Connect with us

Art

By Robynblair Talks The Art Of Merchandise And Collaborations – Forbes

Published

 on


Making a living as an artist today isn’t easy. Financial success is extremely rare. Merchandise and collaborations are two of the best ways to spread brand awareness and establish a loyal customer base. And no one has mastered this quite the way Instagram’s “Candy Artist” Robyn Blair Davidson aka by robynblair has.

With prices for her work starting at $3200 for an original 16 x 24 inch piece, these ventures have allowed the artist’s brand to grow. “Many collectors absolutely start off high-end and become repeat customers whenever I have a new drop. However, I know that other clients are saving up for their first custom piece, but get their fix on the lower price-point items,” Davidson tells me. 

Sweet Beginnings

After her brand started to grow in popularity in 2018, the artist launched her first collaboration with Name Glo. “I was a client of theirs before I started by my brand. Right in the beginning, the founders and I went to lunch and I told them about my art and how happy I was about the piece I made for myself. Right then and there we decided to join forces, making my pieces with their neon on top.” 

That grew into a pop-up at American Two Shot in Soho, which then turned into a spot at the Affordable Art Fair with Art Star. “As luck would have it, the Vice President of Home from Bergdorf Goodman walked through, saw our pieces, and asked us to be their next Artist in Residence. It was an incredible journey and I was so glad to do it together with Name Glo.”

Davidson feels she made smart business decisions from the beginning, and expanding the brand early was a logical step. “It was important to me that from the beginning I could offer different price points to my clients. My goal at the end of the day is truly to make people happy and smile through my art and my designs.”

Making Art Accessible

Davidson has always felt it’s important to diversify her offerings because it allows as many people as possible to enjoy her work. “I love that I can offer the principles behind my brand at various price points. It’s huge for taking a business like mine to the next step, especially since the core product is on the higher end.” 

The theme and vibe of Davidson’s work truly lends itself to a variety of products and merchandise. For example, the lollipop swirl placemats and coasters coordinate perfectly with her art. 

The cake serving set is another example of her sophisticated approach to brand expansion. While it is packaged in a sprinkle print box, the pieces have modern white handles and the blade features Davidson’s signature statement box reading “Eat Cake.” At $85, it’s accessibly priced and a great introduction to the brand.

But Davidson is extremely particular. She doesn’t just slap her name or branding on any product. “I like to start with the story,” she says, “For me, if there isn’t a good story behind a piece or collection, it isn’t worth building out. For example, with the Hostess Collection, the story was that we all wanted to gather again. And with our placemats and coasters, I made sure that your gathering would be that much sweeter.”

There are also has several less expensive, giftable merchandise offerings including baseball caps, iPhone cases she designed with Off My Case, as well as puzzles.

The Queen Of Collaboration

Davidson has collaborated and co-branded a list of products. This includes Mini Melanie cookie boxes, Baby Noomie children’s pajamas, Apparis furry flip-flops, as well as with Stephanie Gottlieb on a jewelry box.

Most recently, the artist created keepsake acrylic boxes with celebrity-lauded brand BondEye Jewelry (Olivia Rodrigo and Gabrielle Union are fans) on a box that was sent out to their VIP customers. “I love projects like this, especially when I know my art will be seen by new people and used in a special way. I’m also a huge fan of Jess [Klein, the founder] personally and professionally,” she tells me. 

Still, Davidson is still very particular about who she works with. “It’s important for me to make sure the collab makes sense for both brands, and do more long-term ventures together instead of the quick, one-offs that are definitely tempting, but not as sweet.”

Three Cheers 

In summer 2021, Davison launched a line of Spritzy Rosé with Cooper’s Hawk featuring three colorful ombre-style labels. She was also very involved with product development, even doing a tasting with Tim McEnery, who founded the brand. “The Cooper’s Hawk collab was the dream scenario for me,” the artist says. “I love rosé and was so excited when they reached out to me. The team at Cooper’s Hawk offered me complete creative control, which was both gratifying and humbling. Together we made a set of wine that I am incredibly proud of.”

Cooper’s Hawk Winery produces approximately 700k cases of wine each year and has received over 500 awards in various local, national, and international wine competitions.

What’s Next

As for the future, Davison plans to continue her very successful business model. “I am very intentional with the projects I pursue, and make sure that in each category I partner with the best or I consult with experts to make sure everything I launch is a success. I am very proud of this because I know how easy it is to spread yourself thin and just do it all.”

Adblock test (Why?)



Source link

Continue Reading

Art

Art Beat: Prize-winning author pays Coast a virtual visit – Coast Reporter

Published

 on


The Sunshine Coast Arts Council’s Reading Series presents author Gil Adamson on Saturday, Sept. 18 at 7 p.m. Adamson will read from her recent novel, Ridgerunner, a finalist for the 2020 Scotiabank Giller Prize, and winner of the Writers’ Trust Fiction Prize. Set in the Canadian and U.S. West in 1917, the book is a sequel to Adamson’s well-received first novel, Outlander. Publisher House of Anansi described Ridgerunner as “a vivid historical novel that draws from the epic tradition… a literary Western brimming with a cast of unforgettable characters touched with humour and loss, and steeped in the wild of the natural world.” The reading is a Zoom event and it’s free. Register in advance through eventbrite.ca.

