National loyalty program earns top spots in three categories in RWRDS Canada’s
2024 Canada’s Choice Awards
TORONTO, November 1, 2024 – Scene+, one of Canada’s leading loyalty programs, has earned three top spots in Canada’s largest loyalty program popular vote contest – the Canada’s Choice Awards by RWRDS Canada. Canadians voted Scene+ as their favourite Credit Card Rewards Program and the Scotiabank Scene+ Visa Card as their favourite in the No Annual Fee Travel Rewards Credit Card. Scene+ rose in the ranks in the all-encompassing Shopping Loyalty Program category, earning the second spot this year.
“We’re delighted to see the results of this year’s vote,” says Candice Troupe, Senior Vice President, Marketing and Partnerships at Scene+. “Earning top spots in these three important categories is very gratifying, but what’s more rewarding is the growth in our score. Members are seeing we’re much more than a basic rewards program – we make life better and more enjoyable for them with each purchase, point or reward earned.”
Canadians voted the Scotiabank Scene+ Visa Card as number one in the Top No Annual Fee Travel Rewards Credit Card, with 27 per cent of the total votes, up from 18 per cent in 2023. They voted Scene+ as the Top Credit Card Reward Program, also with 27 per cent of total votes, versus 13 per cent in 2023, and Scene+ as the second most favourite in the Top Shopping Loyalty Program category, with 27.5 per cent of the votes, up from 13 per cent in 2023.
Scene+ members who bank or shop with Scotiabank avail themselves of additional points-earning potential. As a co-owner of Scene+ along with Empire Company Ltd. and Cineplex, Scotiabank offers a total of eight credit and debit cards that give members continuous opportunities to accelerate their points.
“Canadians are looking for loyalty programs that can turn everyday purchases into regular savings and extraordinary rewards, making their lives a little more enjoyable and helping to lower total expenses,” says Patrick Sojka, Founder of Rewards Canada. “The big trend in 2024 has been education. Programs like Scene+ have invested in member education and it’s paying off. At the end of the day, the big winners are Canadians. They can now more easily make the right decision based on their lifestyle and interests.”
More than 35,000 Canadians participated in the RWRDS Canada vote, which took place October 1 to 14, 2024.
Earlier this year, Scene+ surpassed the 15-million-member mark, asserting its position as one of Canada’s most successful customer loyalty programs. The program has seen growth in membership and member satisfaction over the past two years and expects this momentum to continue as it works with owners and partners to communicate the diverse ways through which Scene+ enriches the lives of its members.
For complete results of the Canada’s Choice 2024 ranking, visit rewardscanada.ca. For information on Scene+, please visit sceneplus.ca.
