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What A Dinosaur Can Teach The Media This Climate Week – Forbes

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Frankie, the dinosaur who “crashed” the UN General Assembly and warned them, “Don’t Choose Extinction,” is making new friends at the UN General Assembly and Climate Week festivities this week. He’s hoping to convince them to stop subsidies to the fossil fuel industry and to address climate change more vigorously, and faster. (If you were not one of the 1.8+ billion people who saw the ad, click the video above.)

Is the media listening?

Climate change is no longer just a science story. Hurricanes, floods, wildfires, droughts, tornadoes…and more.

It’s a public health story: will you have drinking water, or a house left after the fires are extinguished or the hurricane leave. It’s an economic story: will you have a job after the business you worked at is devastated in the disaster, or moves their operations to someplace less at risk from climate-related disasters. Or, because climate change, on top of urban sprawl, is causing novel species to travel and risk infecting more people with previously unknown diseases and viruses like covid-19.

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It’s a food supply story, as farmers lose crops, and as grains, beans and produce cannot get to the people who need them due to a range of supply chain disruptions.

Yet, few meteorologists or weather reporters or other reporters covering extreme weather disasters, droughts, wildfires, floods and/or stories about the loss of crops or dangers of contaminated water, explain the connection of that catastrophe to climate change.

Is the media responding to what the public wants (and doesn’t want)?

In journalism school, we are trained that journalism is about giving people the information they need to make responsible decisions in their lives. Just the facts. Yet, as we know, many so-called “news” outlets in 2022 are more geared toward driving a political message than delivering information people need.

Maybe that’s why only 30% of Americans expressed an interest in climate change news, the lowest percent of all global populations, according to a new Digital News 2022 report. Or, why “Only 26% of Americans trust news generally, a 3-point decrease,” also the lowest in the study’s sample.

The Digital News Report is produced by the Reuters Institute for the Study of Journalism at Oxford University, based on polling conducted by YouGov for them, in collaboration with other academic institutions and sponsored by several news organizations and foundations across the globe.

A recent study by Northwestern University found that, “False balance in news coverage of climate change makes it harder to address the crisis..(and that) bothsidesism’ in journalism undermines science.”

Creative media can have an impact – for good or ill

The media amplifies and drives messages, as we have seen with any of a range of issues, from the coverage of disasters, to the war in Ukraine, the attack at the Capitol on January 6th, and the economy. It’s a choice that members of the media make every story (including this one).

“The media created the story of fashion as ‘fast’ purchases,” for example, Kerry Bannigan said at the UN SDG Media Summit recently. Bannigan is the president of Board of the PVBLIC Foundation, which produced the Summit, and Executive Director of the Fashion Impact Fund. The UN SDG Media Summit was produced in collaboration with EarthX, UN Development Programme, and Broadcom.

As Aislinn Derbez, actress and Founder and CEO of La Magia del Caos, said on a panel at the Summit that we can use a creative approach to get the climate message across. Boaz Paldi, Chief Creative Officer, United Nations Development Programme – and one of the brains behind the “Don’t Choose Extinction” campaign – added that, “Even if we talk about a serious issue, we don’t need to talk about it seriously….Don’t be afraid to be funny.”

The rest of the talented team behind “Don’t Choose Extinction” includes the executive producer Helen Trickey, Consultant Managing Partner & Chief Impact Officer of Conspiracy of Love consulting firm, and the creative agency, Activista, which Paldi said conceived the idea.

“We need to capture people’s imagination”

“For the first time ever, the world’s total human development has declined two years in a row,” Melissa Fleming, UN Under-Secretary-General for Global Communications told the Summit. “It is clear that the Sustainable Development Goals are needed more than ever. They are and remain our blueprint for a better world.” She added that, “We have apocalyptic headlines…but the problem is people are turning away from the news.”

To motivate people to take action on climate change, to keep them engaged, “We need to show them there’s no problem without a solution. We have to show them they can get a grip on hope rather than fear,” Fleming continued. “We need to capture people’s imagination.”

Maybe a dinosaur “crashing” the UN General Assembly will capture their imagination.

