Tech
In a significant change, Apple customers can now buy or rent titles directly in the Prime Video app – TechCrunch
A recent update from Amazon has made it easier for Apple customers to buy or rent movies from its Prime Video app. Before, customers using the Prime Video app from an iOS device or Apple TV would have to first purchase or rent the movie elsewhere — like through the Amazon website or a Prime Video app on another device, such as the Fire TV, Roku or an Android device. Now, Prime Video users can make the purchase directly through the app instead.
The changes weren’t formally announced, but quickly spotted once live.
Amazon declined to comment, but confirmed to TechCrunch the feature is live now for customers in the U.S., U.K. and Germany.
The change makes it possible for Prime Video users to rent or buy hundreds of thousands of titles from Amazon’s video catalog. This includes new release movies, TV shows, classic movies, award-winning series, Oscar-nominated films and more.
This is supported on a majority of Apple devices, including the iPhone, iPad and iPod touch running iOS/iPadOS 12.2 or higher, as well as Apple TV HD and Apple TV 4K.
Amazon for years has prevented users from directly purchasing movies and TV shows from the Prime Video app on Apple devices. That’s because Apple requires a 30% cut of all in-app purchases taking place on its platform. To avoid fees, many apps — including not only Amazon, but also Netflix, Tinder, Spotify and others — have bypassed the major app platforms’ fees at times by redirecting users to a website.
Since the news broke, many have questioned if Amazon had some sort of deal with Apple that was making the change possible — especially because it didn’t raise the cost of rentals or subscriptions to cover a 30% cut.
As it turns out, it sort of does.
Apple tells TechCrunch it offers a program aimed at supporting subscription video entertainment providers.
“Apple has an established program for premium subscription video entertainment providers to offer a variety of customer benefits — including integration with the Apple TV app, AirPlay 2 support, tvOS apps, universal search, Siri support and, where applicable, single or zero sign-on,” an Apple spokesperson said. “On qualifying premium video entertainment apps such as Prime Video, Altice One and Canal+, customers have the option to buy or rent movies and TV shows using the payment method tied to their existing video subscription,” the spokesperson noted.
It remains to be seen if Amazon will extend Apple the same courtesy on its Fire TV platform, by allowing Apple customers to rent or buy movies directly in the Apple TV app there.
Amazon’s adoption of this program is notable, as it comes at a time when Apple is under increased scrutiny for alleged anti-competitive behaviors — particularly those against companies with a rival product or service — like Prime Video is to Apple TV+, or Fire TV is to Apple TV, for example.
Amazon called attention to the new feature in its Prime Video app, which now alerts you upon first launch that “Movie night just got better” in a full-screen pop-up. It also advertises the easier option for direct purchases through a home screen banner.
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@juanhall: I gotta say, this was the most interesting bike in this post….love that Intense is experimenting with gearboxes…I can see it have a huge effect on DH bikes….thank god there’s still people pushing things. Now, they need to make an Enduro bike with the Pinion MGU!
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The City of Pointe-Claire would like to inform you that the Bob-Birnie arena will be closed for its annual maintenance as of Monday, April 29. The Annex rink will reopen to the public on Monday, May 13, and the arena’s Main rink will be accessible as of Monday, June 3.
Public skating will resume on May 13, and the summer public activities programming will begin on June 3 when both rinks have reopened to the public.
In addition to the annual maintenance of the facility, two renovation projects are also scheduled to start at the same time:
Installation of new sound systems
The City will be replacing its current sound systems in both the Main rink and Annex rink, to offer arena visitors a better overall experience, whether watching from the stands or participating in on-ice activities. This project is expected to be conducted throughout the month of May.
Renovation of locker rooms in the Main Rink
The City will also be renovating the five locker rooms located in the Main rink, to bring up to date the amenities currently available to participants. These renovations are expected to begin in early May and will be completed by mid-August.
For all information about the Bob-Birnie arena, visit the arena’s page on our website.
We haven’t seen a new iPad in years, but Apple seems likely to change that in just a few weeks. All signs point to the release of new iPad models in the first week of May.
Apple CEO Tim Cook posted this GIF for the virtual event to X on Tuesday morning.
This morning, I received an email invite for a virtual Apple event, scheduled for May 7 at 7 a.m. PT (10 a.m. ET). The invite, which says “Let Loose,” shows a drawing of a hand holding an Apple Pencil. Considering the iPad is the only device that uses the Pencil — that doesn’t leave much to the imagination.
Apple’s been expected to release new OLED-screened iPad Pros with newly designed Pencils and Magic Keyboard cases. New iPad Airs are also expected, including a larger-screened 12.9-inch model. Apple’s iPad Air lineup tends to be slightly redesigned versions of previous-model iPad Pros, so just look to the M2 iPad Pro lineup for a sense of what the next Airs could be. These would be the first new iPads since the iPad Pro M2 model arrived in late 2022.
Watch this: What to Expect at Apple’s May 7 iPad Event
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