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Apple failed to market the iPhone 12 Pro to the average consumer, analysts say – CNBC

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Pricing for the Apple iPhone 12 Pro Max is unveiled.
Daniel Acker | Bloomberg | Getty Images

Apple announced its latest class of iPhones on Tuesday, but some analysts said the company failed to address a key point: Why the average consumer should shell out $1,000 or more for its top-of-the-line model.

“In past phone cycles, we have felt that AAPL makes a strong case why tech-savvy consumers should gravitate towards the highest end solution (iPhone X in 2017, iPhone XS in 2018, iPhone 11 Pro in 2019), but we do not believe such a case was made as strongly in 2020,” Deutsche Bank analysts said in a research note Wednesday. “We worry that the event did not make a strong enough case that the average consumer should tilt their purchasing towards an iPhone 12 Pro/Pro Max vs. a 12/12 mini.”

The company changed its lineup so that the iPhone 12, the direct successor to the iPhone 11, was bumped to $799. That’s followed by the iPhone 12 Pro and iPhone 12 Pro Max for $999 and $1,099, respectively.

But the only key difference between the models seems to be camera capabilities and a larger base of storage. The Deutsche Bank analysts pointed out that the company failed to show any difference between the models’ processors, battery life or screen technology.

The iPhone 12 models and the iPhone 12 Pro models can be distinguished by the extra camera lens in the latter. The Pro models include a telephoto lens in addition to wide and ultrawide lenses and bigger camera sensors that let in more light for better photos. It also features a new lidar sensor on the back, which Apple said will improve augmented reality features and low-light portrait photos.

But that mostly matters for serious photographers, not the average consumer. Last year, the iPhone 11 was the best-selling iPhone in the holiday quarter. Apple CEO Tim Cook previously said that Apple “hit the right price” with the iPhone 11 when discussing the device.

After Apple announced the phones, UBS said in a research note that it forecasts only 25% of total iPhones sold in fiscal year 2021 will be its Pro variants, while 38% will the lower priced model, because of the $999 starting Pro price point.

“Given all the features offered for iPhone 12, the value proposition for iPhone 12 Pro essentially comes down to the quality of the camera. And the camera indeed appears stunning — but the camera is the only differentiator between iPhone 12 and iPhone 12 Pro,” Raymond James analysts wrote in a brief Wednesday.

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iPhone 12 teardown reveals Qualcomm X55 5G modem and 2,815 mAh battery – GSMArena.com news – GSMArena.com

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The iPhone 12 and 12 Pro are both officially going on sale starting this Friday. Thanks to a teardown video posted by Century Weifeng Technology, we are getting a close look inside the 6.1-inch iPhone 12 model.

[embedded content]

The teardown video compares the iPhone 12 to the iPhone 11 and although there are some similarities in the overall layout of the phone’s build, there are some key differences in the updated design. The logic board is larger than the 11’s, mostly due to the added 5G capabilities that require an extra chip. This 5G modem has been identified as the Qualcomm X55. We’d heard rumors that Apple was going to use the Qualcomm-made modem and as Apple confirmed in the keynote presentation, it ended up going with its own 5G antenna designs, hence the thinner form factor.




Although the logic board is larger, there are a few items that Apple reduced in size to slim the iPhone 12’s overall dimensions. The OLED display assembly is thinner, the Taptic Engine assembly is significantly smaller, and it’s discovered that the iPhone 12’s battery capacity is 15% lower than that of the iPhone 11 at 2,815 mAh. All of this makes the iPhone 12 11% thinner, and 16% lighter than the iPhone 11.








On the back panel, we get a good look at the MagSafe magnetic assembly. The ring is made of entirely of magnets that line up with MagSafe accessories for easily lining up the magnets with the new MagSafe charger.

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Apple iOS 14.1 Release: Should You Upgrade? – Forbes

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Apple iOS 14.1 is here and it brings new features and a lot of fixes, following the (surprisingly problematic) iOS 14.0.1 release. Unfortunately, it also reintroduces a familiar flaw. Here’s everything you need to know. 

Tip: bookmark this page because I will keep it up to date if/when new problems are found. I will deliver my final verdict in a week. 

Who Is It For?

Apple iOS 14.1 has been released for every iOS 13-compatible device. That means the iPhone 6S and newer and 7th generation iPod touch. An update notification should arrive automatically but, if not, you can trigger it manually by navigating to Settings > General > Software Update. Beta testers, if you are running iOS 14.2 (see ‘The Road Ahead’ section at the end), you must unenroll your iPhone for iOS 14.1 to show up.

iPad owners, Apple has moved you to iPadOS. This is not an iPadOS-focused guide, but I will touch upon pertinent issues in these guides. 

