Brand offers three tiers of false lashes: Minimal, Classic and Full Volume.
Finding the perfect pair of false eyelashes can be tricky.
First, there’s sorting through all the different types — strip, single, demi — then there’s deciding on the volume of the lashes. Finally, there’s the finicky question of fit. While you can trim strip lashes to better suit your unique eye shape, trying to wrangle a pair of lashes that’s too big for your lids is basically an impossible task better left to the pros.
Toronto-based brand Lithe Lashes is aiming to ease the false-lash finding struggle by offering three tiers of lashes — Minimal, Classic and Full Volume — as well as a variety of accoutrements for easy application, lash curling, etc.
We caught up with Linda Secondi, the brand’s founder and creative director, to learn more.
Q. For those who aren’t familiar, what is Lithe Lashes?
A. Lithe Lashes is a new brand of Everyday Lashes, a collection of custom-designed strip lashes that are natural-looking, comfortable to wear, cruelty-free, vegan, and environmentally conscious.
Q. What makes it unique?
A. In many lash collections, the emphasis is placed on creating perfect, consistent and symmetrical lashes, but the way natural lashes grow is quite the opposite — and Lithe drew inspiration from this, by creating a collection of Everyday Lashes inspired by our natural lashes. At Lithe, we also value the importance of environmental sustainability, thus each pair of lashes is packaged in Lithe’s fully recyclable packaging made from FSC-certified paper and uniquely designed around stowing trays — created to perfectly preserve both the curl of both the band and lash hairs themselves.
Q. Who is your target customer?
A. Our modern woman/man isn’t defined by age and can’t easily be categorized. He/She has an eye for style and an interest in beauty, but it needs to fit with their busy lifestyle without adding any extra fuss or feeling too trendy. They’re looking for products that enhance their natural beauty and work with their simplified routine, all while aligning with their cruelty-free, conscious lifestyle.
Q. Where are the lashes designed/made?
A. While manufactured overseas, all our lash designs are developed here in Canada.
Q. Applying false lashes can be tricky. Any tips to get it right?
A. The best trick in the book when applying brand new lashes: Try bending your lashes back and forth in a U shape, several times. This creates more flexibility and curve in your lash band, allowing them to form to the shape of your eyes a little easier.
Q. What is the price range of Lithe Lashes?
A. Our core collection currently retails for $30.
Q. And where can people check them out?
A. We are currently looking to partner with other environmentally conscious ecommerce stores, currently, we are exclusive only on our website, lithelashes.com.
Q. Lastly, what’s next?
A. Lithe is excited to announce the launch of Lash Bond, a latex-free and waterproof adhesive designed to dry clear and odourless. In addition, Lithe is also launching a line of ergonomically designed pro eyelash tools: Lithe Lash Curler, Lithe Mini Lash Curler, and, the highly anticipated, Lithe Lash Applicator. All available in a minimal, sleek matte black finish.
iPhone 12 battery test shows 2-hour hit when using 5G – 9to5Mac
An iPhone 12 battery test shows that the new models take a huge hit to their battery-life when using 5G data.
The standard model iPhone 12 lost almost exactly two hours of battery-life when using 5G compared to 4G, and things were even worse with the iPhone 12 Pro …
Tom’s Guide put the two new models through its standard battery-life test.
Here’s how the Tom’s Guide battery test works. It surfs the web continuously at 150 nits of screen brightness, launching a new site every 30 seconds until the battery drains.
But this time, it added in an additional element.
For the iPhone 12 and iPhone 12 Pro, we ran this test over 5G and 4G, and the difference was pretty dramatic.
The iPhone 12 managed 10h 23m on 4G, but that fell to 8h 25m on 5G – a drop of 1h 58m.
The iPhone 12 Pro dropped even further, from 11h 24m to 9h 6m – a fall of 2h 18m.
The site also compared to Android 5G smartphones, and the comparisons mostly weren’t good.
Samsung’s Galaxy phones generally last longer on a charge over 5G, though they lose a lot of juice when their screens are set to the faster 120Hz refresh rate. For example, the Samsung Galaxy S20 lasted 9:31 on 5G but that dipped down to 8:04 at 120Hz.
The Samsung Galaxy S20 Plus lasted 10:31 over 5G, which is nearly 1.5 hours longer than the iPhone 12 Pro. The runtime of Samsung’s phone dropped to 8:55 at 120Hz, which is slightly worse than the iPhone 12 Pro over 5G.
The OnePlus 8T is another Android phone that outlasts the iPhone 12 and iPhone 12 Pro. It turned in a runtime of 10:49 at 60Hz and 9:58 on 120Hz, both over 5G.
Google’s Pixel 5 was nearly an hour better than the iPhone 12 at 9:56; it dropped to 9:29 with the screen set to a faster 90Hz refresh rate. Both of those times are well ahead of the iPhone 12’s 8:25 result over 5G.
Apple is clearly aware of the issue, as it added an iOS feature to intelligently switch between the slower and faster data speeds.
Apple said it optimized iOS to take advantage of 5G speeds whilst maintaining power efficiency. The iPhone 12 includes a Smart Data mode that switches between 4G and 5G data speeds intelligently. In ideal conditions, Apple says customers will see 3.5Gbps download speeds.
However, Tom’s Guide says that you may still need to switch manually.
When you’re not surfing the web, the iPhone 12’s Smart Data mode can automatically switch to 4G to help save battery life. But this only kicks in during certain scenarios, such as when you’re streaming music with the screen turned off.
Overall, the iPhone 12 and iPhone 12 Pro battery life is a bummer over 5G, at least when surfing the web. So you may want to manually switch to 4G in some cases to save extra juice.
