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Here's How to Make Stunning Social Media Videos (Without Being a Tech Wiz) – Entrepreneur

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Video content is king, but you don’t have to be a technology expert to create it.

January
8, 2020

5 min read

Opinions expressed by Entrepreneur contributors are their own.


Unsurprisingly, video content has quickly become an essential part of social media branding. According to research from Renderforest, video content on social media generates 1,200 percent more shares than text and images, and 90 percent of viewers state that a video helps them determine whether they will buy a product. But if you have a small marketing team or lack professional equipment or know-how, the idea of creating a stunning social media video can seem impossible.

However, this doesn’t have to be the case. In reality, even those without any tech-savvy can create engaging, well-crafted video content that drives social media engagement. You just need the right process — and the right tools. Here are some guidelines for making it happen.

Related: 5 Ways Social Media Video Will Benefit Your B2B Business in 2020

Leverage existing content.

For many who are new to creating video content, even the idea of coming up with topic ideas can seem intimidating. The good news is if you’ve been doing your due diligence in other areas, you already have a great source of video content ideas: your old blog posts.

Look at your most popular or most shared posts to get a better idea of which topics most resonated with your audience. Typing your blog URL into a site like BuzzSumo is an easy way to determine which entries generated the most engagement. Once you know what’s performed best in the past, you can start repurposing what you’ve already written to formulate your video script.

In a blog post for Social Media Examiner, Serena Ryan recommends creating videos that target different portions of the marketing funnel: brand awareness, building relationships and making the sales pitch. “Your videos might not use all of the content from your blog post,” she writes. “Your main goal is to deliver the material most relevant to each part of your funnel. Choose the best content to create a one- or two-minute video with the information your funnel requires. To pack the most value into each video, cut introductions and instead display text or titles in the lower third. What’s important is to get your message across clearly and succinctly.”

Set things up for quality recording.

You can certainly film social videos using only your smartphone, but to get good results, you still need to set yourself up with the right equipment. For example, a sturdy tripod will stabilize your smartphone to avoid shaky, handheld camera-esque footage. The right lighting will drastically improve image quality and make it easier to edit your video later on. Soft, natural light is best. Try to avoid harsh shadows or bright sunlight. If you’ll be speaking in front of the camera, arrange the lighting so that your face is evenly lit.

The right location can make all the difference. After all, if you’re filming a product video, you don’t want a busy background to distract from the product itself. If you’ll be speaking in front of the camera rather than dubbing in a voiceover, you’ll need to film in a quiet area free of excessive background noise. Speak directly into a microphone, and focus on your enunciation so that your voice is easy to understand.

Take advantage of user-friendly editing apps for polish.

Once filming is complete, you’ll need to edit your video to give it a quality look. Fortunately, editing is no longer limited to film experts. One tool that I’ve found to be particularly helpful is VideoBoost, a free app in the BoostApps suite that offers easy-to-use templates and animations that can integrate with your business’s logo, as well as trimming and formatting for various social platforms and helpful editing filters. You can add your own video and text or use stock footage and pre-written copy.

You should also be mindful of how different social media platforms can influence your video formatting. For example, Instagram videos have a maximum length of 60 seconds, and most users prefer a square 1:1 aspect ratio that matches the style of photos found in their feed. With Facebook, on the other hand, you can post videos as long as 120 minutes (not that that’s recommended). Landscape video in a 16:9 ratio is preferred. Don’t let the wrong formatting throw off your marketing efforts.

Related: What All High-Performing Social Media Videos Have in Common

Creating engaging video content that you can share on your social platforms doesn’t require that you purchase expensive film equipment or hire a video-editing tool. By following these practices and taking advantage of the resources that are readily available to you, you can create great, dynamic content without breaking your marketing budget.

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Netflix’s ‘Squid Game’ estimated to be worth about $900 million – Bloomberg News

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Squid Game,” Netflix Inc’s biggest original series launch, is estimated to be worth almost $900 million for the streaming giant, Bloomberg News reported late on Saturday, citing figures from an internal Netflix document.

The nine-episode thriller, in which cash-strapped contestants play childhood games with deadly consequences in a bid to win 45.6 billion won ($38.58 million), became an international hit after it launched last month.

In comparison to its estimated net worth, the show cost just $21.4 million to produce, Bloomberg said.

According to the report https://bloom.bg/3lNzxGY, about 132 million had watched at least two minutes of the show in its first 23 days, easily breaking the record set by U.K. costume drama “Bridgerton,” which was streamed by 82 million accounts in its first 28 days.

Netflix had earlier announced the show had amassed 111 million fans, but Bloomberg said those figures were based on slightly older data.

Los Gatos, California-based Netflix estimated that 89% of people who started the show watched more than one episode, the news agency said, and 66% of the viewers finished watching the series in the first 23 days.

Netflix did not immediately respond to Reuters’ request to comment on the report. An attorney for the company told Bloomberg that it would be inappropriate for Bloomberg to disclose the confidential data contained in the documents that it had reviewed.

The series is also the first Korean drama to snatch the top spot on Netflix in the United States, and has even spurred interest among people in learning Korean.

In China, where Netflix is unavailable without a VPN, a Beijing bakery has introduced a Squid Game-themed confection-making challenge in its store.

The show has even drawn positive comments from Amazon Inc founder Jeff Bezos, with the billionaire calling the work “impressive and inspiring.” Amazon’s streaming service Prime Video competes with Netflix.

