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'Influencers' warned to clearly state when social media messages are advertising – CTV News

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GATINEAU, QUE —
Canada’s competition watchdog says it wants consumers to be told when advertisers have a close relationship with the people who praise their products through social media accounts.

The Competition Bureau says it has sent letters to nearly 100 brands and agencies involved in what’s called “influencer marketing.”

Some of the biggest social media influencers are global celebrities such as Kim Kardashian West, but even lesser-known people with a Facebook, Twitter or Instagram following can receive free products to promote or, in some cases, a fee.

The federal competition agency says influencers should clearly disclose what they’ve received from the brand or marketing agency and base any reviews or testimonials on their personal experience.

The Competition Bureau also warns that businesses that are marketing products or services through influencers could violate rules against sales or misleading content.

The bureau’s commissioner, Matthew Boswell, says consumers must be able to know if opinions expressed by influencers are independent or an advertisement.

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The Simmering Feud Between Eva Mendes and Rachel McAdams

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The 2004 romantic drama “The Notebook” continues to be a pop culture phenomenon, captivating audiences with its passionate love story between Noah and Allie, played by Ryan Gosling and Rachel McAdams. But beyond the on-screen romance, rumours of tension between the actors and Gosling’s current partner, Eva Mendes, have added a layer of intrigue to the film’s legacy.

 

From Clashing Personalities to Real-Life Romance

While their undeniable on-screen chemistry led to a blockbuster performance, Gosling and McAdams reportedly had a tumultuous time during filming. “We inspired the worst in each other,” Gosling admitted to The Guardian. However, their initial animosity blossomed into a real-life romance in 2005, sending shivers down the spines of fans who had rooted for Noah and Allie.

 

Love Found, Love Lost

Their off-screen love story, however, wasn’t a fairytale. After two years, the couple went their separate ways. McAdams found happiness and a family with screenwriter Jamie Linden, while Gosling met his current partner, Eva Mendes, on the set of “The Place Beyond the Pines” in 2011. Together, they have built a life and share two daughters.

 

A Post-Breakup Conundrum: Maintaining a Friendship

While McAdams and Gosling’s romantic flame fizzled out, reports suggest they remained amicable post-breakup.  This friendly dynamic, however, is said to have shifted when Mendes entered the picture.

 

A Shadow of Jealousy? Unconfirmed Rumors of Tension

Unverified reports claim that Mendes is allegedly uncomfortable with McAdams being around Gosling.  Unnamed sources allege that Mendes discourages any interaction between the former co-stars, fearing it might upset her. This has reportedly limited Gosling’s ability to maintain a casual friendship with McAdams.

The validity of these claims remains shrouded in mystery.  Mendes and Gosling are known for their privacy, making it difficult to separate truth from speculation.

 

 

Beyond the Rumors: The Power of “The Notebook” Endures

While the rumors of off-screen tension add another chapter to the “The Notebook” narrative, the film’s enduring power lies in its timeless portrayal of love and loss. Whether Gosling and McAdams remained friends or not doesn’t diminish the on-screen magic they created. The film’s ability to resonate with audiences continues, reminding us of the intensity of first love, the pain of heartbreak, and the enduring power of memories.

The Notebook’s legacy is a complex one, weaving together a captivating on-screen love story, rumored off-screen tension, and a reminder of the film’s lasting impact on pop culture.

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From Mansion to Moat: Drake’s Million Dollar Home Gets Soaked

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Toronto residents woke up to a soggy Wednesday morning after the city was pummeled by record-breaking rainfall on Tuesday. The downpour caused widespread flooding across the city, and even the opulent mansion of rap superstar Drake wasn’t spared.

 

Drake’s “Embassy” Flooded

Drake shared a video on his Instagram story showing the extent of the water damage at his Toronto mansion, nicknamed “The Embassy.” The sprawling 50,000-square-foot estate boasts an NBA-regulation basketball court and an art-deco theme, but on Tuesday, it was battling ankle-deep murky water flooding its halls.

The video shows Drake himself, clad in shorts and holding a broom, wading through the water. Someone else can be seen desperately trying to hold a large glass door shut as water surges in, presumably from a flooded patio or balcony.  Drake captioned the video with a touch of humor: “This better be espresso martini.”

The extent of the damage to the mansion remains unclear at this time.