The Deal Breakers

Jailbreakers, stay away. Unc0ver is still stuck on iOS 13.5 at the time of publication and while checkra1n has an iOS 14 jailbreak (not iOS 14.1), which is currently restricted to Apple devices running A9(X) chipsets and older. 

Perhaps the biggest deal breaker in iOS 14.1, however, is it reintroduces a variant of the bug in iOS 14 where your choice of default mail and browser apps is reset. First spotted on Twitter and confirmed by The Verge, after installing iOS 14.1, whenever your chosen third party email and browser apps update, your selections will be removed and revert to Apple Mail and Safari. There’s no easy fix for this, and Apple will need to issue another iOS update to address it. 

Aside from this, some iOS 14.0.1 bugs supposedly fixed in iOS 14.1 are still impacting users, including sending emails from the wrong alias, WiFi performance issues, broken widgets and Apple Music bugs. There are also a higher number of reports than usual about battery drain. It’s important to remember iOS/iPadOS updates cause higher battery consumption for a few days after updating while they reindex the device, but I’ll keep an eye on this. 

So What Do You Get?

Apple lists the following iOS 14.1 upgrades and fixes: 

  • Adds support for 10-bit HDR video playback and edit in ‌Photos‌ for ‌iPhone‌ 8 and later
  • Addresses an issue where some ‌widgets‌, folders, and icons were showing up in reduced size on the Home Screen
  • Addresses an issue where dragging ‌widgets‌ on the ‌Home Screen‌ could remove apps from folders
  • Fixes an issue where some emails in Mail were sent from an incorrect alias
  • Fixes an issue that could prevent incoming calls from displaying region information
  • Fixes an issue on some devices where selecting zoomed display mode and an alphanumeric passcode could result in the Lock Screen emergency call button overlapping with the text input box
  • Addresses an issue where some users were occasionally unable to download or add songs to their library while viewing an album or playlist
  • Fixes an issue that could prevent zeroes from appearing in Calculator
  • Resolves an issue where streaming video resolution could temporarily be reduced at the start of playback
  • Fixes an issue that prevented setting up a family member’s Apple Watch for some users
  • Resolves an issue where the Apple Watch case material was displayed incorrectly in the Apple Watch app
  • Addresses an issue in the Files app that could cause some MDM-managed cloud service providers to incorrectly display content as unavailable
  • Improves compatibility with Ubiquiti wireless access points

This is a curiously feature-light update for a ‘major point’ release and several of the fixes (as noted above) are not working for everyone. Surprisingly, iOS 14.1 is also not listed on Apple’s official security page so it is unclear whether there are no security patches in the release or the company has been tardy updating the page. I’ll update this article if it appears. 

Apple iOS 14.1 Verdict: Stay Away 

iOS 14.1 fixes several bugs, but it also (re)introduces a widespread one in resetting users’ third party browser and email default apps. Those sticking to Apple Mail and Safari, may still want to take the plunge but if you already enjoy a largely bug free experience, there’s no real gain in upgrading to iOS 14.1. I will upgrade this guide in a week with my final verdict. 

The Road Ahead 

Apple iOS 14.2 is currently on its fourth beta and it introduces new emojis, Music Recognition for the Control Center (think: integrated Shazam), a redesigned Now Playing Widget, an upgraded interface for AirPlay (optimized for multiple-device streaming), enhanced Apple Card features and support for HomePod’s upcoming Intercom functionality. 

That said, unless iOS 14.2 is coming out in the next few weeks, I’d expect iOS 14.1.1 to be fast tracked to fix the third party email and browser problems. Watch this space. 

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Woman uses Uber Eats to order two packets of ketchup from McDonald's – MobileSyrup

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This is what a hangover gone wrong looks like.

A Toronto woman attempted to order a plain McDonald’s burger this past weekend and ended up getting rid of every part of the burger, including the bun and the meat.

The woman received only two packets of Heinz ketchup in a takeout container, which ended up costing the burger’s price.

“My wife was hungover this morning and thought ordering a McDonald’s hamburger would help. She’s the type of person to modify a classic ‘no pickles, no onions, etc’ so she ended up ordering this,” said the husband of the Toronto woman to BlogTO. “They literally sent us 2 packs of ketchup!”

The customer ordered the meal via Uber Eats, and the delivery service typically allows users to make substitutions. Personally, I’ve experienced restaurants calling me whenever there’s an issue with a substitution or addition. Or, in some cases, they’ll even cancel the order.

Whoever received this order at McDonald’s and fulfilled it was likely having the time of their life.

Image credit: BlogTO

Source: BlogTO

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