By Angi Cividino
Canada‘s role in the early years of online casinos, AI and innovative technologies is a global win for gamers and game developers alike.
A year of growth throughout the gaming industry is an opportunity to invest everything in the industry’s diverse market and its diverse customers… in new AI tech, human resources, content strategy, roadmaps, user personas, and so on.
“Don’t find customers for your products, find products for your customers.” – Seth Godin
According to a 2020 global industry report released earlier this week, one (1) slots game ranked #1 in Canada for Average Revenue Per User (ARPU) — the ONLY casino game to hit #1 among all countries listed, stating once again the popularity of online slots in the country.
Mobile gaming is the world’s most popular form of gaming
By 2023, the mobile industry is set to contribute $4.8 Trillion to global GDP
The increased popularity in the gaming industry during the pandemic stands to reason with remote working from home becoming the new norm.
Social distancing puts a limit on entertainment options available at bricks and mortar casinos, but AI works faster behind the scenes than a team of humans to provide a safe, exciting online casino experience.
“You’ve got to start with the customer experience
and work back toward the technology.” – Steve Jobs
As a result of the HUGE advancements made in smartphones and mobile tech over the last few years, game developers are keen to connect with mobile gamers.
Responsive technology aside, basic essentials like screen size, power capacity, internet issues, software and hardware limitations that were previously associated with earlier iOS and Android models — are banished headaches.
Improved design and gameplay barely scratches at the surface of customer expectations. Social and community forums connect players with similar likes, dislikes or strategies.
These communities are also an effective way for the game designers to send quick messages regarding game updates, bug fixes and to get feedback on a regular basis.
Advanced AI and Improved Mobile Tech Give Casino Gamers Peace of Mind
Product marketers count on the heavy lifting of advanced AI systems to gain extensive demographic and geographic reach of their players, which in turn helps developers to continually create accessible themes with enhanced user experience.
There are certain elements of a customer’s journey that run deep, down into a player’s accumulated history or levels of gameplay. But with most online casino games, it’s about providing value to maintain the player’s account.
Experienced casino players will always look for these value-add services:
- Loyalty and referral programs help cultivate deeper engagement
- Slots that are optimised for mobile and run well without fail
- Games that play well on smaller screens and have a built-in restore feature that ensures players won’t miss out on a win or bonus round — if a battery is low or internet connection cuts out
Gen Z and millennials may have other entertainment expectations:
- Personalized Content
- Content personalization is a commonly used effective practice and is widely accepted by loyal customers. The goal is to give players what they want (and sometimes they may not know what they want until they see it)
- However, if an ad is misleading or interferes with gameplay, that will almost always negatively impact the player experience and you risk losing a customer…for life
- A positive player experience that starts with a simple on-boarding process and develops gradually
