| TORONTO, ON –– Canadian business strategist Khalid Hasan and renowned American marketing professor Philip Kotler release “The New Sustainability Edge: Redefining Business from Startups to Industry Leaders” through Toronto-based publisher Sutherland House Experts. Pre-orders are available now.
The book tackles a critical business question: Is corporate sustainability genuine transformation or sophisticated greenwashing?
“It’s no longer optional to shape the world we live in,” they argue, presenting a research-backed framework for converting profit-driven enterprises into purpose-led organizations that deliver measurable impact alongside financial returns.
Key Features of “The New Sustainability Edge”:
- Expert contributors spanning academia and industry leadership worldwide
- Cross-industry case studies from branding to tourism to AI to social enterprise
- Practical implementation roadmap for entrepreneurs and established corporations
- Research-driven insights on aligning profitability with planetary and social impact
As both author and editor of this project, the collaboration brings together Hasan’s sustainability expertise with Kotler’s four-decade global legacy in marketing strategy. Kotler, professor emeritus at Northwestern University’s Kellogg School and author of the world’s most widely-used marketing textbook, “The New Sustainability Edge: Redefining Business from Startups to Industry Leaders” is his latest work with the Canadian researcher and seasoned business executive, Khalid Hasan.
“Success isn’t just survival anymore—it’s leading with purpose,” says Hasan, CEO of ResInt Canada and former 20-year Nielsen executive who has worked with Coca-Cola, PepsiCo, Unilever, and Novartis.
The book targets the growing market of purpose-driven businesses, with research showing 72% of global consumers willing to pay more for sustainable products (Nielsen, 2024).
About the Authors:
Khalid Hasan holds a PhD and MBA, studied strategy at Harvard Business School, and teaches at business schools across Canada and South Asia. He leads ResInt Canada, an international research organization.
Philip Kotler is professor emeritus of marketing at Northwestern University’s Kellogg School of Management and author of over 100 books translated into 25+ languages.
Advance Praise for “The New Sustainability Edge”
“This is a great book on sustainable business, featuring cases from Asia, Australia, and North America. Written by experts, each chapter and case involves quintessential problems and opportunities in sustainable marketing. All are up-to-date and together present an excellent set of teaching and learning material. They also present a great way to familiarize readers with Asian, Australian and North American culture and the interplay of global cultures in a global age.”
– Professor Russell Belk PhD, Distinguished Research Professor, Schulich School of Business, York University, Canada
“Combining proven strategic marketing concepts and tools with cases from many countries, this book will inspire students to apply marketing to sustain benefits for customers, their colleagues and their organizations. Its lessons will propel future marketing leaders for success.”
– Professor Linden R. Brown PhD, Marketing Professor at INSEAD (France), Cranfield Management School (UK) and UTS (Australia), Chairman of MarketCulture Strategies
More about Khalid Hasan and Philip Kotler
Philip Kotler is widely regarded as the ‘Father of Modern Marketing.’ Kotler is an acclaimed author of over 100 books, consultant and professor emeritus at the Kellogg School of Management, Northwestern University. His groundbreaking work has shaped contemporary marketing practices, introducing concepts like the marketing mix, social marketing, and societal marketing. Kotler is the developer of concepts “prosumers,” “atmospherics,” and “social marketing.” The marketing guru’s expertise has influenced businesses and educators worldwide. Together, Hasan and Kotler have brought to the table a game plan that gives us a path to shaping the world we live in.
Khalid Hasan is the CEO of ResInt Canada, an international research organization. Hasan is an accomplished marketer specializing in sustainability and global business strategy, market research and marketing communication, with more than 35 years of experience. He holds a specialization in Strategy at Harvard Business School and holds a PhD and an MBA, as well as research diplomas from various universities and institutions in Asia, the US and Canada. Hasan also teaches Marketing and Human Resource Management at different business schools and universities across Canada and South Asia. Hasan spent 20 years working at market research company, Nielsen. His commercial clients have included Coke, Pepsi, Unilever, and Novartis. He has co-authored several books on marketing management, collaborating with marketing Guru Professor Philip Kotler.
Pre-order: Available for pre-orders now at:
(Sutherland House Experts) https://sutherlandhousebooks.com/product/the-new-sustainability-edge/
(Amazon) https://www.amazon.ca/New-Sustainability-Edge-Redefining-Business/dp/1069039683/
Publication Date: September 9, 2025
Publisher: Sutherland House Experts
Media Contact:
Sasha Stoltz | 416.579.4804 [email protected] www.sashastoltzpublicity.com |
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