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Rivals Moove Media and XCO partner to boost OOH in Singapore during coronavirus – The Drum

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Two major players in Singapore’s out-of-home (OOH) landscape have come together to create the ‘Twin Titans’ package, to give advertisers access to both businesses advertising real estate in one place during the coronavirus outbreak.

Across the world countries are having to go into various versions of ‘lockdown’, limiting social interaction and movement around public spaces. In China, this has already been predicted to impact ad spend, particularly non-digital formats. In Singapore, the impact and social distancing measures have been more gradual but it is likely that the ad industry will be affected.

Taxi giant ComfortDelGro’s Moove Media and train operator SMRT’s The X Collective (XCO) have come together to help advertisers who themselves need to seek more cost-effective means of advertising during challenging times. Singtel and McDonald’s have been the first two brands to sign up to the deal.

Dawn Low, managing director of XCO and executive vice president for SMRT Experience, said: “This first-ever landmark collaboration between two established OOH giants delivers to our partners extended benefits, and value across media coverage and customer engagement”

Expanding on the deal, a spokesperson for both partners explained: “Moove Media and XCO are two established out-of-home media companies, and we complement each other through our integrated advertising capabilities inclusive of our media offerings and creative solutions. We are collaborating on this partnership to launch the Twin Titans package, in support of our advertisers during this challenging time.

“Our advertisers will be able to enjoy a wider reach, unparalleled value and cost savings of up to 70% for their campaigns from now till 31 May 2020. We firmly believe at a time like this, such collaboration is the way forward because it brings value to the advertising industry. Advertisers can expect more tangible solutions and media package innovations.”

The partnership sees advertisers able to buy in-train panels and window stickers in six trains across five train lines: Circle, East-West and North-South Lines that are operated by SMRT; and North East and Downtown Lines that are operated by SBS Transit. The bus packages, on the other hand, include 14 single deck bus wraps; eight double-deck bus wraps; and 12 double-deck rear bus panels.

Jayne Kwek, chief executive of Moove Media, said: “This partnership with XCO is a great opportunity for Moove to offer our advertising partners an even more attractive package which better addresses their needs. On top of Moove’s current offerings, this new package, which combines both Moove and XCO’s best assets, will definitely deliver greater mileage and an even greater reach.”

Explaining the value to advertisers, the spokesperson added: “Our advertisers value the cost-effectiveness and island-wide coverage in this package. These are components that contribute to a more impactful advertising campaign, that deliver long-term results such as greater awareness and higher recall.”

While the industry is still trying to understand the impact that tough and uncertain times during the coronavirus will have on the economy, media brands and publishers are wise to add value to brands where they can. The coming together of two rivals is a significant move and one likely to be welcomed by brands hoping to get better returns on spending this year.

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Four-year-old Jets fan takes the social media spotlight – CTV News Winnipeg

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WINNIPEG —
A four-year-old Winnipeg Jets fan making the most of self-isolation with his parents has garnered the attention of the National Hockey League and the Winnipeg Jets along with hundreds of other people across social media.

Ryan Palsson convinced his mom to record a video of him singing both the Canadian National Anthem and the Star Spangled Banner. Ryan’s mom says he is a huge Jets fan and normally likes watching Stacey Nattrass, the NHL national anthem-singer for the Jets, belt out the anthems.

But with home-isolation and the COVID-19 pandemic forcing the NHL to postpone the remainder of the season, the boy from Riverton, Man., decided to bring some of the game to his home.

Decked out in his Winnipeg Jets jersey and equipped with a toy microphone, and after receiving an introduction from his mom behind the camera, Ryan belted out the national anthems.

“They were all pretty bored, so he wanted to be introduced just like they do at the Jets game,” said Ryan’s mom Angie.

“He loves to sing. He’s always been very keen on music. When he listens, he seems to very intently listen to what’s being played.”

Since posting the videos, Angie said both the NHL and the Winnipeg Jets have asked to share the videos, and Stacey Nattrass even commented on the videos.

Angie said Ryan got his musical talents from his great grandmother, Dorothy Johnson, who played with Johnny and his Musical Mates, a folk band that gained popularity in the 1950s across Manitoba.

“I think she always saw something special in this one,” Angie said.

As for why Ryan wanted to post the videos, he has a very simple answer.

“Because I like singing,” he said.

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Trio of Lethbridge groups launch social media campaign to support businesses affected by COVID-19 – Lethbridge News Now

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Those who participate will be entered to win one of 10 $100 gift cards to support businesses in Lethbridge. From those who post on social media, 10 random names will be drawn, and they will get a $100 gift certificate to the business they tagged in their post.

There is no limit on the amount of posts residents can make.

