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‘Victoria’s Secret’ Singer Jax Thinks Outside The Box On Social Media – Forbes

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Pop singer-songwriter Jackie Miskanic – known professionally as Jax – finished third on the 14th season of American Idol, and the show certainly launch her career. This summer, social media now has helped her notch her first entry on the Billboard Hot 100 chart for her ode to body positivity “Victoria’s Secret.” In addition, she filmed a flash mob video outside one of the stores, which also attracted attention from the company called out in the song.

Within days of posting the video to YouTube – where it has been seen 4.5 million times to date – Jax even received a letter from Victoria’s Secret CEO Amy Hauk, who said the 26-year-old singer had addressed “important issues.”

The single, which was released in June and has earned praise from numerous celebrities, specifically calls out the Victoria’s Secret brand, and notably company founder and former CEO Leslie Wexner, for profiting off young women while contributing to their negative body issues. Jax has stated that she wrote the song for a girl she babysits as a way to address body issues head-on.

Jax has used social media to promote not only the song but also the message. And she wasn’t actually surprised that Victoria’s Secret responded to the lyrics.

“It should have come way sooner! I am not the first person who has spoken about this stuff,” Jax explained via an email sent from her promotions team. “It shouldn’t take a blue check mark to get the attention of a corporation. I hope to think the overwhelming support and thousands of personal stories is what really caught their attention. It connected with a lot of people who were very vocal. Whether the company actually heard any of it, I guess time will tell.”

The pop singer also added that this isn’t really about a single corporation either, and suggested it was intended to be a metaphor that helped convey a message about the bigger evil: marketing toward people’s insecurities — especially young women.

“This was just my way of telling my personal story to girls, boys, kids, adults, that you are beautiful and you should never compare your body to what you see on media of any type,” Jax continued. “Because most of what you see is fake and made up by some old dude in a conference room somewhere. It’s not real and it’s manipulative. I hate the idea of anybody losing their sense of self-worth while someone else gets rich off of it.”

It should be noted too that a year ago, the Victoria’s Secret brand began a new direction — one that included replacing all the men on the board of directors, with the exception of CEO Martin Waters, were replaced by women. In addition, the traditional Victoria’s Secrets Angles were replaced by the likes of “LGBTQIA+ activist” Megan Rapinoe, plus-size model and “body advocate” Paloma Elsesser, and transgender swimsuit model Valentina Sampaio. However, this summer’s song still has served to further bring body awareness issues into the spotlight.

Flash Mob Goes Viral

The pop singer didn’t expect that her flash mob video, filmed earlier this year, would be seen millions of times, and said that she is always shocked by the response some of her online posts – on TikTok, Instagram, and YouTube – often receive.

“This one specifically blew me away with how many people started sharing their experiences with eating disorders and body dysmorphia. It really struck a nerve,” she added.

The video, which is just under three minutes in length, was filmed outside of a Victoria’s Secret and involved a real flash mob.

“I was sitting around thinking how cool it would be to bring flash mobs back,” said Jax. “They used to be so fun but kinda disappeared. So I called a choreographer and told him what I wanted to do. I told him that I want to spotlight as many body types as possible in three minutes.”

Over the course of just two days, which allowed for a limited amount of rehearsals, Jax learned the moves, while the video was then filmed in a single take. “I still can’t believe I danced through the entire song, with two left feet, surrounded by pro dancers,” she added. “I still smile so hard thinking about it – not to mention it was like group therapy talking with all the dancers. I didn’t even consider how badly dancers go through eating disorders their entire lives and we all shared our stories during the rehearsal.”

Using Social Media to Connect With Fans

Today many young singers are using social media to share their music, but it is also allowing fans to connect directly with the artists.

“Before, you would have to read an article or watch a documentary to follow your favorite artist. Now you can be along for the entire journey,” said Jax. “TikTok has allowed me to reach wider audiences. People love stories and I think that that is the beautiful thing about TikTok. You can follow someone’s journey and in turn, know exactly where the artist is coming from.”

