UK Broadcast Media Campaign Activities Promoting The BC Effect – Destination BC

Following Dr. Khan’s visit to BC back in May, DBC’s UK team, supported by broadcast media specialists, Markettiers, launched a UK campaign promoting BC and the BC Effect during World Wellbeing Week (June 27). This served as an opportunity to leverage interest from World Wellbeing Week in alignment with a campaign that showcases BC as a top destination for improving the physical and mental wellbeing of visitors (The BC Effect). The media campaign included both radio and TV with pre-recorded audio packages and live interviews. The results have been incredible, with a total reach of 11,014,097! Here is the breakdown of what we achieved with this campaign:

The live broadcast campaign secured:
• 3 television interviews and 15 radio interviews, including:
o talkRADIO
o London Live
o BBC Radio Solent
o BBC Radio Leeds
o BBC Radio London
• For a total reach of 2,779,000

Pre-recorded audio package secured:
• 285 stations reached
• 534 items of coverage
• Across 7 days
• With a total reach of: 8,235,097

Dr. Khan’s social media posts:
• In total he posted 67 times across Twitter and Instagram, engaging a massive: 2,550,559

Dr Khan social media results Instagram Twitter Total:
•Number of posts 31 36 67
•Number of likes 123,108 143,997 267105
•Number of comments / interactions 3445 3102 6547
•Number of vid views 718,090 1,556,700 2,274,790
•Number of shares 2117 2117
•Reach 5,270,000 7,351,200 12,621,200