Author: Anne Joseph

Anne Joseph is a passionate social media writer and working at Bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoy the opportunity to work with social media influencers. Start following her on Twitter.com.

Opinion: “Shifting baseline syndrome” — a term marine biologist Daniel Pauly coined in 1995 — describes how each generation accepts the degraded environment it inherits as normal, since it has no memory of what came before, which erodes the urgency to protect what’s left. The essay argues that recognizing this generational amnesia is key to reversing environmental decline, pointing to the 1970s-80s global ban on ozone-depleting chemicals as proof societies can still shift baselines back in the right direction.