The coronavirus pandemic has illustrated the ability of both social media and mainstream news coverage to amplify and exaggerate the influence of extremist groups that reject science-based policies, says Aengus Bridgman.
Black Press Media has joined Canada’s news media publishers in calling for all political parties in Parliament to support the adoption of Australia’s approach to combat the monopolistic practices of Google and Facebook.
The two American web giants control the lion’s share of online advertising dollars and distribute newspaper content without compensation in Canada, as in democracies around the world. The model being implemented in Australia counters these monopolistic practices and levels the digital playing field – at no cost to taxpayers and without user fees or other charges.
In Canada, Google and Facebook control 80 per cent of all online advertising revenues. They use their monopoly control not just to divert advertising from news media publishers, but also to divert millions in advertising revenue that they place on news media sites. Even when advertisers pay specifically to advertise on news media sites, Google and Facebook keep most of that revenue, while gathering and using data on news media site readers and advertisers for their own purposes.
Black Press Media CEO Rick O’Connor stated, “It is vital that we establish the principle that the content we produce and that is subsequently picked up and carried on the platforms such as Google and Facebook should be compensated by the platforms so that we can continue to provide the journalism that our local communities want.
“This is a principle that is only recently being accepted by the platforms, thus the need to work in concert with the rest of the industry to fight for local journalism.”
The recommendation that Canada adopt the Australian model is contained in Levelling the Digital Playing Field, a report commissioned by News Media Canada and prepared by global advisory firm FTI Consulting, which conducted an in-depth analysis of actions taken in democracies around the world to address the same challenge.
News Media Canada represents more than 90 per cent of news media readership in Canada including daily, regional, community, and ethnocultural news publications.
“A strong, diverse and independent news media is valued by Canadians and crucial to our democracy,” said Jamie Irving, vice-president of New Brunswick news publishing company BNI and Chair of News Media Canada’s working group.
“Publishing real news costs money, and Google and Facebook – two of the biggest companies in the world – cannot continue to be allowed to free-ride on the backs of Canadian news media publishers who produce news content, without fair compensation. The time to tackle the global web giants, as the federal government indicated in September, is now.”
Key elements of the Australian model include:
- An effective approach that requires no new government funding, consumer taxes, or user fees.
- Publishers, with the approval of government, form a collective bargaining unit to negotiate compensation for the use of their content and intellectual property. It is only through this government approved collective approach that the immense monopoly power of the web giants can be countered, and the digital playing field levelled.
- A code of conduct to ensure that the web monopolies do not use new algorithms and other proprietary technology to expand their market domination and entrench unfair competitive practices.
- Enforcement. Under the Australia model, the web giants are subject to fines in the hundreds of millions of dollars for a single infraction. Penalties of this scale are the only effective ways to rein in companies of this unprecedented size and power.
- Comparable context. Both Canada and Australia publishers are facing significant challenges from the web giants. Canada and Australia share strong regional identities, and similar parliamentary and legal systems.
The government of Canada announced in its speech from the throne on Sept. 23, “The government will act to ensure their revenue is shared more fairly with our creators and media, and will also require them to contribute to the creation, production and distribution of our stories, on screen, in lyrics, in music and in writing.”
News Media Canada is calling on the government to tackle the web giants and adopt the Australian model in Canada.
The CEO members of the following companies are leading the discussions with the government of Canada including Glacier Media, Black Press, Torstar, Postmedia, Globe and Mail, La Presse, Quebecor and Brunswick News.
Canadian-owned Black Press operates more than 80 print and website publications in B.C., Alberta and the Yukon.
