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Innovative AI Personalizes Player Experience for Better Casino Slots



By Angi Cividino

Canada‘s role in the early years of online casinos, AI and innovative technologies is a global win for gamers and game developers alike.

A year of growth throughout the gaming industry is an opportunity to invest everything in the industry’s diverse market and its diverse customers… in new AI tech, human resources, content strategy, roadmaps, user personas, and so on.


“Don’t find customers for your products, find products for your customers.” – Seth Godin

According to a 2020 global industry report released earlier this week, one (1) slots game ranked #1 in Canada for Average Revenue Per User (ARPU) — the ONLY casino game to hit #1 among all countries listed, stating once again the popularity of online slots in the country.


Mobile gaming is the world’s most popular form of gaming

By 2023, the mobile industry is set to contribute $4.8 Trillion to global GDP




The increased popularity in the gaming industry during the pandemic stands to reason with remote working from home becoming the new norm.

Social distancing puts a limit on entertainment options available at bricks and mortar casinos, but AI works faster behind the scenes than a team of humans to provide a safe, exciting online casino experience.


“You’ve got to start with the customer experience

and work back toward the technology.” – Steve Jobs

As a result of the HUGE advancements made in smartphones and mobile tech over the last few years, game developers are keen to connect with mobile gamers.

Responsive technology aside, basic essentials like screen size, power capacity, internet issues, software and hardware limitations that were previously associated with earlier iOS and Android models — are banished headaches.

Improved design and gameplay barely scratches at the surface of customer expectations. Social and community forums connect players with similar likes, dislikes or strategies.

These communities are also an effective way for the game designers to send quick messages regarding game updates, bug fixes and to get feedback on a regular basis.



Advanced AI and Improved Mobile Tech Give Casino Gamers Peace of Mind

Product marketers count on the heavy lifting of advanced AI systems to gain extensive demographic and geographic reach of their players, which in turn helps developers to continually create accessible themes with enhanced user experience.

There are certain elements of a customer’s journey that run deep, down into a player’s accumulated history or levels of gameplay. But with most online casino games, it’s about providing value to maintain the player’s account.


Experienced casino players will always look for these value-add services:

  • Loyalty and referral programs help cultivate deeper engagement
  • Slots that are optimised for mobile and run well without fail
  • Games that play well on smaller screens and have a built-in restore feature that ensures players won’t miss out on a win or bonus round — if a battery is low or internet connection cuts out


Gen Z and millennials may have other entertainment expectations:

  • Personalized Content
    • Content personalization is a commonly used effective practice and is widely accepted by loyal customers. The goal is to give players what they want (and sometimes they may not know what they want until they see it)
    • However, if an ad is misleading or interferes with gameplay, that will almost always negatively impact the player experience and you risk losing a customer…for life
    • A positive player experience that starts with a simple on-boarding process and develops gradually
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Vanderbilt's Sarah Fuller makes football history as 1st woman to kick for Power 5 school –



Sarah Fuller made history, but her barrier-breaking kickoff was the only highlight for Vanderbilt as Missouri dominated the Commodores 41-0 on Saturday.

Fuller became the first woman to participate in a Power 5 conference football game when she kicked off to start the second half. Fuller delivered a low kick that bounced to the 35-yard line, where Missouri pounced on it.

WATCH | Sarah Fuller makes historic 1st kick in NCAA Division 1 game:

Soccer player Sarah Fuller makes history with her 2nd half kick-off for the Vanderbilt Commodores as she becomes the first woman to appear in a Power 5 football game. 1:42

The 21-year-old never got the chance to attempt a PAT or field goal, as the Tigers (4-3) rarely allowed the Commodores (0-8) to cross midfield in the Southeastern Conference game.

Fuller, a senior goalkeeper on the Vanderbilt soccer team, joined the football team this week after helping the Commodores win the Southeastern Conference Tournament last weekend. COVID-19 protocols and restrictions left Vandy football coach Derek Mason with a limited number of specialists available against Missouri. Mason reached out to soccer coach Darren Ambrose for some help.

Fuller agreed to give football a try and practised with the winless Commodores before making the trip to Missouri. She wore “Play Like A Girl” on the back of her helmet.

No woman had appeared in an SEC football game or for any Power Five team. Liz Heaston became the first woman to score with two extra points for Willamette in NAIA on Oct. 18, 1997.

Katie Hnida was the first woman to score at the Football Bowl Subdivision level with two extra points for New Mexico on Aug. 30, 2003.

April Goss was the second with an extra point for Kent State in 2015. Tonya Butler was the first woman to kick a field goal in an NCAA game for Division II West Alabama on Sept. 13, 2003.

“Let’s make history,” she wrote Friday on Twitter with a photo of herself wearing a football jersey with a soccer ball between her feet while holding a football in her hands.

After the game, Fuller had the following to say: “I haven’t taken a second to soak it all in, really. I think it’s incredible that I am able to do this.

“All I want to is be a good influence to the young girls. There were times that I struggled in sports but I am thankful I stuck with it.

“I just want to say, literally, you can do anything you set your mind to…that’s the No. 1 thing.”

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Lions fire Matt Patricia, GM Bob Quinn – theScore



The Detroit Lions fired head coach Matt Patricia and general manager Bob Quinn on Saturday, the team announced.

Patricia is the third NFL head coach to be fired this season. The Houston Texans parted ways with Bill O’Brien and the Atlanta Falcons cut ties with Dan Quinn earlier in the year.

Lions offensive coordinator Darrell Bevell will take over as interim head coach, a source told Ian Rapoport of NFL Network.

Patricia and Quinn entered the season firmly on the hot seat, as Lions ownership said the team must be a playoff contender for their jobs to be saved. However, a blowout loss to the Houston Texans on Thanksgiving pushed Detroit to 4-7 and ended any remaining postseason hopes.

Patricia finishes his time in Detroit with a 13-29-1 record and no playoff appearances.

The former New England Patriots defensive coordinator was hired in the 2018 offseason.

Detroit won 36 games in the four seasons prior under Jim Caldwell but struggled against winning teams and was bounced immediately in two playoff appearances (2014, 2016).

Quinn, who also used to work for the Patriots as an executive, was hired as general manager in 2016.

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SIMMONS: Rogers needs to spend on ball team not ballpark – Toronto Sun



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“How to explain what Toronto, Canada, and the Raptors mean to me?

“I was welcomed to a new country and a new team more than three years ago and I felt at home from day one. I feel really blessed to have played for this city, these fans, and this organization.”

That was Serge Ibaka’s emotional goodbye to the city. It was also pretty much social-media, agent-driven packaged bunk.

Ibaka had a choice to make about his NBA career. He was a free agent, had earned that right, and the key word being free. From that, you can decide what you, as a player, want to do and where you want to play and if there’s more than one offer, and there was in this case, then the decision gets a little more complicated.

Let’s be clear here: For all Ibaka loved Toronto, Canada and the Raptors, and how much it apparently tore him apart to leave, the first opportunity he had, he left. He signed on with the Los Angeles Clippers. With Kawhi Leonard. He was championship chasing here, not unusual in the NBA, and in this case it’s championship chasing and getting the opportunity to live in LA.

Serge Ibaka could have stayed and played with the Raptors at least one more season, maybe more. He made a decision in his best interest. It was his choice to leave.


In downtown Pittsburgh, hardly the economic centre of the U.S., there is one of the great ballparks in all of America.

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