TORONTO, May 15, 2020 (GLOBE NEWSWIRE) — Wearing their hearts on their sleeves and a smile on their faces, Canadians helped Rogers Sports & Media celebrate International Nurses Day earlier this week by helping surpass $1 million raised in support of the country’s frontline healthcare community through the Hearts and Smiles campaign.
Limited-edition Hearts and Smiles t-shirts and masks have been purchased by Canadians in record numbers, with proceeds going to The Frontline Fund. The four-day promotional blitz this week leveraged the company’s sports and media outlets – and its partners, athletes, and celebrity friends – to raise awareness and funds for Canada’s healthcare heroes, as they continue to keep our communities safe in the fight against COVID-19.
“I am inspired by our frontline healthcare professionals and their tremendous dedication to the safety and wellbeing of Canadians,” said Joe Natale, President & CEO, Rogers Communications. “We are blown away by the response to this initiative, and I am incredibly proud of our team’s commitment to giving back to the communities where we live and work.”
“I really believe we live in the greatest country in the world, because in times of need Canadians always rally together for the greater good,” said Jordan Banks, President, Rogers Sports & Media. “I am humbled by the courage and commitment of our frontline healthcare workers and proud of our team for joining Canadians in recognizing and celebrating this group of deserving heroes. A million thanks, Canada!”
Proceeds from Hearts and Smiles are going directly to The Frontline Fund, a national coalition that supports more than 150 hospital foundations across Canada. These funds will help provide frontline healthcare workers with personal protective equipment, supplies, and support COVID-19 basic research, clinical trials, and vaccine development.
“This is truly incredible and we are heartened by the response from Canadians this week,” said Ted Garrard, CEO, SickKids Foundation and a member of the steering committee for The Frontline Fund. “On behalf of the more than 150 participating hospital foundations from coast to coast, who support hundreds of thousands of health care providers, our sincere thanks for your generosity. Thank you for having our backs!”
Canadians can continue to lend their support for our fearless healthcare workers by purchasing Hearts and Smiles t-shirts and masks at HeartsandSmiles.ca.
About Rogers Sports & Media
Rogers Sports & Media is a diverse sports and content company that engages more than 30 million Canadians each week. The company’s multimedia offerings include 56 radio stations, 29 local TV stations, 23 conventional and specialty television stations, podcasts, digital and e-commerce websites, and sporting events. Rogers Sports & Media delivers unique storytelling through its range of powerful brands: Citytv, OMNI Television, FX, TSC, KiSS, Breakfast Television, Cityline, CityNews, Sportsnet – Canada’s #1 sports network, and the Blue Jays – Canada’s only Major League Baseball team. Rogers Sports & Media is a subsidiary of Rogers Communications Inc. (TSX, NYSE: RCI). Visit RogersSportsandMedia.com.
Andrea Goldstein, Andrea.Goldstein@rci.rogers.com, (m) 647.801.4394
Tyler Babiy fosters connections and community through social media – Saskatoon StarPhoenix
Depending on your outlook, connecting through social media can be as interactive or isolated as each user prefers.
For Tyler Babiy, that choice is easy. Interacting with local creators and other like-minded people is the focus of his business, Social Made Local.
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It originally started out as a T-shirt brand — an offshoot of his other business, T Squared Social. Since then, it has also fostered a community of like-minded, local creatives looking to connect, collaborate and share their creativity.
“With this T-shirt company I could just try to instil a sense of social responsibility in terms of taking ownership of the things you create,” Babiy says.
“It’s really cool to offer (creators) a space to have a voice and be heard — but to also plant that seed of consciousness in people that the things that we do on social media are not private and they can deeply affect the people around us in ways we don’t even know … so it’s just planting that idea that you’re not just throwing things into the wind.”
Facebook places state media labels on Russian, Chinese broadcasters – Reuters Canada
SAN FRANCISCO (Reuters) – Facebook Inc will start labeling Russian, Chinese and other state-controlled media organizations, and later this summer will block any ads from such outlets that target U.S. users, it said on Thursday.
FILE PHOTO: A Facebook logo is displayed on a smartphone in this illustration taken January 6, 2020. REUTERS/Dado Ruvic/Illustration/File Photo
The world’s biggest social network will apply the label to Russia’s Sputnik, Iran’s Press TV and China’s Xinhua News, according to a partial list Facebook provided. The company will apply the label to about 200 pages at the outset.
Facebook will not label any U.S.-based news organizations, as it determined that even U.S. government-run outlets have editorial independence, Nathaniel Gleicher, Facebook’s head of cybersecurity policy, said in an interview.
Facebook, which has acknowledged its failure to stop Russian use of its platforms to interfere in the 2016 U.S. presidential election, has since stepped up its defenses and imposed greater transparency requirements for pages and ads on its platforms.
The company announced plans last year to create a state media label, but is introducing the tool amid a deep crisis over its hands-off treatment of misleading and racially charged posts by U.S. President Donald Trump.
The new measure comes just months ahead of the November U.S. presidential election.
Under the measure, Facebook will not use the label for media outlets affiliated with individual political figures or parties, which Gleicher said could push “boundaries that are very, very slippery.”
“What we want to do here is start with the most critical case,” he said.
Facebook is not the first company to take such action.
YouTube, owned by Alphabet Inc’s Google, in 2018 started identifying video channels that predominantly carry news items and are funded by governments. But critics charge YouTube has failed to label some state news outlets, allowing them to earn ad revenue from videos with misinformation and propaganda.
In a blog post, Facebook said its label will appear on pages globally, as well as on News Feed posts within the United States.
Facebook also said it will ban U.S.-targeted ads from state-controlled entities “out of an abundance of caution” ahead of the November presidential election. Elsewhere, the ads will receive a label.
Reporting by Katie Paul; Editing by Leslie Adler
Facebook starts labeling ‘state-controlled media’ pages – The Verge
Facebook has begun labeling media outlets that are “wholly or partially under the editorial control of their government,” following an announcement of the policy in 2019. It will start labeling ads from these outlets later this year, as well as banning state-controlled media from advertising inside the US.
The company is labeling these pages because “they combine the influence of a media organization with the strategic backing of a state, and we believe people should know if the news they read is coming from a publication that may be under the influence of a government.”
Facebook labels “state-controlled media” outlets based on a variety of factors, including information about their ownership and funding, the level of transparency around their sources, and the existence of accountability systems like a corrections policy. Outlets can appeal with evidence that they operate independently, including laws that protect editorial freedom and a credible assessment from an outside source. Otherwise, Facebook will add a notice to the outlets’ pages worldwide, and labels will appear on News Feed posts in the US.
You can already see labels on the pages and posts of some outlets that have been blamed for spreading propaganda in the US, including Sputnik and RT. They’re both now defined as state-controlled media, along with other outlets like China Daily. Facebook isn’t the first to do something like this; YouTube experimented with labeling state-funded news channels in 2018, although enforcement has been inconsistent.
Facebook says state-controlled outlets “rarely” advertise in the US. But it’s blocking those ads “out of an abundance of caution to provide an extra layer of protection against various types of foreign influence in the public debate ahead of the November 2020 election in the US.” This supplements Facebook’s existing removal of “inauthentic” pages that spread propaganda or disinformation.
This labeling feature is part of a larger effort to protect the 2020 election’s integrity. However, Facebook has still faced criticism for choosing not to fact-check politicians — including President Donald Trump — on its platform.
Stanley Cup Playoffs to be best-of-7 following Qualifying Round – NHL.com
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