More Rewards offers free credit monitoring after breach

More Rewards, the loyalty program for Save-On-Foods, is emailing members affected by its October data breach an offer of 24 months of free credit monitoring through TransUnion Canada, iPhone in Canada reported Tuesday.

The program, run by Pattison Food Group, says the messages are going to customers whose personal information was accessed in the incident. All affected members should receive the email by Friday, Nov. 6, according to an update on the More Rewards website.

The earlier breach notice said the accessed information included names and, where provided, addresses, phone numbers, email addresses and dates of birth. The company has said passwords, credit card data and transaction history were not accessed. More Rewards is the loyalty program for Save-On-Foods, Buy-Low Foods, PriceSmart Foods and Nesters Market stores in Western Canada, and the company has said it has more than 3.5 million members.

Each email carries a personal activation code for TransUnion’s myTrueIdentity service. Members must enrol at www.mytrueidentity.ca, the Canadian site, and redeem their code by Feb. 28, 2027. Codes are unique to each member and should be kept private.

The service includes access to a TransUnion Canada credit report and risk score, email alerts about key changes to the file, dark web monitoring and identity restoration support, with up to $1 million in expense reimbursement insurance after sign-up. Members who already use myTrueIdentity can apply the code to extend their subscription.

More Rewards says its emails come from addresses ending in @mail-morerewards.ca and @morerewards.ca. Members who have not seen one should check their spam or junk folders. TransUnion Canada’s enrolment help line is 1-833-517-2063.

More Rewards told iPhone in Canada it chose TransUnion alone because Canada’s two main credit reporting agencies provide similar services, so offering both would be redundant. Credit monitoring watches only one bureau’s file, however, and it does not stop scam calls or texts that use leaked contact details.

The company confirmed the breach publicly in mid-October, saying it shut down the affected server, started an investigation with a third-party cybersecurity expert and notified privacy regulators. It did not tell CTV News how many customers were affected. Other recent privacy cases we have covered include a federal probe of a Crime Stoppers breach and the privacy commissioner’s call to amend the lawful access bill.

If you find reporting like this useful, consider supporting Canada News Media, an independent Canadian newsroom with no corporate parent.

Sources: iPhone in Canada; CTV News.