($1 = 1,182.0700 won)

 

(Reporting by Shubham Kalia in Bengaluru, Editing by Nick Zieminski)

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Russian actor and director making first movie in space return to Earth after 12-day mission

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A Russian actor and a film director making the first move film in space returned to Earth on Sunday after spending 12 days on the International Space Station (ISS).

The Soyuz MS-18  Space capsule carrying Russian ISS crew member Oleg Novitskiy, Yulia Peresild and Klim Shipenko landed in a remote area outside the western Kazakhstan at 07:35 a.m. (0435 GMT), the Russian space agency Roscosmos said.

The crew had dedocked from the ISS three hours earlier.

Russian State TV footage showed the reentry capsule descending under its parachute above the vast Kazakh steppe, followed by ground personnel assisting the smiling crew as they emerged from the capsule.

However, Peresild, who is best known for her role in the 2015 film “Battle for Sevastopol”, said she had been sorry to leave the ISS.

“I’m in a bit of a sad mood today,” the 37-year-old actor told Russian Channel One after the landing.

“That’s because it had seemed that 12 days was such a long period of time, but when it was all over, I didn’t want to bid farewell,” she said.

Last week 90-year-old U.S. actor William Shatner – Captain James Kirk of “Star Trek” fame – became the oldest person in space aboard a rocketship flown by billionaire Jeff Bezos’s company Blue Origin.

Peresild and Shipenko have been sent to Russian Star City, the home of Russia’s space programme on the outskirts of Moscow for their post-flight recovery which will take about a week, Roscosmos said.

 

(Reporting by Vladimir Soldatkin; Editing by Raissa Kasolowsky)

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'Don't squish them': Photos on social media show slimy, sticky salamanders in Labrador – CBC.ca

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It was late at night when Adam Reid took his dog out and found a little salamander on his front steps. The Happy Valley-Goose Bay man says he panicked, thinking it was an escaped pet, and took it inside. 

“I was like, ‘I cannot leave this poor little salamander here,'” Reid said. “It’s started getting cold in Labrador. Things get pretty chilly.”

Reid made a Facebook post and was surprised to learn that the critters are native to Labrador and even thrive there.

After confirming the salamander — who Reid had affectionately named Sal’ — was in fact going to be OK, he took it out and let it go in his garden. 

“We had our parting words and a few tears were shed by my puppy who didn’t want to let him go. But I put him back in the garden and he went on his way,” Reid said.

“Sal, if you’re out there, I hope you’re doing good, buddy.”

A post in the public ‘Concerning Happy Valley-Goose Bay’ Facebook Group sparked an online conversation where some people realized for the first time that there were salamanders native to Labrador. (Concerning Happy Valley-Goose Bay/Facebook)

Shylah Ernst said after Reid’s post, she too saw salamanders on two occasions outside her work at a local daycare. 

“We found four smaller salamanders inside of an old tire that had some water in the bottom of it,” Ernst said. 

Shylah Ernst found four salamanders and some larva in an old tire that had water in it. (Submitted by Shylah Ernst)

The little amphibians were paraded around the daycare to show the children, Ernst said. However, they were all released back to the wild a short time later. 

“Of course, they kept trying to pick him up. But we put him in a little container with some grass and sand,” Ernst said.

“They looked at him and they played with him in his little basket … they loved him.”

Salamanders more common than you’d think

Sean Boyle, a postdoctoral researcher at Memorial University, says people may not realize just how common the creatures are. He said they are an important part of the ecosystem but they are out of sight for almost the entire year. 

“If you think in terms of biomass — which is the total mass of all of the individuals of the species — the biomass of a salamander will greatly outweigh the biomass of moose. So say you have 100 moose, you’ll probably have tens of thousands of salamanders that weigh more than all of that combined,” Boyle said. 

There are two types of salamanders in Labrador — the two lined salamander and the blue-spotted salamander. The two-lined salamander is aquatic while the blue-spotted salamander lives mostly on land. 

The blue-spotted salamander mainly lives on land but travels to local ponds to mate and lay eggs. (Submitted by Sean Boyle)

“Amphibians in general are really good at surviving tough conditions,” Boyle said. “These two salamanders specifically, they kind of just bury themselves, either in the clear running water … or they’ll bury themselves in the leaf litter in the soil and avoid the frost line.”

If people see a salamander out and about, Boyle said, they don’t need to worry about spooking it ,but he said don’t pick it up and avoid it if possible. 

“If you do have to pick them up, just make sure there’s absolutely nothing on your hands. So that’s no no bug spray, no sunscreen, no moisturizer, anything like that, because it can be very toxic to them.”

Salamanders, like all amphibians, breathe through their skin and their skin can take in chemicals can hinder their ability to breathe, Boyle said. However, he said if people see salamanders, it’s most likely wild and not a pet. 

“For the most part, if people have pet salamanders, they’re not the species that we would have in Canada,” Boyle said. “And so the salamanders that you see in the wild would look different than ones that were escaped pets.”

A blue spotted salamander at Kouchibouguac National Park. Blue spotted salamanders can also be found in Labrador. (Parks Canada)

Ernst said she was surprised to read on social media that people didn’t know salamanders were in Labrador, but she said she did grow up seeing them out and about. If people do find them, she said please leave them be. 

“Don’t squish them. Put them back. Leave them alone. Let them grow. So some people are afraid of them and they’ll like ‘uh step on that,’ especially when they’re small, but that’s a sin. Leave them alone, let them grow. Let them make a home here.”

Read more from CBC Newfoundland and Labrador

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