Protection and monetization of digital IP has long been one of the most promising areas for Web3 disruption, offering to better protect IP while returning more value to creators. Development to date has focused on leveraging the capabilities of NFTs to introduce digital scarcity while using smart contracts to better enforce the distribution of royalties. Nevertheless, it’s fair to say that no solution has yet proven compelling enough to attract significant adoption from the established creator economy, which was reported by Goldman Sachs GS
in 2023 to be worth around $250 billion.
The bear market of the last two years has undoubtedly played a part, with Crunchbase stating that funding for Web3 projects “cratered” by 74% year over year in 2023, making it more difficult for projects to advance their roadmaps.
However, over the same period, a new threat to the creator economy has emerged: The growing prevalence of AI-based tools. With a new bull market now underway, has the moment arrived for Web3 creator tools?
A Sea Change For Creators
AI is a double-edged sword that has the potential to both make and break the burgeoning creator economy. Generative AI paves the way for a new wave of creators and modes of creation; however, the human ramifications could be significant. Traditional creators, including the New York Times NYT
, are already mounting lawsuits over the unfair use of their work to train algorithms. Plus, there’s the impending risk that human creativity could get drowned out by a wave of AI-generated content.
There’s also the question of monetization. Each successive wave of digitalization tends to strip value from creators, leading to concerns that the rise of AI will further erode the ability of creatives to monetize their work.
While many are still debating the scale of the AI threat, creators are seeking any solution to better protect their work and future earning opportunities, while regulators and policy hawks are keen to see more transparency in AI-generated content. The fact that this is an election year in dozens of countries where AI-based content is already playing a headline role also adds a political and democratic imperative to the equation.
Reigniting The Web3 Creator Fire
The new bull market in crypto is now giving fresh impetus to projects and investors who understand the opportunity for Web3-based creator tools but have been waiting for the right time to move into the market. Korea’s largest VC firm, Hashed, recently put the creator economy and protection of intellectual property at the top of its 2024 call for startups, and the theme will be central to this year’s Korean Blockchain Week (KBW). The flagship KBW: Impact conference event is organized by FACTBLOCK and co-hosted by Hashed.
!function(n) if(!window.cnxps) window.cnxps=,window.cnxps.cmd=[]; var t=n.createElement(‘iframe’); t.display=’none’,t.onload=function() var n=t.contentWindow.document,c=n.createElement(‘script’); c.src=’//cd.connatix.com/connatix.playspace.js’,c.setAttribute(‘defer’,’1′),c.setAttribute(‘type’,’text/javascript’),n.body.appendChild(c) ,n.head.appendChild(t) (document);
(function() function createUniqueId() return ‘xxxxxxxx-xxxx-4xxx-yxxx-xxxxxxxxxxxx’.replace(/[xy]/g, function(c) var r = Math.random() * 16 ); const randId = createUniqueId(); document.getElementsByClassName(‘fbs-cnx’)[0].setAttribute(‘id’, randId); document.getElementById(randId).removeAttribute(‘class’); (new Image()).src = ‘https://capi.connatix.com/tr/si?token=206af0af-26b4-4bf2-9503-bed717f112a4’; cnxps.cmd.push(function () cnxps( playerId: ‘206af0af-26b4-4bf2-9503-bed717f112a4’).render(randId); ); )();
I reached out to Simon Kim, CEO and Managing Partner at Hashed, who shared, “We foresee that integrating content into Web3-based creator applications will enhance user retention and drive sustainable growth, fundamentally transforming the overall user experience. The progression of AI technology will be a catalyst in accelerating this trend, further bridging the gap between innovative content creation and blockchain technology. Blockchain is a pivotal force in redefining the landscape of content creation, offering novel pathways for IP management and monetization.”
Even AI Creators Need A Hand
Along with names such as a16z and Paris Hilton’s VC fund, Hashed also participated in last year’s $54 million round for Story Protocol, one of the standout successes in an otherwise flat funding year. Story Protocol is a “programmable IP layer” that aims to simplify the enforcement of rights, allow creative remixing, and streamline the monetization process for both original and subsequent creations while minimizing the operational barriers that often hinder the creative industry.
Perhaps somewhat paradoxically, the project recently made headlines thanks to a partnership that will allow user-generated AI models created on Ritual to be recorded and accredited to their creators with each use.
