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Author Victoria West Released “Sunset in Toronto” Poems

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Victoria West is a Canadian author and poet of Romanian descent. Her latest release “Sunset in Toronto” is available on Amazon now. “Sunset in Toronto” will stir your emotions and connect you to the experiences that connect us all. West’s collection of sincere and honest poems explores different themes of life. “Sunset in Toronto” is divided into three parts – Feelings, Experiences, Places. The poems describe the author’s own life experiences from childhood to present day – descriptions of love, family, loss, grief, disillusionment, immigration and how all this shapes our place in the world. Some of the poems are poignantly brought to life by photographs from the authors personal archives. As life tells us, our experiences are a part of who we are and the choices we make, for better or for worse. The poems from “Sunset in Toronto” portray an honest and sensitive look at those experiences.  

 

Victoria West started her writing career in Toronto’s fashion industry in 2010 when she founded FashionStyleBeautyandMore.blogspot.com, which later became VictoriaWest.net. West has been a fashion contributor for various online and print publications in Canada, the US, and Romania. The respected writer brought her years of fashion experience to her first book “Bits of Fashion”, an insider look into the fashion industry that includes interviews with fashion designers and key industry professionals. After “Bits of Fashion”, West decided to take a more personal approach with her second book. “Sunset in Toronto” is dedicated to the authors mother who lost her life to heart disease in 2016. The book will be available at Whitby Public Library starting with March 2022. 

 

Purchase your copy of “Sunset in Toronto”  

https://www.amazon.ca/dp/1492731684/ref=cm_sw_r_fa_dp_JG38BE43G9RN6V6YTGM6?fbclid=IwAR1lf1x4l36S5d6SI1yP4GHQwQE5A1r6Z42UhSJ_YEa005x0JR1_Ta-XzfQ 

 

https://www.amazon.com/Sunset-Toronto-Poems-Victoria-West/dp/1492731684/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr= 

 

Follow Victoria West: 

Instagram: @victoria_west_and_books   

Facebook.com/WriterVictoriaWest

Website: http://victoriawest.net/

 

Media Inquiries: 

 

Sasha Stoltz Publicity & Management: 

Sasha Stoltz | Sasha@sashastoltzpublicity.com | 416.579.4804 

Sasha Stoltz Publicity & Management:

Sasha Stoltz | Sasha@sashastoltzpublicity.com | 416.579.4804

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How marketers can work with diverse media suppliers – Smartbrief

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Jo Hamilton: How marketers can work with diverse media suppliers

(Image credit: The Gender Spectrum Collection)

Marketers need to be able to reach diverse, multicultural audiences with authentic, relevant messaging — while demonstrating to customers they’re walking the walk by championing diversity within their own organizations. 

One way brands can achieve both is by working with diverse media suppliers. 

A new set of guidelines on working with diverse media suppliers was published this week by the Association of National Advertisers, its Alliance for Inclusive and Multicultural Marketing, and the American Association of Advertising Agencies. 

America’s multicultural population “will be the majority in the not-too-distant future,” the report states, citing 2020 US Census Bureau data. The multicultural population rose to just over 42% in 2020, up from 36% in 2010.

The guide also lists more than a handful of business benefits from working with a diverse supplier base.

There’s a wealth of information in the guidelines, but we’ve highlighted some key information and advice:

How to find diverse media suppliers

The report offers several resources to help marketers get in touch with diverse media suppliers – those that are owned by ethnic minorities, women or the LGBTQ community. They are:

Diverse media requires different metrics

The guidelines recommend that marketers consider using alternative metrics when measuring diverse media performance.

This is because highly targeted audiences come with less scale and higher CPMs. Alternatives or additional metrics could include brand awareness, intent, favorable opinion, shares, video completion rates and click-thru rates. 

The importance of diverse creators

The guidelines also offer resources to help marketers find diverse content creators, such as influencers, agencies, production companies and directors. 

Involving diverse teams in the creation of content from the start can prevent brand missteps — such as this recent Samsung campaign, which missed the mark with women.  

Cindy Gallop, consultant and founder and CEO of MakeLoveNotPorn, told SmartBrief in response to that Samsung campaign:

“Every brand and client — like Samsung — should mandate that their ads are overseen by women, created by women, approved by women, cast by women, directed by women, photographed by women, and announce that they will not give their business to any agency where the leadership team, the creatives and the creative decision-makers are all male.” 

That example, which arose from a lack of female involvement in the creative, could apply to any campaign that hasn’t involved members of the audience it targets. 

The right creative messaging

The guidelines therefore recommend that creative teams include diverse voices to ensure creative messaging is relatable.

“A lot of the time what we think works, and what works for a general market audience might not necessarily work for a multicultural audience,” said Paula Castro, multicultural creative business partner at Google, during an IAB NewFronts panel

The importance of cultural nuance and heritage when engaging with Black audiences was recently explored by Numerator’s Amanda Schoenbauer, with a study by her company highlighting the levels of diverse thought and behavior within that community. 

“A full picture view of this — or any — group of shoppers requires additional consumer context and segmentations,” Schoenbauer wrote. 

Marketers can look to diverse suppliers to help deliver that context and culturally appropriate messaging. As one diverse supplier says in the report from the 4A’s, ANA and AIMM: 

“There is much more value we can provide to connect through culture, heritage, emotion, nostalgia, etc.”

For more insights like this, subscribe to our free newsletter.

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Taylor Swift is now a Doctor

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New York, United States of America- New York University (NYU), yesterday awarded global pop icon, Taylor Swift, with an Honorary Doctorate of Fine Arts at the Yankee Stadium.

The 32-year-old Grammy Award winner acknowledged that although she never attended college, she understood the input that fellow graduates had put especially in the midst of the current COVID-19 pandemic.

“I would like to thank NYU for making me technically, on paper at least, a Doctor. I imagine the idea of a normal college experience was all you wanted but in this case, you and I both learned that you don’t always get all the things in the bag that you selected from the menu in the delivery service, that is life!

Life can be heavy, especially if you try to carry it all at once. Part of growing up and moving into new chapters of your life is about to catch and release. What I mean by that is, knowing what things to keep, and what things to release.

You can’t carry all things, all grudges, all updates on your ex, all enviable promotions your school bully got at the hedge fund his uncle started. Decide what is yours to hold and let the rest go.

In your life, you will inevitably misspeak, trust the wrong people, under-react, overreact, hurt the people who didn’t deserve it, overthink, not think at all, self-sabotage, create a reality where only your experience exists, ruin perfectly good moments for yourself and others, deny any wrongdoing, not take the steps to make it right and feel very guilty. Let the guilt eat at you, hit rock bottom, finally address the pain you caused, try to do better next time, rinse, repeat.

A lot of the time when we lose things, we gain things too. We are led by our gut instincts, our intuition, our desires and fears, our scars and our dreams. Hard things will happen to us. We will recover. We will learn from it. We will grow more resilient because of it,” said Dr. Swift.

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Social media post at DP Todd sparks police investigation – My PG Now

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The Prince George RCMP is working with staff and students at DP Todd to investigate a social media post received by a student.

According to Cpl. Jennifer Cooper, the post was received by the student yesterday (Wednesday) morning.

“We are not sharing the content of the photo at the current time, we are just looking to find the original sender.” Cooper said.

“Since it’s a stock photo from the internet, it’s possible the original sender thought it might be amusing, but it is of a bit of a graphic nature.

Police do not believe there is an increased risk to students or staff, and the hold-and-secure at DP Todd has been lifted.

The investigation will remain open until the original sender is located and spoken with.

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