The site does acknowledge that the iPhone 12 battery test is a relatively demanding one, so you may fare better, but it still provides a good basis for comparison between 4G and 5G, and against competitor models.
Early reviews of the iPhone 12 mostly reported that 5G support is not the headline news with the new models: the new design and camera upgrades are the bigger draw.
FTC: We use income earning auto affiliate links. More.
iPhone 12 Pro Max confirmed to pack 3,687 mAh battery – comments – GSMArena.com
Anonymous, 1 hour agoThat’s because there are people who use a high refresh rate but they aren’t even gam… moreLol that is why there is something called “Adaptive Refresh Rate”. You don’t have to be a gamer to experience it
JDK, 11 minutes agoYou made the point yourself.
We know you have never tasted the “IOS pizza” becaus… moreDidn’t you admit in the other thread that you used iOS long time back?
How can you pass a judgement on something you have never experienced recently?
- 11 minutes ago
We know you have never tasted the “IOS pizza” because you trash it 24/7.
So go taste some “IOS pizza” yourself before you trash it.
Oh you know what, a troll like you would never even BOTHER to try IOS. Well, ok.
Keep living your life in the “android superiority matrix”.
- 33 minutes ago
Though going to be an excellent phone, it’s the battery again that dissapoints. Tom’s Guide already revealed that iPhone 12 has shorter battery life than iPhone 11 despite on 4G network.
blablameh, 55 minutes agohigh refresh rate is not only good for gaming, its also really great for scrolling the text, i… moreIt’s pointless trying to explain someone how good pizza tastes as they have never eaten it. They’ll only appreciate it when they get it on their iphones.
IOS is no different from a prison where prison guard decides what inmates get to eat while Android is like a buffet where one can pick and choose.
No wonder 80% people want nothing to do with iOS.
So glad to be part of the premium ecosystem of Android where one doesn’t have to beg for latest tech like High refresh rate screen.
Anonymous, 1 hour agoMax Pro has good battery life because it still only has a 60hz refresh rate display, not becau… moreEven Budget Androids have 90hz-120hz these days and have better endurance rating that 60hz iPhone.
As usual, Apple behind the competition.
- 46 minutes ago
BigDisplay, 48 minutes agoHoly cow cake… Serious… A toy battery for 5g and a big display 😳 what are they thinking ab… morelmao you are exactly the type of comment I expected when entering the comment section
Holy cow cake… Serious… A toy battery for 5g and a big display 😳 what are they thinking about… Maybe they don’t think, only for the money 👎🏻👎🏻👎🏻
- 55 minutes ago
Anonymous, 1 hour agoThat’s because there are people who use a high refresh rate but they aren’t even gam… morehigh refresh rate is not only good for gaming, its also really great for scrolling the text, i.e. web browsing. once you get used to the fluent text / web page scrolling there is no going back. with 60Hz screen my eyes literally bleed, 90Hz was better but still not that comfortable. for me 120Hz is minimum for comfortable reading.
- 56 minutes ago
Leave me alone guys with this your iPhone thing
I phone this, iPhone that, I’m full of you now! !!!!!
Anonymous, 1 hour agoThat’s because there are people who use a high refresh rate but they aren’t even gam… moreYeah, but look how smooth it is “proceeds to diddle the app drawer up and down”. I need and want 144Hz display for gaming, but I feel like my iPhone XR display is great for what I need it. Despite being “only” 60Hz IPS LCD…
- 1 hour ago
Strawhat, 1 hour agoIt makes 11 series a better deal with a cheaper and bigger battery. Just ignore 5GI can do without 5G, and if I gain some battery in the process, by having an 11 instead, I’ll be very happy to do so
Research said, Li-ion battery will lose most of its quality at about 3 years of usage, whatever the brand is.
Heavy gaming, charge 3 times a day, overheat will shorten the battery life.
- 1 hour ago
- 1 hour ago
That’s because there are people who use a high refresh rate but they aren’t even gamers… Wtf
- 1 hour ago
Anonymous, 2 hours agoIncredible how power efficient iPhones always been. With this size battery they will still be … moreMax Pro has good battery life because it still only has a 60hz refresh rate display, not because iPhones are more efficient.
Anonymous, 2 hours agosmaller battery lasts lesser, causing to charge more often, so degrades faster, having the use… moreIt makes 11 series a better deal with a cheaper and bigger battery. Just ignore 5G
- 1 hour ago
Anonymous, 2 hours agoIncredible how power efficient iPhones always been. With this size battery they will still be … morevery efficient half day last 2000$ iphone my phone last 3 daya for 500$ aoon must repleace battery ahhaha
iPhone 12 Pro Max confirmed to pack 3,687 mAh battery – GSMArena.com news – GSMArena.com
After we got confirmation on the iPhone 12 series’ modest performance gains and RAM capacity via Geekbench and AnTuTu we now have the iPhone 12 Pro Max’s battery size thanks to a listing on China’s TENAA agency.
The largest iPhone to date has a cell with rated capacity of 3,687 mAh which is 282 mAh less than last year’s iPhone 11 Pro Max which boasted a 3,969mAh cell. It’s also listed with 6GB RAM just like we saw on both the Geekebench and AnTuTu listings.
The battery capacities for the rest of the new iPhones were also revealed through official listings on Vodafone Netherlands. The 12 and 12 Pro come with 2,815 mAh cells while the 12 mini packs the smallest battery at 2,227 mAh.
Despite the smaller figures Apple is claiming similar battery life to last year’s iPhones, but despite the power efficiency gains from the new 5nm A14 chipset, early reviews say the 12 and 12 Pro can’t last as long as last year’s iPhone 11 Pro. The 12 mini and 12 Pro Max are yet to make their ways to reviewers’ hands.
iPhone 12 battery test shows 2-hour hit when using 5G – 9to5Mac
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