This has also included sharing some personal heartache via the platform, including how she used it to get over a breakup. Jax said that the platforms allowed her to bring some of the baggage into the normal – “stuff” she would normally never consider talking about.

“Talking about these things helps create a dialog with people from all walks of life,” the singer noted. “It kind of feels like one big group therapy session that everyone (including myself) benefits from.”

Today, pop music and social media are so interconnected that it has become a new normal for how artists can engage with fans. Jax said she believes TikTok is now an app that allows for authentic creativity. Even as she is a signed recording artist, Jax still uses TikTok to test out songs to see if it “hits home” or not.

“It allowed me to finally be my goofy awkward self and not some industry made-up persona,” Jax explained, “Which I thought I had to chase my entire life. That’s why this app is so popular because the users scroll right past the ‘BS.’ So now a kid in their bedroom can make a 30-second song and have it heard by three million people overnight. It’s a great time to be an artist because the distance between you and your fans is literally one scroll away.”

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What to stream this weekend: ‘Civil War,’ Snow Patrol, ‘How to Die Alone,’ ‘Tulsa King’ and ‘Uglies’

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Hallmark launching a streaming service with two new original series, and Bill Skarsgård out for revenge in “Boy Kills World” are some of the new television, films, music and games headed to a device near you.

Also among the streaming offerings worth your time as selected by The Associated Press’ entertainment journalists: Alex Garland’s “Civil War” starring Kirsten Dunst, Natasha Rothwell’s heartfelt comedy for Hulu called “How to Die Alone” and Sylvester Stallone’s second season of “Tulsa King” debuts.

NEW MOVIES TO STREAM SEPT. 9-15

Alex Garland’s “Civil War” is finally making its debut on MAX on Friday. The film stars Kirsten Dunst as a veteran photojournalist covering a violent war that’s divided America; She reluctantly allows an aspiring photographer, played by Cailee Spaeny, to tag along as she, an editor (Stephen McKinley Henderson) and a reporter (Wagner Moura) make the dangerous journey to Washington, D.C., to interview the president (Nick Offerman), a blustery, rising despot who has given himself a third term, taken to attacking his citizens and shut himself off from the press. In my review, I called it a bellowing and haunting experience; Smart and thought-provoking with great performances. It’s well worth a watch.

— Joey King stars in Netflix’s adaptation of Scott Westerfeld’s “Uglies,” about a future society in which everyone is required to have beautifying cosmetic surgery at age 16. Streaming on Friday, McG directed the film, in which King’s character inadvertently finds herself in the midst of an uprising against the status quo. “Outer Banks” star Chase Stokes plays King’s best friend.

— Bill Skarsgård is out for revenge against the woman (Famke Janssen) who killed his family in “Boy Kills World,” coming to Hulu on Friday. Moritz Mohr directed the ultra-violent film, of which Variety critic Owen Gleiberman wrote: “It’s a depraved vision, yet I got caught up in its kick-ass revenge-horror pizzazz, its disreputable commitment to what it was doing.”

AP Film Writer Lindsey Bahr

NEW MUSIC TO STREAM SEPT. 9-15

— The year was 2006. Snow Patrol, the Northern Irish-Scottish alternative rock band, released an album, “Eyes Open,” producing the biggest hit of their career: “Chasing Cars.” A lot has happened in the time since — three, soon to be four quality full-length albums, to be exact. On Friday, the band will release “The Forest Is the Path,” their first new album in seven years. Anthemic pop-rock is the name of the game across songs of love and loss, like “All,”“The Beginning” and “This Is the Sound Of Your Voice.”

— For fans of raucous guitar music, Jordan Peele’s 2022 sci-fi thriller, “NOPE,” provided a surprising, if tiny, thrill. One of the leads, Emerald “Em” Haywood portrayed by Keke Palmer, rocks a Jesus Lizard shirt. (Also featured through the film: Rage Against the Machine, Wipers, Mr Bungle, Butthole Surfers and Earth band shirts.) The Austin noise rock band are a less than obvious pick, having been signed to the legendary Touch and Go Records and having stopped releasing new albums in 1998. That changes on Friday the 13th, when “Rack” arrives. And for those curious: The Jesus Lizard’s intensity never went away.

