It’s never too late to embrace all of the free social media marketing platforms that are at your disposal.
3 min read
Opinions expressed by Entrepreneur contributors are their own.
Starting a social media marketing plan can be intimidating. There’s Facebook, Instagram, Linkedin, Tik Tok, YouTube and so many more. You need to make posts, make ads, comment on other’s posts, interact with your audience, grow your audience and stay authentic the entire time. It can be slightly overwhelming at first. Marketing on social media is only going to continue to grow, so it’s important to keep some of the below tips in mind to expand your business and grow your brand.
Know your product and your customers
Do you know your product from your customer’s point of view? Answering some of these questions is a helpful way to determine your marketing strategy. By figuring out the personality of your ideal customer, you’ll be able to make posts that appeal to them.
What do you sell? Why do you sell it? What are you most known for? What is your brand?
In a bio-persona of your ideal customer, what would they be like? Can you create multiple personas and go through the process of buying your product as this customer?
Using these personas, what words, images, or videos would appeal the most to them?
Using these personas, what would attract them to your social media? What would turn them away from your social media?
Understand each social media platform
Whatever you post needs to be genuine and relevant to each social media platform. Is it a good piece of content for your current following? Is it a competition to get more followers and exposure? Is it a sponsored post to get traffic and conversions? How do your words and images relate to your end goal? Your words should be genuine, well-written, not too long (unless you’re a writer), and interesting. Relate to your audience. Tap into who they are and what they might want to hear.
Good pictures, great words
Correct formats for all videos
Related: 10 Laws of Social Media Marketing
Be genuine and relatable. Make it personal and ask questions
Engage and interact – comment on other people’s posts, reply to comments left on your posts
Get help if you need it
You don’t have to go this alone. It’s a lot. That’s why there are experts out there to help. Social media marketing agencies can help with anything from your social media posts, to hiring writers, graphic designers, and videographers to produce high-quality, brand-relevant content. Starting out with an agency helps get things off the ground. You’ve already got a business to run, you can hand over the reins to someone who can lead your marketing.
Media celebrates Justice Ruth Bader Ginsburg's life, legacy – Lethbridge News Now
“We never expected the film to generate the reaction that it did. Many people were unfamiliar with her pre-judicial career as a lawyer for the ACLU and how she played such an essential role in securing equal rights, particularly for women, which meant all Americans benefited,” she wrote. “The stories of her personal struggle to become an attorney makes her singular contributions to the law that much more poignant. And her enduring marriage to Martin Ginsburg touched and moved audiences of all genders and generations.”
This CNN Films documentary will be broadcast Sunday on CNN at 10 p.m. and 2 a.m. Eastern. The film is also available via CNN on demand with cable and satellite subscriptions beginning Sunday, and for streaming on CNNgo platforms, also beginning Sunday until Sept. 26.
The documentary is available for streaming on Hulu, Apple TV and for rent on Amazon Prime Video and in the iTunes store.
A NEW MAGAZINE COVER
Time magazine will feature Ginsburg on one of multiple special covers for an October double issue presenting the 2020 Time 100 list of the world’s most influential people. It will include a special tribute to the justice, who was featured on the list in 2015.
The issues will be available on newsstands in the U.S. beginning Sept. 25.
“ON THE BASIS OF SEX”
The 2018 biopic focusing on Ginsburg’s law school years and early legal career is available for purchase on Amazon Prime Video and in the iTunes store.
Felicity Jones, who portrayed the young law student and fighter for justice, told the AP in an email Saturday that Ginsburg was a beacon.
“Ruth Bader Ginsburg gave us hope, a public figure who stood for integrity and justice — a responsibility she did not wear lightly,” she wrote. “She will be missed not only as a beacon of light in these difficult times but for her razor sharp wit and extraordinary humanity. She taught us all so much. I will miss her deeply.”
Other distribution plans for the movie were pending Saturday.
KATE McKINNON AND “SATURDAY NIGHT LIVE”
McKinnon, who has played Ginsburg in a series of “Weekend Update” segments on the NBC show stretching back to 2015, appeared on Thursday’s online 2020 National Constitution Event honouring Ginsburg.
