Rogers fined $15M over ‘Infinite’ unlimited plan ads

The Competition Tribunal has ordered Rogers Communications to pay a $15-million penalty over how it marketed its “Infinite” wireless plans as offering unlimited data, the Competition Bureau said this week.

The Tribunal also ordered Rogers to publish a corrective notice and to pay the bureau’s legal costs. The full reasons for the decision are expected within 10 business days, according to MobileSyrup.

“The Bureau alleged that Rogers engaged in deceptive marketing by advertising its Infinite wireless plans as offering unlimited data despite a significant reduction in speed after using a set amount,” Jeanne Pratt, the interim commissioner of competition, said in a statement.

Pratt said Canadians rely on accurate and truthful information when choosing essential services such as wireless plans, and that misleading advertising can erode confidence in the marketplace and disadvantage businesses that compete fairly.

The bureau first sued the company in December 2024, after an investigation that began in 2023, arguing that the plans were throttled after a certain amount of use. Rogers pushed back in February 2025, and the bureau later doubled down on its claims.

The bureau had sought either a $15-million penalty with customer refunds or a $135-million penalty without refunds, MobileSyrup reported. The Tribunal’s order, as described so far, sets the $15-million figure and does not mention refunds to customers.

Rogers said it stands behind its advertising and is considering next steps. “We introduced unlimited data plans in 2019 to deliver great value to our customers,” the company said in a statement. “These plans are commonplace in the industry and reflected a significant and positive development for consumers and small businesses.”

It is not yet clear what the ruling will mean for the wider industry. Bell, Telus and smaller carriers such as Freedom Mobile also sell unlimited plans that slow speeds after a set amount of data, MobileSyrup noted.

The decision lands as Ottawa pushes on wireless competition. The federal government recently released an 18-point telecom competition roadmap, and Rogers has faced customer anger over a 1.6-per-cent fee on credit card bill payments.

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Sources: Competition Bureau statement; MobileSyrup.