 

Historic Rainfall Causes Citywide Flooding

The flooding at Drake’s mansion was just one symptom of the unprecedented rainfall that lashed Toronto on Tuesday. The city saw over 100 millimeters of rain in a single day, easily surpassing the average rainfall for the entire month of July (71.6 mm). This deluge makes it the fifth-wettest day ever recorded in Toronto’s history.

The heavy downpour overwhelmed the city’s drainage systems, leading to widespread flooding across neighborhoods. Emergency services were inundated with over 700 calls reporting flooded basements.  A major artery, the Don Valley Parkway, became an impassable waterway, with cars submerged almost entirely and some drivers forced to wait for rescue on the roofs of their vehicles.

 

Toronto Cleans Up After the Storm

As of Wednesday morning, the city is in cleanup mode.  Emergency crews are working to clear debris and assess the damage caused by the floods.  The extent of the financial losses incurred by homeowners and businesses is still being determined.

While Drake’s mansion may have gotten an unwelcome soaking, the true story of this weather event lies in the impact it had on ordinary citizens across Toronto. The city is now focused on recovery efforts and ensuring the safety and well-being of its residents.

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Ryan Reynolds BLEEDS for Deadpool! Sacrificed Salary to Keep Franchise Alive!

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Marvel fans, rejoice! After a whirlwind journey filled with setbacks and triumphs, Deadpool & Wolverine is finally clawing its way onto the silver screen. This highly anticipated pairing of Ryan Reynolds and Hugh Jackman has had its fair share of challenges, from production delays due to Hollywood strikes to struggling to solidify a cohesive storyline. But through it all, Reynolds’ unwavering dedication to the project has shone through, proving that sometimes, the biggest victories come from the most unexpected sacrifices.

The road to Deadpool & Wolverine began in May 2023 with a triumphant start to filming. However, that momentum was abruptly halted by a wave of strikes that swept through Hollywood, forcing a hiatus until late winter. This wasn’t the only obstacle the project faced. The creative team, including Reynolds himself, wrestled with crafting a narrative that lived up to the outrageous charm of the Deadpool character while seamlessly integrating Wolverine into the fold. There were even whispers of the entire project being shelved altogether, leaving fans anxious about the fate of this dream team.

 

Reynolds’ Pockets Take a Hit, But His Vision Persists

But amidst these uncertainties, a heartwarming detail recently emerged, shedding light on Reynolds’ incredible commitment to the Deadpool franchise. In a revealing interview with The New York Times, Reynolds opened up about the financial sacrifices he made to ensure the success of the original Deadpool film.

“Deadpool wasn’t just a movie; it was a decade-long passion project,” Reynolds confessed. “Honestly, when they finally greenlit it, I wasn’t thinking about box office numbers. I just wanted to see this crazy character come to life on screen. I even gave up my acting salary for the project just to get it off the ground.”

 

However, Reynolds’ generosity didn’t stop there. The studio, it seemed, wasn’t convinced of the importance of having the film’s screenwriters, Rhett Reese and Paul Wernick, readily available on set. “They wouldn’t allow my co-writers on set, which was a huge blow,” Reynolds continued. “So, I took what little money I had left after forgoing my salary and paid them myself to be there. We basically formed a makeshift writer’s room right there on set.”

This wasn’t the first instance of Reynolds’ financial commitment to the Deadpool universe. Writers Reese and Wernick had previously shared on the AMC show Geeking Out that Reynolds also personally financed aspects of Deadpool (2016) to ensure the film achieved the level of quality he envisioned.

 

A Commitment That Reaps Rewards

 

Looking back on the original film’s scrappy beginnings, Reynolds described it as a labor of love fueled by limited resources and boundless creativity. “There wasn’t a lot of money, but I poured my heart and soul into every detail,” he said. “That experience taught me a valuable lesson: the importance of having a strong creative team by your side, no matter the project.”

Reynolds’ unwavering dedication wasn’t just about financial backing; it was about safeguarding the film’s creative vision. His actions ensured that the core team behind Deadpool’s success – the writers, the director, and himself – remained on board to bring their vision to life. This commitment is sure to translate into Deadpool & Wolverine, a film that promises to be a landmark achievement in the wacky world of Deadpool. Mark your calendars, fans – Deadpool & Wolverine slashes into theaters on July 26th!

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