Dan Swinimer helped gather a tribe to launch a new app he hopes will disrupt the world of social media and websites where things are bought and sold.
Currently beta-tested for public launch, the Trybe platform counts Nickelback singer/guitarist Chad Kroeger among its four “founders/angels,” along with Swinimer, his father Bill and fellow Surrey-area musician/construction company boss Felipe Freig.
“We set out to try and monetize social media, while making it a safer and more positive experience,” said Swinimer, who lives in the Clayton area of Surrey. “We felt it unfair that social media users do all the work, provide all the content but make none of the profits.”
Trybe is based on an award system that sends as little as 10 cents per “like,” coupled with a built-in “win-win” for users, as Swinimer describes it.
“Every time you award someone else’s post, you get exposure for your own post which gives you a better chance of your post being seen and also making money in awards,” he told the Now-Leader.
“It’s turned into a thing, it really has,” added the Ontario-raised Swinimer. “We sold shares and raised almost $2 million, we have head offices in Toronto, a CEO (Thomas Jankowski) and staff of 10 coders. It’s turned into so much more than we originally conceived.”
In the late-2000s, Swinimer and Freig were members of the rock band Jet Black Stare when they met Kroeger, who shared a manager at the time.
A couple of years ago, Frieg told Swinimer about an issue involving his teen son, Jadis, who’d been posting video of his scooter-riding tricks to social media.
“You can’t even believe the tricks that this kid can do on the scooter, it’s amazing,” Swinimer said. “His son didn’t have any sponsors at that point, but he was spending hours and hours every day practicing, getting really, really good, and then he spent his own money buying all this video equipment and editing software. So he’d spend four or five hours a day practicing, learning tricks, videoing them from multiple angles, then he’d edit these videos just so that he could post them on social media. And what does he get for that? The ‘likes,’ and that’s it. He’d been doing this for awhile, and we realized that with the social media model, everyone is providing the product and getting nothing in return.”
After Swinimer and Freig talked some more, they clicked on the idea for Trybe as a way to monetize social media.
“It’s a platform where if you post something, you have a chance to make money on that post,” Swinimer elaborated. “When people post to social media, the most important thing is content, connecting with people and receiving validation from others. So imagine if you mixed in the possibility of making money and also having complete control over how many people will see your posts.… The more people I reward, the more people will see my posts, and the more chance I have of making money on my posts. If the content is good and views-to-engagement ratio is high, it also drives exposure to the post, so that lights a little fire under the post.”
Out of the gate, Kroeger had the level of celebrity pull sought by Swinimer and Freig for Trybe.
“We discussed it with Chad and right away, he was excited about it because he could see how it could transform the music business,” Swinimer recalled. “It could completely disrupt the entire distribution chain, because it’s a pain in the ass going through iTunes, which takes a lot of the proceeds. So what about a world where you post new music on Trybe and you just say, if you give anyone who rewards this post a dollar or more, gets a download code, and now you’re keeping all the money that comes in, as opposed to just half of it.”
Right now, to get early access to the app, users join a waitlist by downloading the iOS or Android app from trybe.ly.
New social platform Trybe has launched. No more giving away your creativity and time to social media giants. The new way-Social. Be yourself, be with your people, get rewards. See you on there https://t.co/phgzFBEDSY #trybe #startup #social #passioneconomy #creators #influencers pic.twitter.com/N36cM51Ltp
— Nickelback (@Nickelback) September 24, 2020
On Wednesday (Sept. 23), Nickelback raved about Trybe’s launch to the band’s 738,000 followers on the rival Twitter platform: “No more giving away your creativity and time to social media giants. The new way — Social. Be yourself, be with your people, get rewards. See you on there.” A day later, Avril Lavigne posted the same message for her 21 million followers on Twitter.
Swinimer says Kroeger is “very involved” in the project, and likes to be in the meetings when and where he can, including the time when the four Trybe founders flew in Kroeger’s private jet to Silicon Valley.
“We didn’t tour with Nickelback (with Jet Black Stare) back then, but toured with a lot of their friends, like 3 Doors Down, Hinder and Staind,” Swinimer recalled. “For someone of his level of recognition, Chad is very accessible to musicians. He’s not hard to find and he’s happy to talk to people. One night he took us out to celebrate our record deal when we first signed it, so that was kind of our first foray. He took us out to the Commodore Ballroom because Kid Rock was doing a special invite-only show there. So we’re in his little VIP section, and then we went to some penthouse suite afterwards to hang out. It was weird, man, because to that point it was all independent music, never getting anywhere, and all the sudden we’re partying with Kid Rock. It was a wild ride.”
In the decade since those rock-band days, after Jet Black Stare’s record deal with Island Def Jam had collapsed, Swinimer turned his attention to country music and launching the careers of musicians including Madeline Merlo and Jojo Mason. “I’ve been living in Surrey for 20 years,” he noted. “I built my production company here and have written/produced upwards of 40 hit songs since startup.”