She praised the trailblazer in a statement Saturday.
“For so many of us, Justice Ginsburg was a real-life superhero: a beacon of hope, a warrior for justice, a robed crusader who saved the day time and again,” McKinnon said. “Playing her on SNL was a profound joy because I could always feel the overwhelming love and gratitude that the audience had for her. It was one of the great honours of my life to meet Justice Ginsburg, to shake her hand, and to thank her for her lifetime of service to this country.”
NEWS & TRIBUTES
Tributes and re-broadcasts are trending on streaming services and the apps of major networks, with more to come.
Plans for “CBS Sunday Morning,” beginning at 9 a.m. Eastern, include journalist Erin Moriarty looking back on the life and times of the justice. Rita Braver, who covered Ginsburg, will offer an appreciation. John Dickerson of “60 Minutes” will report on the political implications of her death and “60 Minutes” correspondent Bill Whitaker will have a tribute at the end of the Sunday night broadcast.
The network’s “CBS This Morning” with co-hosts Gayle King, Anthony Mason and Tony Dokoupil will dedicate much of Monday’s broadcast to remembering Ginsburg and also look at the fight for who will replace her on the court.
At NBC, the news division and those of its other networks, are already out with special reports. On MSNBC, a past profile, “Justice Ginsburg,” was re-broadcast as word of her death spread. The NBC streaming service Peacock is streaming the National Constitution Center virtual gathering for Ginsburg.
Sunday on ABC’s “This Week,” George Stephanopoulos will go one-on-one with former President Bill Clinton on the trailblazing icon he nominated to the Supreme Court. Speaker Nancy Pelosi and Senator Ted Cruz will discuss the fight to fill Ginsburg’s seat.
Throughout Saturday, Fox News shows “FOX & Friends,” “CAVUTO Live” and “America’s News HQ” will discuss the legacy and historic career of Ginsburg. Joining the live coverage will be Chris Scalia, a son of Ginsburg’s close friend and colleague, late Supreme Court Justice Antonin Scalia.
Fox News Channel will present a one hour special on the life and legacy of Ginsburg on Sunday at 10 p.m. Eastern, anchored by Shannon Bream.
Leanne Italie, The Associated Press
RETRANSMISSION – MEDIA AVAILABILITY: CN Police officers available for media interviews during Rail Safety Week – GlobeNewswire
MONTREAL, Sept. 20, 2020 (GLOBE NEWSWIRE) — CN (TSX: CNR) (NYSE: CNI) is offering members of the media the opportunity to talk with uniformed police officers during Rail Safety Week, from September 21-27, about the importance of rail safety at crossings and the dangers of trespassing.
Members of the CN Police Service will be available for media interviews throughout the week. Providing that social distancing be respected or in a virtual manner, we invite media outlets to contact CN to arrange onsite, in studio or on air interviews. The CN media relations team is also happy to offer visual elements for on camera interviews.
CN will mark Rail Safety Week with a public awareness campaign aimed at reducing the number of collisions and trespassing-related accidents. Throughout the week, CN Police will conduct safety initiatives at commuter stations and railway crossings reminding commuters and motorists about the importance of safety at crossings and the deadly risks of trespassing on railway tracks and property.
Public Affairs and Media Relations
Brooks death prompts warning not to spread misinformation on social media – CHAT News Today
(file photo/ CHATNewsToday)
Sep 20, 2020 5:28 PM
BROOKS, AB- The death of an elderly man due to natural causes Saturday has prompted the Brooks RCMP and the City to advise residents not to spread misinformation on social media.
According to the Brooks RCMP, EMS responded to a medical distress call near the Circle K at around 8 p.m. Saturday. The death was non-criminal in nature, and RCMP were called out to assist as part of joint response–something RCMP say is typical in cases involving the deceased. But what soon followed, set off a flurry of concern from the public.
“ Unfortunately someone took photographs of the emergency vehicles and posted that on social media, and as well made comments that it was a shooting, and a male was deceased because of that shooting. So that information was totally inaccurate and inappropriate,” said Brooks RCMP Cpl. Rob Harms.
The post on Facebook which showed three RCMP cruisers was also viewed by family members of the elderly man.
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