causing people pain.

If it’s not, consider keeping the post up, Ms. Newman said, because deleting it erases the post from public view but does not address the hurt it caused. On Facebook, she suggested an “edited to add” with your heartfelt apology. This should not include the words “but” or “if,” as in, “I apologize if you were offended.” These words don’t acknowledge the hurt person’s truth and their situation, or your role in hurting them.

“If you accidentally step on someone’s foot, you don’t say, ‘I’m sorry if I stepped on your foot,’” Ms. Swann said. “You did it. It’s not a question.”

Your apology should also include a thoughtful plan about how you’ll do things differently in the future, which can be calibrated based on how grievous the offense. For lesser instances, Ms. Gottsman said, a sentence like “I’ll think twice before I post,” may be enough.

These are words all of us could live by.

Source:- The New York Times

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Media Advisory: Virtual Infrastructure Announcement in Brampton – Yahoo Canada Finance

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GlobeNewswire

Reneo Pharmaceuticals Announces Pricing of Initial Public Offering

SAN DIEGO, April 08, 2021 (GLOBE NEWSWIRE) — Reneo Pharmaceuticals, Inc., a clinical stage pharmaceutical company focused on the development and commercialization of therapies for patients with rare, genetic, mitochondrial diseases, today announced the pricing of its initial public offering of 6,250,000 shares of its common stock at a public offering price of $15.00 per share, for total gross proceeds of approximately $93.8 million, before deducting underwriting discounts and commissions and offering expenses. All of the shares are being offered by Reneo. The shares are expected to begin trading on the Nasdaq Global Market on April 9, 2021 under the symbol “RPHM.” In addition, Reneo has granted the underwriters a 30-day option to purchase up to an additional 937,500 shares of common stock at the public offering price less underwriting discounts and commissions. The offering is expected to close on April 13, 2021, subject to satisfaction of customary closing conditions. Jefferies, SVB Leerink and Piper Sandler are acting as joint book-running managers for the offering. A registration statement relating to these securities has been filed with the Securities and Exchange Commission and became effective on April 8, 2021. The offering is being made only by means of a prospectus. Copies of the final prospectus relating to the offering may be obtained, when available, from: Jefferies LLC, Attention: Equity Syndicate Prospectus Department, 520 Madison Avenue, 2nd Floor, New York, NY 10022, by telephone at (877) 821-7388 or by e-mail at prospectus_department@jefferies.com; SVB Leerink LLC, Attention: Syndicate Department, One Federal Street, 37th Floor, Boston, MA, 02110, by telephone at (800) 808-7525, ext. 6105 or by e-mail at syndicate@svbleerink.com; or Piper Sandler & Co., Attention: Prospectus Department, 800 Nicollet Mall, J12S03, Minneapolis, MN 55402, by telephone at (800) 747-3924 or by e-mail at prospectus@psc.com. This press release shall not constitute an offer to sell or a solicitation of an offer to buy, nor shall there be any sale of, these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction. About Reneo PharmaceuticalsReneo is a clinical stage pharmaceutical company focused on the development and commercialization of therapies for patients with rare genetic mitochondrial diseases, which are often associated with the inability of mitochondria to produce adenosine triphosphate (ATP). Reneo is developing REN001 to modulate genes critical to metabolism and generation of ATP, which is the primary source of energy for cellular processes. REN001 has been shown to increase transcription of genes involved in mitochondrial function and increase fatty acid oxidation, and may increase production of new mitochondria. Contacts: Joyce AllaireManaging DirectorLifeSci Advisors, LLCjallaire@lifesciadvisors.com Vinny JindalChief Financial OfficerReneo Pharmaceuticals, Inc.investors@reneopharma.com

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