Media
Ideon Media Acquires Cue Digital Media Creating one of the Largest Independent Digital Media Companies in Canada – GlobeNewswire
TORONTO, Jan. 05, 2021 (GLOBE NEWSWIRE) — Ideon Media acquired Cue Digital Media on December 31st, 2020, to form one of the largest independent digital media sales organizations in Canada.
Ideon Media, which began in 2009, delivers strategic solutions and branded content to brands and ad agencies. Ideon owns and operates SavvyMom and 29Secrets, along with exclusive representation of key US publishers such as IGN, Mashable, Highsnobiety, Bustle, Nylon, ScaryMommy and Fatherly.
Ideon Media will double the size of its Canadian audience and reach through the acquisition of Cue Digital, increasing its customer base enabling it to compete with the Canada’s leading broadcast and traditional media companies in the digital landscape.
“I am thrilled to welcome Cue Digital to the Ideon Media family, the amalgamation of our strengths in Influencer marketing, branded content with massive Canadian reach to amplify brand’s messaging in a cookie-less world will define our future with brands and agencies,” said Kevin Bartus, CEO and Founder, Ideon Media.
“Ideon Media is the perfect strategic acquisition partner, Cue Digital and Ideon as one entity will be a major force in digital media built on two decades of shared entrepreneurial teamwork and passion for creating innovation and value for our clients,” said David U.K, CEO and Founder of Cue Digital Media.
The two companies’ joint exclusive reach, branded content opportunities and unique sponsorship propositions for clients solidifies the new entity as one of the leading digital media advertising companies in Canada with 30 million unduplicated monthly unique visitors, Comscore Media Metrix November 2020.
In 2021, as Canadian brands focus on content, influencer, social media marketing and brand-safe environments, Ideon and Cue Digital’s offerings provide clients with exclusive and original ROI-focused opportunities.
About Ideon Media® (www.ideonmedia.com)
Ideon Media is a Toronto-based digital firm that offers a wide spectrum of advertiser solutions with best-in-class publisher representation and wholly owned and operated sites, including SavvyMom.ca and 29Secrets.com. Ideon specializes in custom content programs created by our award-winning in-house editorial team, influencer programs, events, performance network, proprietary data, and analytics. Ideon Media reaches a combined total of 14 million Canadians.
About Cue Digital Media® (www.cuedigitalmedia.com)
About Cue Digital
Cue Digital is the online media sales agency that audience-first publishers trust to deliver cool and cohesive experiences for brands and the consumers who adore them. Their consumer obsessed philosophy has led to the development of innovative in-house products and solutions—from content creation to amplification and distribution—that are transforming the future of digital advertising.
Cue Digital reaches over 16 million unique Canadians across premium publishers each month, including more than 47% of millennials.
Awarded “Canada’s Top Growing Companies” – 2019 Globe and Mail – Report on Business
Ranked “Canada’s Fastest Growing Company” Growth 500 – 2014, 2015, 2016, 2017 & 2018
Find more information about how Cue Digital delivers engagement to the most lucrative consumer audiences at cuedigitalmedia.com.
For more information, contact:
Kevin Bartus
CEO and Founder
Ideon Media
kevin.bartus@ideonmedia.com
David U.K.
CEO and Founder
Cue Digital Media
uk@cuedigitalmedia.com
Media
CTV National News: Social media giants sued – CTV News
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CTV National News: Social media giants sued CTV News
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Media
India’s media – captured and censored
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Across almost every form of media in India – social, broadcast and print – Narendra Modi and the BJP hold sway.
With India amid a national election campaign, its news media is in sharp focus. Until recently it was believed that the sheer diversity of outlets ensured a range of perspectives, but now, India’s mainstream media has largely been co-opted by the Bharatiya Janata Party and Prime Minister Narendra Modi. Just how did the media in India get to this point and what does it mean for the upcoming elections?
Featuring:
Ravish Kumar – Former Host, NDTV
Shashi Shekhar Vempati – Former CEO, Prasar Bharati
Pramod Raman – Chief Editor, MediaOne
Amy Kazmin – Former South Asia Bureau Chief, Financial Times
Meena Kotwal – Founder, The Mooknayak
Media
Social media lawsuit launched by Ontario school boards
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Premier Doug Ford says that lawsuits launched by four Ontario school boards against multiple social media platforms are “nonsense” and risk becoming a distraction to the work that really matters.
The school boards, including three in the Greater Toronto Area, have launched lawsuits seeking $4.5 billion in damages against Snapchat, TikTok, and Meta, the owner of both Facebook and Instagram, for creating products that they allege negligently interfere with student learning and have caused “widespread disruption to the education system.”
But at an unrelated news conference in Ottawa on Friday, Ford said that he “disagrees” with the legal action and worries it could take the focus away from “the core values of education.”
“Let’s focus on math, reading and writing. That is what we need to do, put all the resources into the kids,” he said. “What are they spending lawyers fees to go after these massive companies that have endless cash to fight this? Let’s focus on the kids, not this other nonsense that they are looking to fight in court.”
Four separate but similar statements of claim were filed in Ontario’s Superior Court of JusticSocial media lawsuit launched by Ontario school boards pervasive problems such as distraction, social withdrawal, cyberbullying, a rapid escalation of aggression, and mental health challenges,” Colleen Russell-Rawlins, the director of education with the Toronto District School Board, said in a news release issued Thursday.
“It is imperative that we take steps to ensure the well-being of our youth. We are calling for measures to be implemented to mitigate these harms and prioritize the mental health and academic success of our future generation.”
The school boards are represented by Toronto-based law firm Neinstein LLP and the news release states that school boards “will not be responsible for any costs related to the lawsuit unless a successful outcome is reached.”
These lawsuits come as hundreds of school districts in the United States file similar suits.
“A strong education system is the foundation of our society and our community. Social media products and the changes in behaviour, judgement and attention that they cause pose a threat to that system and to the student population our schools serve,” Duncan Embury, the head of litigation at Neinstein LLP, said in the new release.
“We are proud to support our schools and students in this litigation with the goal of holding social media giants accountable and creating meaningful change.”
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