AMSTERDAM, July 8 2022 | The year 2022 marks Sir Edmond’s definitive breakthrough in Europe. After starting new partnerships and winning over gin lovers in Italy, Slovenia, Croatia, Greece and Hungary, the Dutch gin brand is proud to announce a new collaboration with Slovakian liquor distributor Svet Nápojov.
Svet Nápojov (The World of Drinks) is one of Slovakia’s leading importers and distributors of exclusive spirits. Active since 1993, the company’s portfolio consists of carefully selected, high-quality brands. Its mission is to introduce the most interesting and exciting flavours from all over the world to the emerging on and off-trade in Slovakia.
Svet Nápojov’s presence in the domestic market is significant: they operate their own shops throughout the country, as well as the biggest e-commerce platform, svetnapojov.sk. Their ambition and professionalism haven’t gone unnoticed, because Svet Nápojov has been voted ‘best shop of the year’ by price comparison website Heureka six times in a row.
“We are really excited to have the delicious and fast growing brand Sir Edmond Gin on board,” says Jozef Maras, Portfolio Brand Manager of Svet Nápojov. “Their flavour profile with Bourbon vanilla at the heart of their liquid is so disruptive within the gin category, that we strongly believe we can make an impact within the competitive gin category. It is really something special, both the concept and the taste, and we can’t wait to bring Sir Edmond to the Slovakian gin lovers.”
Dominique Makatita, co-founder of Sir Edmond Gin, is equally eager and excited to kick off the Slovakian adventure. “Svet Nápojov are true industry professionals. They started in 1993 and are one of the leading distributors in the country. With their solid and enthusiastic team working on the brand, we are convinced Sir Edmond Gin is in good hands. As a distribution partner they tick all the boxes: from supplying the wholesale, on trade and off trade, to running the number one e-commerce platform in the country as well as their own shops. I’m excited about the fast route to market and about bringing our Bourbon vanilla deliciousness to the Slovakian consumers.”
Sir Edmond co-owner T-J van der Drift is happy to speed up the European growth of his brand by working with such a renowned partner. “I am honoured to say that we have entered into a great partnership with one of the biggest importers from Slovakia: Svet Nápojov. Sir Edmond Gin is definitely ready for this new adventure. Svet Nápojov imports high quality brands from all over the world and we think that Sir Edmond Gin is a good addition to their portfolio. We are excited to see all the opportunities Slovakia has to offer and we cannot wait to share our Bourbon vanilla infused gin with another beautiful part of Europe.”
Want to know more about Bourbon vanilla, Gin & Tonic, cocktails and the story behind Sir Edmond Gin? Visit [siredmondgin.com]siredmondgin.com.
