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Rivals Moove Media and XCO partner to boost OOH in Singapore during coronavirus – The Drum

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Two major players in Singapore’s out-of-home (OOH) landscape have come together to create the ‘Twin Titans’ package, to give advertisers access to both businesses advertising real estate in one place during the coronavirus outbreak.

Across the world countries are having to go into various versions of ‘lockdown’, limiting social interaction and movement around public spaces. In China, this has already been predicted to impact ad spend, particularly non-digital formats. In Singapore, the impact and social distancing measures have been more gradual but it is likely that the ad industry will be affected.

Taxi giant ComfortDelGro’s Moove Media and train operator SMRT’s The X Collective (XCO) have come together to help advertisers who themselves need to seek more cost-effective means of advertising during challenging times. Singtel and McDonald’s have been the first two brands to sign up to the deal.

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Dawn Low, managing director of XCO and executive vice president for SMRT Experience, said: “This first-ever landmark collaboration between two established OOH giants delivers to our partners extended benefits, and value across media coverage and customer engagement”

Expanding on the deal, a spokesperson for both partners explained: “Moove Media and XCO are two established out-of-home media companies, and we complement each other through our integrated advertising capabilities inclusive of our media offerings and creative solutions. We are collaborating on this partnership to launch the Twin Titans package, in support of our advertisers during this challenging time.

“Our advertisers will be able to enjoy a wider reach, unparalleled value and cost savings of up to 70% for their campaigns from now till 31 May 2020. We firmly believe at a time like this, such collaboration is the way forward because it brings value to the advertising industry. Advertisers can expect more tangible solutions and media package innovations.”

The partnership sees advertisers able to buy in-train panels and window stickers in six trains across five train lines: Circle, East-West and North-South Lines that are operated by SMRT; and North East and Downtown Lines that are operated by SBS Transit. The bus packages, on the other hand, include 14 single deck bus wraps; eight double-deck bus wraps; and 12 double-deck rear bus panels.

Jayne Kwek, chief executive of Moove Media, said: “This partnership with XCO is a great opportunity for Moove to offer our advertising partners an even more attractive package which better addresses their needs. On top of Moove’s current offerings, this new package, which combines both Moove and XCO’s best assets, will definitely deliver greater mileage and an even greater reach.”

Explaining the value to advertisers, the spokesperson added: “Our advertisers value the cost-effectiveness and island-wide coverage in this package. These are components that contribute to a more impactful advertising campaign, that deliver long-term results such as greater awareness and higher recall.”

While the industry is still trying to understand the impact that tough and uncertain times during the coronavirus will have on the economy, media brands and publishers are wise to add value to brands where they can. The coming together of two rivals is a significant move and one likely to be welcomed by brands hoping to get better returns on spending this year.

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The media industry is dying – but I can still get paid to train AI to replace me – The Guardian

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Say what you like about the Germans, you can always count on them to find just the right word for anything. Take “weltschmerz”, for example, which roughly translates to “world pain”. It signifies despair at the suffering in the world – and a deep anguish that stems from knowing that a better world is possible. Is there a more apt encapsulation of the current moment?

For the past six months I, like many others, have been suffering from an acute case of weltschmerz. As someone of Palestinian heritage I have been weighed down by survivor’s guilt as I’ve watched the unfolding genocide in Gaza. For a while, I didn’t have the emotional energy to write. The only way I could get out of bed and make it through the day was by avoiding the news completely. Which … isn’t an ideal scenario when you largely write about the news for a living. So, at one point, I decided on a career pivot and applied for various non-writing jobs, including one at a dog food manufacturer. Reader, I was rejected. In fact, I didn’t even make it to the first round of interviews; I was humbled by a dog’s dinner.

Obviously, I am writing again now. But for practical purposes I keep an eye on what else is out there. The media industry, after all, seems to be in freefall; it’s always good to try to secure a parachute, just in case. And, the other day, one seemed to present itself to me in my LinkedIn messages. According to an automated missive from an AI company, I have the perfect set of skills to help them write the first draft of AI history. I could, the generic message enthused, get “up to $15 [£12] an hour”, to coach an AI model “by assessing the quality of AI-generated writing … and crafting original responses to prompts”.

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In other words: I could get paid less than the New York minimum wage to train an AI model to take over my job. Is there a German word to describe that particular situation, I wonder? I’ll have to ask ChatGPT.

Arwa Mahdawi is a Guardian columnist

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Social media use increases weight-related bullying risk, study says – Global News

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Social media use increases weight-related bullying risk, study says  Global News

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Georgia’s parliament votes to approve so-called ‘Russian law’ targeting media in first reading – CityNews Kitchener

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TBILISI, Georgia (AP) — Georgia’s parliament has voted in the first reading to approve a proposed law that would require media and non-commercial organizations to register as being under foreign influence if they receive more than 20% of their funding from abroad.

Opponents say the proposal would obstruct Georgia’s long-sought prospects of joining the European Union. They denounce it as “the Russian law” because Moscow uses similar legislation to stigmatize independent news media and organizations seen as being at odds with the Kremlin.

“If it is adopted, it will bring Georgia in line with Russia, Kazakhstan and Belarus and those countries where human rights are trampled. It will destroy Georgia’s European path,” said Giorgi Rukhadze, founder of the Georgian Strategic Analysis Center.

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Although Georgian President Salome Zourabichvili would veto the law if it is passed by parliament in the third reading, the ruling party can override the veto by collecting 76 votes. Then the parliament speaker can sign it into law.

The bill is nearly identical to a proposal that the governing party was pressured to withdraw last year after large street protests. Police in the capital, Tbilisi, used tear gas Tuesday to break up a large demonstration outside the parliament.

The only change in wording from the previous draft law says non-commercial organizations and news media that receive 20% or more of their funding from overseas would have to register as “pursuing the interests of a foreign power.” The previous draft law said “agents of foreign influence.”

Zaza Bibilashvili with the civil society group Chavchavadze Center called the vote on the law an “existential choice.”

He suggested it would create an Iron Curtain between Georgia and the EU, calling it a way to keep Georgia “in the Russian sphere of influence and away from Europe.”

The Associated Press

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