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Cavani apologizes for social media post, says opposes racism – Yahoo Canada Sports
The Canadian Press
Veteran defender David Edgar, who became a Newcastle United favourite with a highlight-reel goal as a teenager and went on to captain Canada, has announced his retirement effective the end of the year.The 33-year-old from Kitchener, Ont., is currently with Canadian Premier League champion Forge FC in the Dominican Republic for Tuesday’s Scotiabank CONCACAF League quarterfinal against Haiti’s Arcahaie FC in Santo Domingo.A Forge win Tuesday would mark Edgar’s swansong. Should the team lose, he could play in one final game — a play-in match later in December to gain entry into the 2021 CONCACAF Champions League.The six-foot-three centre back won 42 caps for Canada, making his senior debut in February 2011 against Greece, and captained his county five times. His last appearance was in a friendly against New Zealand in Spain in March 2018.At the club level, Edgar left Canada at 14 to join Newcastle’s academy. The seventh Canadian to feature in the Premier League, he made his debut in England’s top tier on Dec. 26, 2006, against Bolton. He turned heads for the senior side at the age of 19 with a long-range rocket in a 2-2 tie with Manchester United on Jan. 1, 2007.Edgar went on to make more than 100 appearances for Burnley, also playing for Birmingham City in England with loan spells at Swansea, Huddersfield Town and Sheffield United. He returned to North America in 2016 to play for the Vancouver Whitecaps, Nashville SC and Ottawa Fury.While with the Whitecaps, he underwent surgery In January 2017 to repair the posterior cruciate and medial collateral ligaments as well as the meniscus in his right knee after being hit by a car on holiday in Scottsdale, Ariz., in December 2016. After a short stint with England’s Hartlepool, he signed on with Forge in August 2019, helping the Hamilton side to back-to-back CPL titles.Canada coach John Herdman, who worked with Edgar in his first camp in charge of the, Canadian men, called Edgar “a real leader of men.”“What stood out was his selflessness and willingness to support those young players coming through the system, but at the same time to give everything he had on and off the field to be ready to compete for his country,” he added.Costa Smyrniotis, Forge’s director of football, called Edgar “a true professional who has brought valuable leadership qualities to our young group at the club.””He has played an important role in our continued success here in Hamilton and will forever be part of the Forge FC family,” he added in a statement.Edgar has made 26 appearances (23 starts) with Forge, including 21 in CPL play and five CONCACAF League matches. Edgar represented Canada in three FIFA World Cup qualifying cycles and two CONCACAF Gold Cups as well as CONCACAF Nations League qualifying. He was third in voting as a nominee for the Canadian Player of the Year Award in 2014.He scored international goals against Cuba, Jamaica, Uzbekistan and El Salvador, adding three assists in Canadian colours.At the international youth level, Edgar was a Canadian U-20 Player of the Year Award winner in 2006. Edgar was 15 when he made his debut in the Canadian youth program with coach Ray Clark and was the first Canadian selected to three FIFA U-20 World Cups, starting with UAE 2003 when Canada reached the quarterfinals.On his 19th birthday — May 19, 2006 — he scored the opening goal in a 2-1 win over Brazil in Edmonton, Canada’s first victory at the men’s youth level against the South American powerhouse.Edgar is currently enrolled in the National Teams Education Program, which supports the coach education of its current and former national team players.—Follow @NeilMDavidson on Twitter This report by The Canadian Press was first published Nov. 30, 2020Neil Davidson, The Canadian Press
Anti-mask fringe movement getting more media coverage than warranted: expert – Hanna Herald
It only took 30 people dancing without masks last week in a Rosemère shopping centre for the anti-mask movement to make headlines across Quebec.
On Saturday, anti-maskers were in the news again when Quebec City police handed out 34 tickets to demonstrators protesting against anti-COVID-19 measures in front of the National Assembly.
And on Sunday, a small group of maskless protesters gathered outside a house in Westmount they believed was the home of Premier François Legault. Legault does not live in Westmount.
Now, a two-week-old anti-mask group is planning another flash mob in Laval on Dec. 6 or 12, and is asking people to shop without masks at a grocery store in Ste-Thérèse on Dec. 5, according to information posted on YouTube Friday. The group Sans Masque boasts 517 members in different regions of the province, according to another video.
