Atchison, who is looking to make his political comeback this fall, has purchased ads asking for donations and several that addressed issues, including public safety, transit and property taxes.
Rod Antonichuk, who is running the former mayor’s campaign, acknowledged not being on the “cutting edge” of online advertising but said it is important, particularly for reaching younger voters.
He said Atchison prefers “tried and true” campaign methods, chief among them knocking on doors.
“I don’t think the 60-plus group sees a lot of social media,” said Antonichuk, who, like Richardson, expects to ramp up spending over the next four weeks, especially after the Oct. 26 provincial election.
Lucas said the COVID-19 pandemic has, to some degree, forced candidates to rethink their campaigns and find new ways to connect with voters, though he noted little research has been done on the efficacy of social media advertising.
“It’s not clear there there’s a relationship between huge spending and success as a challenger.”
Mayoral candidates are not the only ones spending money on Facebook and Instagram ads. Several people seeking election or re-election to city council are also buying social media ads.
Zach Jeffries, who is seeking re-election in Ward 10, has spent $933 on Facebook and Instagram advertising, by far the most of anyone running for a seat on city council this fall.
Only six other candidates have spent more than $100, including all three who are challenging incumbent Mairin Loewen in Ward 7: Darcy Warrington spent $330, Carol Reynolds $345 and Jim Rhode $193.
Sarina Gersher, who is looking for a second term representing Ward 8, spent $220 while Bev Dubois, who is again running in Ward 9, has spent a total of $220 to date.
Saskatoon residents go to the polls on Nov. 9.
Source:- Saskatoon StarPhoenix