AP Music Writer Maria Sherman

NEW SHOWS TO STREAM SEPT. 9-15

— Hallmark launched a streaming service called Hallmark+ on Tuesday with two new original series, the scripted drama “The Chicken Sisters” and unscripted series “Celebrations with Lacey Chabert.” If you’re a Hallmark holiday movies fan, you know Chabert. She’s starred in more than 30 of their films and many are holiday themed. Off camera, Chabert has a passion for throwing parties and entertaining. In “Celebrations,” deserving people are surprised with a bash in their honor — planned with Chabert’s help. “The Chicken Sisters” stars Schuyler Fisk, Wendie Malick and Lea Thompson in a show about employees at rival chicken restaurants in a small town. The eight-episode series is based on a novel of the same name.

Natasha Rothwell of “Insecure” and “The White Lotus” fame created and stars in a new heartfelt comedy for Hulu called “How to Die Alone.” She plays Mel, a broke, go-along-to-get-along, single, airport employee who, after a near-death experience, makes the conscious decision to take risks and pursue her dreams. Rothwell has been working on the series for the past eight years and described it to The AP as “the most vulnerable piece of art I’ve ever put into the world.” Like Mel, Rothwell had to learn to bet on herself to make the show she wanted to make. “In the Venn diagram of me and Mel, there’s significant overlap,” said Rothwell. It premieres Friday on Hulu.

— Shailene Woodley, DeWanda Wise and Betty Gilpin star in a new drama for Starz called “Three Women,” about entrepreneur Sloane, homemaker Lina and student Maggie who are each stepping into their power and making life-changing decisions. They’re interviewed by a writer named Gia (Woodley.) The series is based on a 2019 best-selling book of the same name by Lisa Taddeo. “Three Women” premieres Friday on Starz.

— Sylvester Stallone’s second season of “Tulsa King” debuts Sunday on Paramount+. Stallone plays Dwight Manfredi, a mafia boss who was recently released from prison after serving 25 years. He’s sent to Tulsa to set up a new crime syndicate. The series is created by Taylor Sheridan of “Yellowstone” fame.

Alicia Rancilio

NEW VIDEO GAMES TO PLAY

— One thing about the title of Focus Entertainment’s Warhammer 40,000: Space Marine 2 — you know exactly what you’re in for. You are Demetrian Titus, a genetically enhanced brute sent into battle against the Tyranids, an insectoid species with an insatiable craving for human flesh. You have a rocket-powered suit of armor and an arsenal of ridiculous weapons like the “Chainsword,” the “Thunderhammer” and the “Melta Rifle,” so what could go wrong? Besides the squishy single-player mode, there are cooperative missions and six-vs.-six free-for-alls. You can suit up now on PlayStation 5, Xbox X/S or PC.

— Likewise, Wild Bastards isn’t exactly the kind of title that’s going to attract fans of, say, Animal Crossing. It’s another sci-fi shooter, but the protagonists are a gang of 13 varmints — aliens and androids included — who are on the run from the law. Each outlaw has a distinctive set of weapons and special powers: Sarge, for example, is a robot with horse genes, while Billy the Squid is … well, you get the idea. Australian studio Blue Manchu developed the 2019 cult hit Void Bastards, and this Wild-West-in-space spinoff has the same snarky humor and vibrant, neon-drenched cartoon look. Saddle up on PlayStation 5, Xbox X/S, Nintendo Switch or PC.

Lou Kesten

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Trump could cash out his DJT stock within weeks. Here’s what happens if he sells

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Former President Donald Trump is on the brink of a significant financial decision that could have far-reaching implications for both his personal wealth and the future of his fledgling social media company, Trump Media & Technology Group (TMTG). As the lockup period on his shares in TMTG, which owns Truth Social, nears its end, Trump could soon be free to sell his substantial stake in the company. However, the potential payday, which makes up a large portion of his net worth, comes with considerable risks for Trump and his supporters.