But while news reports might give the impression the group is gaining momentum, it remains a fringe movement, said Aengus Bridgman, a PhD candidate at McGill University who studies online political participation.
“It’s really important to note that from 85 to 90 per cent of Canadians are wearing masks regularly,” Bridgman said.
The coronavirus pandemic has illustrated the ability of both social media and mainstream news coverage to amplify and exaggerate the influence of extremist groups that reject science-based policies, he said.
For example, the flash mob in Rosemère on Nov. 21 received widespread media exposure despite the small number of participants, he noted.
“I think it has received too much coverage,” he said.
Bridgman was among the authors of a McGill study released in July showing that Canadians who get their information from social media instead of traditional news sources are more likely to believe misconceptions about COVID-19.
Social media platforms like Facebook, Twitter, YouTube and Reddit have enabled once-marginal movements to reach audiences numbering in the millions, he said.
The study surveyed 27,615 Canadians on where they got their news and on their attitudes toward COVID-19.
It also looked at how anti-intellectualism — the generalized distrust of experts and intellectuals — influences attitudes on the risk of contracting COVID-19 and prevention measures like mask-wearing and physical distancing .
Mainstream media are also contributing to the increased visibility of anti-mask groups, Bridgman said. One reason is that media constantly seek another side of every story as a means of advancing the news, he said.
For example, at the beginning of the pandemic, when health authorities around the world were counselling against the general public wearing masks, mainstream media outlets did reports suggesting masks could help prevent the spread of the virus. When governments switched course and called on citizens to don masks, the media raised questions about how effective mask-wearing was, Bridgman said.
There are no easy answers when it comes to combating misinformation on social media, he said. While Twitter flagged many tweets by U.S. President Donald Trump before and after the Nov. 3 election, rooting out false statements is not always feasible, he said.
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The 10 Social Media Agencies to Watch in 2021 – GlobeNewswire
Melbourne, Australia, Nov. 30, 2020 (GLOBE NEWSWIRE) — In the era of technology and social media in order to remain relevant, businesses must have a strong presence online. With attention being perhaps the most valuable currency, social media has made consumers’ attention more readily available than ever – thanks to Silicon Valley and big tech companies. Despite this however, navigating social media as an inexperienced business owner can leave wasting countless hours, for little or no return. According to Boost Media Agency, In order to truly make your business a success in 2020 you need a social media agency to guide you and your business, to give you the practical tools to stand out, get more engagement and remain at the forefront of your customers minds. Each specialising in their own unique area, here we present the 10 social media agencies to watch in 2021.
Attention Experts – @attention.experts
Attention Experts are specialist growth experts, and are a recognised leader in the industry for their unique data and ROI-driven approach to social media marketing and strategy. Combining the latest digital tools and capabilities of the world’s biggest social media platforms, Attention Experts have a track record of delivering consistent results for over 500 clients across 20 different industries, in both the B2B and B2C sectors in Australia, New Zealand, South East Asia, North America and the UK. Attention Experts are at the forefront of the social media marketing industry, having achieved this through their exceptional customer service, transparency, best practice strategy design, and unparalleled campaign implementation. Over the past twelve months, Attention Experts was the most 5-star rated social media agency in Australia, have become a recognised Facebook Preferred Partner, and have recently won Best NSW Social Media Marketing Campaign at the Australian Marketing Institute Awards, Australia’s most prestigious marketing award. Attention Experts are not just about pretty pictures, they are focused upon how to create superior brand value for their clients and a greater return on investment.
Katie Love, Love Social Media (@katielovesocial)
Having formerly been in a career as a TV reporter covering high profile murder cases and the like, Katie Love is one of the clever few who leveraged her personal brand and following to build her social media agency – Love Social Media. With a focus on content creation, social media strategy and influencer marketing, Katie and her team work with a number of industry-leading brands and influencers, including 305 Fitness, Emma Kenney & Christi Lukasiak. Having utilized her platform to grow the Love Social Media brand, Katie is highly sought after for all things social media, receiving scores of leads through her personal profile daily.