As for Trybe, the app’s public release should be in a month or so, he said.
“We’re doing a system where we are making it very exclusive and making people excited about it, to get in early. We have multiple celebrities on board to get behind this new idea once we are public. It’s exciting.”
Social media disinformation campaigns tied to vaccine hesitancy – TheChronicleHerald.ca
By Lisa Rapaport
(Reuters Health) – Social media disinformation campaigns designed to cast doubt on the safety and effectiveness of vaccines are contributing to vaccine hesitancy and a meaningful drop in annual coverage, a new cross-national study suggests.
Researchers examined overall Twitter use per country from 2018 to 2019 in a global database of geocoded tweets, then extracted data on 258,769 tweets related to vaccinations. They measured the sentiment of tweets using the Polyglot Python Library; assessed the aggressiveness of foreign vaccine disinformation campaigns on a 5-point scale with higher scores indicating more intense efforts. They also examined public attitudes about vaccine safety and vaccination rates for 10 common vaccine doses between 2008 and 2018.
Based on the analysis of social media activity for up to 190 countries, researchers found that each 1-point increase in efforts by foreign vaccine disinformation campaigns on social media was associated with a 15% annual increase in the number of negative tweets about vaccination.
Each 1-point increase in the foreign disinformation efforts was also associated with a mean 2-percentage-point decrease in annual vaccine coverage, and a cumulative decline of 12 percentage points across the decade-long study period, researchers report in BMJ Global Health.
“Since any and all opinions can be presented as fact, this proliferation makes it more difficult for individuals to be informed about particular issues, because truth is lost in noise,” said study co-author Steven Wilson, an assistant professor of politics at Brandeis University in Waltham, Massachusetts, and co-director of the Digital Society Project.
“When combined with the presence of disinformation, the effect can be creating questions about whether established facts are in fact established,” Wilson said by email. “The creation of doubt is particularly harmful when it comes to vaccination, because it is the introduction of uncertainty that causes hesitancy.”
One limitation of the study is that Twitter isn’t used in every country, and also isn’t the only social media platform used to disseminate disinformation about vaccines, the study team notes. Researchers also were not able to examine specific content of foreign disinformation campaigns or the prevalence of anti-vaccination propaganda.
“We are seeing more and more that some celebrities and social media influencers with a very large reach are sharing anti-vax material,” said Anders Hviid, a professor of pharmacoepidemiology at Statens Serum Institut in Copenhagen, who wasn’t involved in the study.
“We have also seen that anti-vax material has been featured prominently by the algorithms of Facebook, Google search and YouTube,” Hviid said by email. “This constant bombardment of misinformation will erode trust in even the most well-educated populations eventually.”
This makes it incumbent on clinicians to do what they can to provide accurate information about vaccines and stress the importance of inoculations, said study co-author Charles Shey Wiysonge, director of Cochrane South Africa, a unit of the South African Medical Research Council, based in Parow Valley, Western Cape; and a professor of global health at Stellenbosch University.
“Clinicians should adopt a patient-centered approach, for enhancing patients’ internal motivation to change by exploring and solving their own doubts,” Wiysonge said by email. “Patients should be engaged in a collaborative working relationship, which allows the patients to feel involved in the vaccination decision, in a respectful and non-judgmental atmosphere.”
SOURCE: https://bit.ly/3oDuAjA BMJ Global Health, online October 23, 2020.
Glenn Greenwald resigns from the Intercept over 'editorial freedom' – The Guardian
QYOU Media Board Chair Exercises 2 Million Warrants
/NOT FOR DISTRIBUTION TO UNITED STATES NEWSWIRE SERVICES OR DISSEMINATION IN THE UNITED STATES./
TORONTO and LOS ANGELES, Oct. 29, 2020 /CNW/ – QYOU Media Inc. (TSXV: QYOU) (OTCQB: QYOUF) (“QYOU Media” or the “Company”) announces that G. Scott Paterson, Board Chair of QYOU Media, exercised 2 million warrants at 6 cents per share bringing his total direct and indirect holdings of shares and warrants of the Company to 22,891,694 common shares and 4,250,000 warrants.
About QYOU Media
QYOU Media operates in India and the United States producing and distributing content created by social media stars and digital content creators. In India, we curate, produce and distribute premium content including television networks and VOD for cable and satellite television, OTT and mobile platforms. In the United States, we manage influencer marketing campaigns for major film studios and brands. Founded and created by industry veterans from Lionsgate, MTV, Disney and Sony, QYOU Media’s millennial and Gen Z-focused content reaches more than 650 million consumers around the world. Experience our work at www.qyoumedia.com and www.theqindia.com
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SOURCE QYOU Media Inc.
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