Ted Stilson, Executive Director of the Downtown Lethbridge BRZ, said this is the second time they’ve done a campaign similar to this.

“Now more than ever, being in it together is an important thing to do for the success of our downtown businesses and businesses throughout the community,” he said.

“We know that a lot of our businesses, as Trevor said, are pivoting into different business models, which is exciting, and we just need to continue on promoting and supporting those local businesses.”

The campaign will kick off Monday, April 6 and is set to run until May 18.

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Edmonton Institution inmate punished for speaking to media about COVID-19 – CBC.ca

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An inmate at the maximum security Edmonton Institution has been punished for speaking to the media, with his phone privileges suspended.

Jonathan Henry, 32, is serving a ten-year prison sentence for drugs and weapons-related offences. He is scheduled to apply for parole in May. 

In a story published by CBC News last Monday, Henry expressed concerns about the coronavirus pandemic. 

“I have chronic asthma,” Henry said. “I take medication for high blood pressure, so I’m more susceptible to catching whatever this thing is.” 

He also complained about the reaction from some prison staff to the pandemic. 

“They think it’s a big joke,” he said. “You’ll ask for something like a request form and he’ll pretend to sneeze on the request form. Like, it isn’t funny to me.”

Henry’s wife said that behind prison walls, there was an immediate reaction to the CBC story. 

“Apparently the guards had a meeting about him that morning,” Deanna Henry said. “I think somebody might have heard it on the radio. So they called a meeting and talked about him that morning and they decided then that they would be suspending his [phone] card for 45 days.” 

Jonathan Henry, 32, is serving a ten-year prison term for drug and weapons offences. (Deanna Henry )

All visits to the prison are forbidden due to COVID-19, so phone calls are the only way she can stay in touch with her husband. 

“I’m very upset about it,” Deanna Henry said. “I mean, this is a global pandemic that is happening right now. And for them to just cut it off for 45 days when that’s the only way for me and the kids to be able to speak to him. It’s very concerning to me.”

Henry’s lawyer calls the prison’s response “draconian”.  

“It’s appalling,” Amanda Hart-Dowhun told CBC News. “It looks like they are trying to prevent prisoners from talking and from telling the public how they are actually being treated.” 

‘Punish and muzzle’ 

As soon as she heard about the phone suspension, Hart-Dowhun sent an urgent letter to prison warden Gary Sears. 

“The suspension of Mr. Henry’s phone privileges as punishment for speaking to the media about the concerns of inmates during a pandemic creates a chilling effect,” she wrote. “That action will discourage inmates from voicing any concerns about their quality of care during this time.” 

Defence lawyer Amanda Hart-Dowhun calls the suspension of telephone privileges for 45-days ‘draconian.’ (Janice Johnston/CBC News )

On Friday, Hart-Dowhun received a response from the warden. The letter was provided to CBC News. 

In it, Sears appeared to suggest Henry had broken prison rules by speaking to a CBC journalist. 

He quoted from the inmate handbook, noting, “Third party calling is not permitted under any circumstances. Any misuse of telephone privileges, particularly third party calling, may result in an inmate’s phone privileges being restricted or suspended for a period of time.”

The response didn’t satisfy Hart-Dowhun or Henry’s wife. 

Deanna Henry said her husband was never given a copy of the inmate’s handbook when he was transferred to Edmonton Institution. 

Hart-Dowhun sent a letter Friday to the Public Safety Minister, the Commissioner of Correctional Services Canada and correctional investigator Ivan Zinger, asking for their help to resolve the situation.

“I ask that you take steps to intervene in this decision and allow Mr. Henry to have contact with the community during this health crisis,” she wrote.

“This censoring of an inmate in the wake of him publicizing his fears and the conditions inside of prison is appalling. It gives the appearance that CSC will punish and muzzle any inmate that publicly voices concerns about their treatment during this pandemic.”

The correctional investigator declined comment on the case in an email to CBC News, but said he would investigate the situation. 

Inmate rules for speaking to media 

Esther Mailhot, a CSC communications officer, responded to a request for comment from CBC News with a reminder that journalists “are required to inform CSC of their requests” to interview an inmate. 

Mailhot added that prisoners are also “responsible for informing their parole officer of their interest in being interviewed by the media.”   

She declined to comment on Henry’s case, citing privacy reasons. 

Meanwhile, Deanna Henry sits by the phone, willing it to ring. 

“It’s extremely frustrating and we’re sitting here worried about him,” she said. “We don’t know if maybe he’s going to start showing symptoms and has no way of calling us and letting us know.”

The most recent CSC statistics indicate three inmates at the Edmonton Institution have been tested for COVID-19. Two of the tests have been negative, while the third result is pending. 

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