“How we could leverage the power of media to really disrupt the narrative – and make sure that women were being put at the forefront.”

At an expo in Dubai recently, Fleming said the UN had a pavilion called “Mission Possible” focused on solutions to the UN SDGs and that it attracted 1.2 million visitors. She implored the journalists in the Summit room to add solutions to their reporting.

The Summit also emphasized reaching women. “As women, we have the power to change this, because the majority of household purchases are made by women,” Alissa Baier-Lentz, Co-Founder and COO, Kintra Fibers said on the Conscious Fashion panel. This panel is part of the Conscious Fashion Campaign, from the Fashion Impact Fund “in collaboration with the Public Foundation and the United Nations Office for Partnerships,“ Bannigan clarified.

“The campaign really focuses on how we can amplify the work of women led sustainable fashion initiatives,” she added. Another part of their campaign is blazing the names of this year’s cohort of these women live on the huge Nasdaq sign in Times Square in New York City, which went live the evening of September 9th.

“We really wanted to see how we could leverage the power of media to really disrupt the narrative and make sure that women were being put at the forefront. There is so much happening for sustainable solutions, systems and strategies. And so much of them are women-led,” Bannigan added.

We’ll see if the media is listening as the 2022 UN General Assembly and Climate Week begin.

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CTV National News: Social media giants sued – CTV News

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CTV National News: Social media giants sued  CTV News

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India’s media – captured and censored

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Across almost every form of media in India – social, broadcast and print – Narendra Modi and the BJP hold sway.

With India amid a national election campaign, its news media is in sharp focus. Until recently it was believed that the sheer diversity of outlets ensured a range of perspectives, but now, India’s mainstream media has largely been co-opted by the Bharatiya Janata Party and Prime Minister Narendra Modi. Just how did the media in India get to this point and what does it mean for the upcoming elections?

Featuring:

Ravish Kumar – Former Host, NDTV
Shashi Shekhar Vempati – Former CEO, Prasar Bharati
Pramod Raman – Chief Editor, MediaOne
Amy Kazmin – Former South Asia Bureau Chief, Financial Times
Meena Kotwal – Founder, The Mooknayak

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Social media lawsuit launched by Ontario school boards

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Premier Doug Ford says that lawsuits launched by four Ontario school boards against multiple social media platforms are “nonsense” and risk becoming a distraction to the work that really matters.

The school boards, including three in the Greater Toronto Area, have launched lawsuits seeking $4.5 billion in damages against Snapchat, TikTok, and Meta, the owner of both Facebook and Instagram, for creating products that they allege negligently interfere with student learning and have caused “widespread disruption to the education system.”

But at an unrelated news conference in Ottawa on Friday, Ford said that he “disagrees” with the legal action and worries it could take the focus away from “the core values of education.”

“Let’s focus on math, reading and writing. That is what we need to do, put all the resources into the kids,” he said. “What are they spending lawyers fees to go after these massive companies that have endless cash to fight this? Let’s focus on the kids, not this other nonsense that they are looking to fight in court.”

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Four separate but similar statements of claim were filed in Ontario’s Superior Court of JusticSocial media lawsuit launched by Ontario school boards pervasive problems such as distraction, social withdrawal, cyberbullying, a rapid escalation of aggression, and mental health challenges,” Colleen Russell-Rawlins, the director of education with the Toronto District School Board, said in a news release issued Thursday.

“It is imperative that we take steps to ensure the well-being of our youth. We are calling for measures to be implemented to mitigate these harms and prioritize the mental health and academic success of our future generation.”

The school boards are represented by Toronto-based law firm Neinstein LLP and the news release states that school boards “will not be responsible for any costs related to the lawsuit unless a successful outcome is reached.”

These lawsuits come as hundreds of school districts in the United States file similar suits.

“A strong education system is the foundation of our society and our community. Social media products and the changes in behaviour, judgement and attention that they cause pose a threat to that system and to the student population our schools serve,” Duncan Embury, the head of litigation at Neinstein LLP, said in the new release.

“We are proud to support our schools and students in this litigation with the goal of holding social media giants accountable and creating meaningful change.”

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