However, competition to capture the Web3 opportunity for the creator economy is rapidly heating up across the space.
In December, Web3 gaming giant Animoca Brands confirmed the company’s commitment to supporting the creator economy and advancing Web3 over the coming year. Although primarily known for its game portfolio, Animoca also operates an ed-tech platform that enables co-publishing rights for educational content, allowing creators to distribute monetized content directly to students. The CEO highlighted the lack of control and monetization opportunities for creators in the Web2 space.
From Piracy To IP Protection
Many might remember Limewire, perhaps best known as the scourge of noughties musicians. In 2007, the Electronic Frontier Foundation estimated that it was on one in three computers to obtain pirated MP3 files. However, the project recently launched a Web3 creator studio on Polygon MATIC
, initially focused on imagery but with plans to expand to music and audio files.
Users can access a range of AI tools to manipulate files or create new works. All creations are minted as an NFT NFT
on the Polygon blockchain, while royalties are paid out automatically based on the use or sale of the content. Ultimately, Limewire could go from being a facilitator of pirated music to a monetization tool for musicians: Quite the redemption arc, particularly so in this new era when the Web2 streaming model has evolved to hurt musicians’ revenues.
However, some are taking the royalty payments a layer deeper to mitigate future protocol risk. Projects including Enjin and Rarible have embedded royalty payment functionality into the blockchain programming itself, meaning that its application-agnostic and royalty payments should continue uninterrupted for as long as the blockchain is in operation.
As these developments are still in their infancy, it will be intriguing to see how they are received by a creator economy that’s grappling with the full impact of AI tools. However, the combined factors of a new bull market, AI’s opportunities and challenges, and the chance to better monetize and protect IP amid declining revenues on Web2 platforms mean that the timing for Web3 creator tools to make a strategic market entry could not be better.
OTTAWA – The parliamentary budget officer says the federal government likely failed to keep its deficit below its promised $40 billion cap in the last fiscal year.
However the PBO also projects in its latest economic and fiscal outlook today that weak economic growth this year will begin to rebound in 2025.
The budget watchdog estimates in its report that the federal government posted a $46.8 billion deficit for the 2023-24 fiscal year.
Finance Minister Chrystia Freeland pledged a year ago to keep the deficit capped at $40 billion and in her spring budget said the deficit for 2023-24 stayed in line with that promise.
The final tally of the last year’s deficit will be confirmed when the government publishes its annual public accounts report this fall.
The PBO says economic growth will remain tepid this year but will rebound in 2025 as the Bank of Canada’s interest rate cuts stimulate spending and business investment.
This report by The Canadian Press was first published Oct. 17, 2024.
OTTAWA – Statistics Canada says the level of food insecurity increased in 2022 as inflation hit peak levels.
In a report using data from the Canadian community health survey, the agency says 15.6 per cent of households experienced some level of food insecurity in 2022 after being relatively stable from 2017 to 2021.
The reading was up from 9.6 per cent in 2017 and 11.6 per cent in 2018.
Statistics Canada says the prevalence of household food insecurity was slightly lower and stable during the pandemic years as it fell to 8.5 per cent in the fall of 2020 and 9.1 per cent in 2021.
In addition to an increase in the prevalence of food insecurity in 2022, the agency says there was an increase in the severity as more households reported moderate or severe food insecurity.
It also noted an increase in the number of Canadians living in moderately or severely food insecure households was also seen in the Canadian income survey data collected in the first half of 2023.
This report by The Canadian Press was first published Oct 16, 2024.
OTTAWA – Statistics Canada says manufacturing sales in August fell to their lowest level since January 2022 as sales in the primary metal and petroleum and coal product subsectors fell.
The agency says manufacturing sales fell 1.3 per cent to $69.4 billion in August, after rising 1.1 per cent in July.
The drop came as sales in the primary metal subsector dropped 6.4 per cent to $5.3 billion in August, on lower prices and lower volumes.
Sales in the petroleum and coal product subsector fell 3.7 per cent to $7.8 billion in August on lower prices.
Meanwhile, sales of aerospace products and parts rose 7.3 per cent to $2.7 billion in August and wood product sales increased 3.8 per cent to $3.1 billion.
Overall manufacturing sales in constant dollars fell 0.8 per cent in August.
This report by The Canadian Press was first published Oct. 16, 2024.