Over her years of working in the world of social media, Katie and her team have learned exactly how to engage audiences on Instagram, Facebook, Pinterest and Tiktok – even having her own TikTik go viral after becoming a mom. Love Social Media allows you to outsource all your content creation and social media needs to a team of experts, who deliver real results, time after time. If you’re looking for a social media agency with a personal approach to growing your brand and business, Katie Love and her team have the knowledge and breadth of experience to get you there.
A Newcastle-based agency who are experts in all things social media, SOQUAL aim to align quality businesses with quality social media. Providing their clients with strategic social media management, social media advertising and social media training, they have over 8 years of experience in the industry. SOQUAL’s social media expertise has seen them rapidly grow into a team of 7 staff, and more recently being nominated for the Local Business Awards.
Working with a range of businesses across all sectors, their bread-and-butter is service-based businesses – where they work closely with their clients to manage their socials in house, or to train them to DIY their social media marketing. Although predominantly working with small businesses, they are also sought out by large companies on bigger budgets, to take complete control and implementation of their socials.
What to expect when working with SOQUAL? Quality content. Quality growth. Quality results. They are a results-driven social media agency, who have the knowledge and experience to launch your brand into online success. They are truly savvy in all things social media and are deeply passionate about achieving the best result for your business.
Ignite Social Media (@ignitesma)
With forward thinking and an innovative approach, Ignite Social Media were well ahead of the curve of social media. Founded in 2007, they are the original social media agency, as they were the first social media agency in the United States. Ignite Social Media are a team of dedicated individuals, who since day one has been 100% focused on social media and have won multiple awards including Social Media Agency of the Year in 2016 by Incite, and Top Marketing Agency in 2019 and 2020 by Chief Marketer.
Ignite Social Media are dedicated to delivering award-winning strategies that drive measurable business results for leading brands across the globe. While social media has changed a lot over the years, their agency has changed along with it. They’ve watched trends come and go, and created industry-leading best practices that are now widespread.
Ignite Social Media is also certified as a Women’s Own Business by the Women’s Business Enterprise National Council, the nation’s largest third-party certifier of businesses owned and operated by women in the United States. They work to fill in the gaps where their clients aren’t able to be – from one man shows to complex team structures, they customise their services and what they deliver, consistently providing the perfect solution for all their clients social media needs.
Eight Clients (@eightclients)
Eight Clients are a social media agency who have passionate and dedicated teams within their organisation, who each work with eight clients. With the ability to create campaigns for just about any business or brand, they’ve learned not to be fussy in the campaigns they create, providing creative content for clients across a broad range of industries.
Eight Clients is founded on the principle of, ‘fewer clients, more results’. With their highly sought-after services, they work with less than 2% of the companies that request work from them. Their vision, mission and values blend passion, creativity and teamwork to build a company where they all love what they do and provide incredible results at the same time.
They were recently appointed as the global social media agency for Starward whiskey, one of their many global clients. With services ranging from content creation, copywriting and social media management, all the way to community management and marketing automation, Eight Clients are certainly one of the most unique agencies in the industry today. To do what they do, Eight Clients have had to rethink what it means to be an agency. Are you one of their 8?
Kristina Kim (@kkdigitalmarketing)
Kristina Kim is a social media marketing and branding specialist with over six years of industry experience in journalism. Having worked as a radio journalist back in her hometown in the Czech Republic, Kristina has also had a weekly column in a national newspaper and even published articles in online publications such as Harpers Bazaar and Forbes. She went from volunteering to working as an intern in a social media start-up agency. Over time, she found a passion for social media. Her enthusiasm towards how the platform can help people in their businesses paved the way for her to decide on starting her digital marketing agency.
Together with five kickass women, Kristina has managed to work with over 30 clients since they started KK Digital Marketing Agency. Their clients are mostly small business owners and start-ups who are looking to grow their online presence through the combination of organic growth and advertising. Since their work can be performed online, Kristina was able to reach clients from around the world including Australia, Canada, United Emirates, Germany, and the USA.
