Brand offers three tiers of false lashes: Minimal, Classic and Full Volume.

Finding the perfect pair of false eyelashes can be tricky.

First, there’s sorting through all the different types — strip, single, demi — then there’s deciding on the volume of the lashes. Finally, there’s the finicky question of fit. While you can trim strip lashes to better suit your unique eye shape, trying to wrangle a pair of lashes that’s too big for your lids is basically an impossible task better left to the pros.

Toronto-based brand Lithe Lashes is aiming to ease the false-lash finding struggle by offering three tiers of lashes — Minimal, Classic and Full Volume — as well as a variety of accoutrements for easy application, lash curling, etc.

We caught up with Linda Secondi, the brand’s founder and creative director, to learn more.

Q. For those who aren’t familiar, what is Lithe Lashes?

A. Lithe Lashes is a new brand of Everyday Lashes, a collection of custom-designed strip lashes that are natural-looking, comfortable to wear, cruelty-free, vegan, and environmentally conscious.

Q. What makes it unique?

A. In many lash collections, the emphasis is placed on creating perfect, consistent and symmetrical lashes, but the way natural lashes grow is quite the opposite — and Lithe drew inspiration from this, by creating a collection of Everyday Lashes inspired by our natural lashes. At Lithe, we also value the importance of environmental sustainability, thus each pair of lashes is packaged in Lithe’s fully recyclable packaging made from FSC-certified paper and uniquely designed around stowing trays — created to perfectly preserve both the curl of both the band and lash hairs themselves.

Q. Who is your target customer? 

A. Our modern woman/man isn’t defined by age and can’t easily be categorized. He/She has an eye for style and an interest in beauty, but it needs to fit with their busy lifestyle without adding any extra fuss or feeling too trendy. They’re looking for products that enhance their natural beauty and work with their simplified routine, all while aligning with their cruelty-free, conscious lifestyle.

Q. Where are the lashes designed/made?

A. While manufactured overseas, all our lash designs are developed here in Canada.

Q. Applying false lashes can be tricky. Any tips to get it right?

A. The best trick in the book when applying brand new lashes: Try bending your lashes back and forth in a U shape, several times. This creates more flexibility and curve in your lash band, allowing them to form to the shape of your eyes a little easier.

Q. What is the price range of Lithe Lashes?

A. Our core collection currently retails for $30.

Q. And where can people check them out?

A. We are currently looking to partner with other environmentally conscious ecommerce stores, currently, we are exclusive only on our website, lithelashes.com.

Q. Lastly, what’s next?

A. Lithe is excited to announce the launch of Lash Bond, a latex-free and waterproof adhesive designed to dry clear and odourless. In addition, Lithe is also launching a line of ergonomically designed pro eyelash tools: Lithe Lash Curler, Lithe Mini Lash Curler, and, the highly anticipated, Lithe Lash Applicator. All available in a minimal, sleek matte black finish.

Aharris@postmedia.com