Sponsor the Health Desk
Canada News Media runs a dedicated Health Desk, two original articles a day, every day, reported under a named byline (Maya Bennett) and sourced from Health Canada, the Public Health Agency of Canada, and provincial public health authorities. Coverage ranges from timely safety recalls and seasonal guidance to explainers on how public health decisions actually get made. It is written to be genuinely useful and shareable, the kind of article people forward to a parent, not filler built to hit a word count.
If your organization serves Canadians around health, a pharmacy chain, a health insurer or benefits provider, a telehealth company, a clinic network, or a consumer wellness brand, sponsoring the Health Desk puts your name next to reporting people actually read and trust.
Why sponsor the Health Desk
We are a small, growing outlet and we say so plainly (see our honest traffic numbers on the main Advertise page). What we offer here is not mass reach, it is association with a specific, well-sourced, twice-daily health beat that readers can verify against the official sources it cites. That kind of trust is harder to buy than an impression count, and it compounds every day the Health Desk keeps publishing.
What sponsorship includes
Health Desk Supporter, $249 CAD per month
- A standing “Health Desk coverage supported by [Sponsor]” attribution line on every Health Desk article, two placements a day
- Your logo on the Health News category archive page
- A one-line description and link to your site in the attribution
Health Desk Partner, $600 CAD per month, sector-exclusive
Everything in Supporter, plus:
- Exclusivity within your sector, one pharmacy sponsor, one insurer sponsor, one telehealth sponsor at a time, so you are never sharing the placement with a direct competitor
- A dedicated banner ad slot on Health Desk articles and the Health News category page
- A quarterly “Ask the Health Desk” reader question roundup, editorially written and fact-checked by Maya Bennett, with your sponsorship credited, not your copy
- A monthly reporting note on Health Desk publishing volume and the topics covered
What sponsorship does not include
This is the part we want to be completely upfront about. Sponsorship buys attribution and placement, never editorial influence. Specifically:
- Sponsors do not choose, approve, or preview Health Desk story topics before publication
- Sponsors cannot direct coverage toward their own products, services, or competitors
- Every Health Desk article is sourced from Health Canada, the Public Health Agency of Canada, or provincial public health authorities, the same standard whether a sponsor is attached or not
- Maya Bennett is a journalist, not a medical professional, and the Health Desk does not carry paid product endorsements, health claims, or anything that could read as an advertisement disguised as an article
If you are looking to influence health content or place a promotional article as if it were independent reporting, we are not the right fit, and we will say so rather than take the money.
Who this is for
Canadian pharmacies and pharmacy chains, health insurers and benefits providers, telehealth and virtual care companies, clinic networks, and consumer wellness brands that want their name associated with credible, independently reported Canadian health journalism.
Get in touch
Tell us about your organization and we will tell you honestly whether the Health Desk is the right fit.
Email: [email protected]
Phone: +1 (587) 794-2598