Kristina and her team pride themselves on honest, hard-working, and ambitious individuals. From her own words, “We don’t make fake promises. We don’t promise zero work for our clients. We educate and offer them the value and support to help them in their digital marketing journey.
Mango Social Co.– @mangosocialco
Mango Social Co. offers professional content creation and social media management, all for only $97 a month! Having worked with over 300 clients in nearly every industry possible, the team are based all across the globe. For $97 one really can’t expect too much, but Mango Social Co. are proving that line of thinking wrong, with the quality of content many other agencies deliver coming nowhere close. What really makes them stand out, however, is their white-label program. After going through an application process, agencies are led through how Mango Social Co. operates, and receive wholesale pricing options, plentiful resources, and a whole library of Mango Social Co.’s own content examples that they can use to close their own clients.
8X Digital (@8xdigital_)
A digital transformation agency who help prevent small business owners from spending thousands of dollars on social media, content creation, and websites that fail to connect and convert their desired audience, 8X Digital are the team to take care of your social media – so you can take care of your business. 8X Digital take the headache out of digital marketing and accelerate your social media growth, through creating highly converting content and websites to scale your business.
The Founder, Jennifer Chiu, has grown up in this landscape and developed an influencer profile two years ago. From there, she was able to learn off-the-ground all the techniques involved in social media, and how to market from a B2B and B2C perspective.
8X Digital believes that getting things off on the right foot is the key to prolonged business success. With a highly personalised approach with business owners, they work closely to translate their vision into a strategic digital presence. “Every business owner is different, so being able to capture their message is tantamount to attracting relevant leads and customers” Jennifer explains.
At 8X Digital, you can trust they utilise a multi-pronged, targeted approach to social media management, content creation, and influencer marketing – helping businesses scale through strategic social media management and a results-driven approach. If you’re spending too many hours on Facebook and Instagram with no results, look no further than 8X Digital to speed things along.
Master Media Company (@mastermediacompany) , Founded by Yanelia R. Caballe & Ludwin Alvarez
A Social Media & Marketing Agency dedicated to helping small to mid-size, service based businesses, Master Media Company are experts at helping their clients maximize their brand online. Understanding the importance of spending time on the most valuable tasks, Master Media Company gives their clients the time to work on the business tasks that they are experts in.
Offering an integrated marketing experience, they combine services such as branding, brand positioning, and digital marketing with social media strategy – where they offer content creation and management to their clients, all in one place. Master Media Company’s number one goal is for their clients to feel completely at ease when working with them, knowing they’ll get the job done – and done right every time.
If you’re feeling overwhelmed with all the menial marketing tasks you simply can’t keep on top of, then Master Media Co. is your one stop shop to satisfy all your marketing needs. Not only will they deliver on their promise, they are dedicated to offering human-to-human connection, employing a strategy to ensure all of their customers feel safe and continuously getting the result they desire – even after their working relationship has ended.
We Are The New (@wearethenew_)
We Are The New are a social media agency who specialise in brand storytelling. They create brands that have true legacy through the power of transcendent storytelling. By asking , “What are you capable of?”, they are on a quest to understand the real potential of their partnerships.
They identify brand purpose and mission which in turn, transforms brand perception and creates a compelling narrative to accelerate their brand. Together with their clients, they build an authentic story which amplifies and accelerates growth and performance.
We are the new are bold, unapolagetic and never ordinary, always researching and keeping up to date with the marketplace – to find whats happening, missing and new. As forward thinkers, keeping current maintains their edge. If you’re looking for an emboldened brand perception and richer brand equity, look no further than We Are The New.
Make sure to follow each of these amazing social media agencies, as they continue to thrive and help their clients grow to new heights. Each of their Instagram’s have been directly linked here. Finally, we would like to thank Boost Media Agency for taking the time to put this article together.
Contact: Lewis Schenk
Company: Boost Media Agency
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