A Beautiful Mess

FibreWorks Studio & Gallery in Madeira Park is holding an opening reception on Saturday, Sept. 18 for its new exhibition, A Beautiful Mess: the joyful & random discovery of the artistic process. Creating something real out of the imagination can be a dishevelled and uncertain undertaking, usually carried out in private. Here, FibreWorks is turning that inside-out. “This show aims to create a sense of intimacy between the artist and the public.” The reception runs from 2 to 4 p.m. The show will run until Oct.31.

Live Music

The Roberts Creek Legion has helped keep live music going on the Sunshine Coast through the warmer days over the past 18 months, thanks to its outdoor stage. Those setups have kept patrons in the fresh air and safely separated. Now the club is moving its visiting bands back to its indoor stage – and visitors onto its new dance floor – with a “Grande Re-Opening” on Friday, Sept. 17, featuring the Ween tribute band, Captain Fantasy. Doors at 7 p.m. The legion follows on Saturday, Sept. 18, from 7 to 11 p.m. with a string of acts, including The Locals, Eddy Edrick, Michelle Morand, and an open-stage jam. Proof of vaccination will be required for admission to all shows.

The Locals also play the outdoor venue at Tapworks in Gibsons on Saturday, from 2:30 to 4:30 p.m. That might depend on the weather, as (at press time) heavy rain was forecast for Saturday.

The Clubhouse Restaurant in Pender Harbour presents Karl Kirkaldy on Friday, Sept. 17, from 5 to 8 p.m. On Sunday, Sept. 19, Half Cut and The Slackers rock the Clubhouse from 2 to 5 p.m.

Joe Stanton is scheduled to entertain on Saturday, Sept. 18 on the patio at the Backeddy Resort and Marina in Egmont. Again, that’s weather-dependent.

Let us know about your event by email at arts@coastreporter.net.

Adblock test (Why?)



Source link

Continue Reading

Art

Reconciliation through Indigenous art is the theme at a Calgary mall – CTV News Calgary

Published

 on


CALGARY –

The exhibit features work from 17 Indigenous artists and is located in Southcentre Mall’s Art Corner on the second floor.

Tapisa Kilabuk is one of the event organizers with the Calgary Alliance for the Common Good that’s collaborating with Colouring it Forward Reconciliation Society for the six week long exhibit.

“Just having this kind of representation in Calgary is just so wonderful and so beautiful and so inclusive,” said Kilabuk. “When I was here the other day helping with the orange shirts and I was overwhelmed with emotion because I’ve never seen anything like this before.”

The federal government recently declared September 30th as National Day for Truth and Reconciliation. It’s a day for Canadians to spread awareness and reflect on the tragedies experienced by Indigenous people as a result of the country’s former residential school system.

Alexandra Velosa is the marketing manager at Southcentre Mall which is a big supporter of the arts community. The artwork for the exhibit is hung from the ceiling and on the back of each piece are recommendations about how everyone can take steps to help foster reconciliation.

“We all want to make a difference,” said Velosa. “We just sometimes don’t know how and this is what the art exhibit is giving us, it’s giving us the information we need to take little actions to be part of the reconciliation.”

The space has been open to the public since the start of September. Close to 11,000 people visit it daily.

“A big part of our role with Colour it Forward Reconciliation Society is reconciliation through the arts,” said Kilabuk. “That gives people the space to come together, to learn more, to appreciate one another, to admire one another and really create those fundamental relationships in our community that will create a better community in the future.”

WHITE BUFFALO MOON

Keevin Rider is one of the artists taking part in the exhibit. His piece is titled White Buffalo Moon. A buffalo on the left side of the painting represents the people, seven empty lodges represent death, loneliness, sorrow, mourning, grief, hurt, depression. A white buffalo on the right represents healing and looks towards the buffalo on the left letting him know that he is there to help heal the people.

Rider says he’s a product of his parents attending residential schools.

“My dad was Stoney Nakoda, my mom was Blackfoot, Blood,” said Rider. “They can speak their language fluently but they thought it would be better for us not to because of what residential (schools) taught them: it taught them not to speak their language, don’t use your culture.”

Now Rider is starting to learn his native languages at 57 years old. He says painting puts him in a good space and helps him heal. He’s proud to be included in the exhibit and is hopeful that visitors will learn from the stories of the art and appreciate the work of the Indigenous artists featured.

The mall is still finalizing details of how it will host the first observance of National Day for Truth and Reconciliation on September 30th to follow provincial health measures. The exhibit will be open until mid-October.

Adblock test (Why?)



Source link

Continue Reading

Art

Art show in Minto – Wellington Advertiser

Published

 on


HARRISTON – The Minto Arts Council is hosting its first show of the year at the Minto Art Gallery. Showcasing the Saugeen Artist Guild, the show is entitled Reflections from the Saugeen Artists Guild.

This show features multiple works from over 20 artists and includes a variety of styles and mediums, including oil paintings, watercolours, stained glass, mixed media, encaustic, jewelry, photography and works with polymer clay.

“This is truly a very diverse show and we are so proud to be able to bring this to our community,” gallery officials state.

The show officially opened Sept. 9 and runs until Oct. 2.

The gallery, located at 88 Mill Street on the third floor of the Harriston branch of the Wellington County Library, is open:

– Tuesdays and Thursdays from 6 to 8pm;

– Wednesdays and Fridays from 2 to 4pm; and

– Saturdays, 11am to 1pm.

Adblock test (Why?)



Source link

Continue Reading

Trending