Trump’s stake in TMTG comprises nearly 59% of the company, amounting to 114,750,000 shares. As of now, this holding is valued at approximately $2.6 billion. These shares are currently under a lockup agreement, a common feature of initial public offerings (IPOs), designed to prevent company insiders from immediately selling their shares and potentially destabilizing the stock. The lockup, which began after TMTG’s merger with a special purpose acquisition company (SPAC), is set to expire on September 25, though it could end earlier if certain conditions are met.

Should Trump decide to sell his shares after the lockup expires, the market could respond in unpredictable ways. The sale of a substantial number of shares by a major stakeholder like Trump could flood the market, potentially driving down the stock price. Daniel Bradley, a finance professor at the University of South Florida, suggests that the market might react negatively to such a large sale, particularly if there aren’t enough buyers to absorb the supply. This could lead to a sharp decline in the stock’s value, impacting both Trump’s personal wealth and the company’s market standing.

Moreover, Trump’s involvement in Truth Social has been a key driver of investor interest. The platform, marketed as a free speech alternative to mainstream social media, has attracted a loyal user base largely due to Trump’s presence. If Trump were to sell his stake, it might signal a lack of confidence in the company, potentially shaking investor confidence and further depressing the stock price.

Trump’s decision is also influenced by his ongoing legal battles, which have already cost him over $100 million in legal fees. Selling his shares could provide a significant financial boost, helping him cover these mounting expenses. However, this move could also have political ramifications, especially as he continues his bid for the Republican nomination in the 2024 presidential race.

Trump Media’s success is closely tied to Trump’s political fortunes. The company’s stock has shown volatility in response to developments in the presidential race, with Trump’s chances of winning having a direct impact on the stock’s value. If Trump sells his stake, it could be interpreted as a lack of confidence in his own political future, potentially undermining both his campaign and the company’s prospects.

Truth Social, the flagship product of TMTG, has faced challenges in generating traffic and advertising revenue, especially compared to established social media giants like X (formerly Twitter) and Facebook. Despite this, the company’s valuation has remained high, fueled by investor speculation on Trump’s political future. If Trump remains in the race and manages to secure the presidency, the value of his shares could increase. Conversely, any missteps on the campaign trail could have the opposite effect, further destabilizing the stock.

As the lockup period comes to an end, Trump faces a critical decision that could shape the future of both his personal finances and Truth Social. Whether he chooses to hold onto his shares or cash out, the outcome will likely have significant consequences for the company, its investors, and Trump’s political aspirations.

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Arizona man accused of social media threats to Trump is arrested

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Cochise County, AZ — Law enforcement officials in Arizona have apprehended Ronald Lee Syvrud, a 66-year-old resident of Cochise County, after a manhunt was launched following alleged death threats he made against former President Donald Trump. The threats reportedly surfaced in social media posts over the past two weeks, as Trump visited the US-Mexico border in Cochise County on Thursday.

Syvrud, who hails from Benson, Arizona, located about 50 miles southeast of Tucson, was captured by the Cochise County Sheriff’s Office on Thursday afternoon. The Sheriff’s Office confirmed his arrest, stating, “This subject has been taken into custody without incident.”

In addition to the alleged threats against Trump, Syvrud is wanted for multiple offences, including failure to register as a sex offender. He also faces several warrants in both Wisconsin and Arizona, including charges for driving under the influence and a felony hit-and-run.

The timing of the arrest coincided with Trump’s visit to Cochise County, where he toured the US-Mexico border. During his visit, Trump addressed the ongoing border issues and criticized his political rival, Democratic presidential nominee Kamala Harris, for what he described as lax immigration policies. When asked by reporters about the ongoing manhunt for Syvrud, Trump responded, “No, I have not heard that, but I am not that surprised and the reason is because I want to do things that are very bad for the bad guys.”

This incident marks the latest in a series of threats against political figures during the current election cycle. Just earlier this month, a 66-year-old Virginia man was arrested on suspicion of making death threats against Vice President Kamala Harris and other public officials.

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