adplus-dvertising
Connect with us

Tech

Live Nation and Snapchat Partner for AR at Festivals – How It Works

Published

 on

Live Nation Snapchat AR festivals partnership Photo Credit: Snapchat

Snapchat has announced a multi-year partnership with Live Nation to build immersive AR capabilities for several music festivals.

Snapchat has a huge reach with more than 600 million monthly active users around the world. Snapchat reaches more than 75% of the 13-34 year-old demographic in 20 countries. It has partnered with creators and developers to create unique products and services. The latest is a tool built for festival attendees to help Snapchatters find each other easily.

Snapchat has partnered with Live Nation to give fans a custom-built immersive AR experience from Snap Inc’s creative studio, Arcadia.

Fans can open the Snapchat Camera at select concerts for AR experiences that are seamless. It extends the artist’s creative canvas into the crowd to create moments that are unique and memorable for each attendee. Attendees will be able to use the Snapchat Camera to find merch, their friends, discover exclusive landmarks on festival grounds, and many more applications.

Snapchat and Live Nation are rolling out the immersive AR experience to some of the biggest festivals in the world. From Lollapalooza in Chicago to Rolling Loud in Miami, here’s a peek at the festivals that will include AR integration.

  • Austin City Limits (Austin, TX)
  • Beyond Wonderland (San Bernardino, CA)
  • Bonnaroo Music & Arts Festival (Manchester, TN)
  • Day Trip Festival (San Bernardino, CA)
  • Electric Daisy Carnival (Las Vegas, NV)
  • Leeds Festival (Bramham Park, UK)
  • Lollapalooza (Chicago, IL)
  • Lollapalooza Paris (Paris, France)
  • Reading Festival (Reading, UK)
  • Rolling Loud (Miami, FL)
  • Roots Picnic (Philadelphia, PA)
  • The Governors Ball (New York, NY)
  • Wireless Festival (Crystal Palace, UK)
  • Wireless Festival (Finsbury Park, UK)
  • Lights On (Brooklyn, NY)
  • Wireless Festival (Birmingham, UK)

The first concert experience to feature the new immersive AR experience is Electric Daisy Carnival in May. “Electric Daisy Carnival is using our augmented reality technology so that fans can experience festivals through a new lens,” the press release reads. Check out this video to see how Snapchat envisions the AR experience for festival attendees.

 

728x90x4

Source link

Continue Reading

Business

Payments tech company Lightspeed Commerce conducting strategic review of business

Published

 on

 

MONTREAL – Lightspeed Commerce Inc. says it is conducting a review of its business and operations including talks relating to a range of potential strategic alternatives.

The Montreal-based payments technology company made the comments after reports concerning a potential transaction involving the company.

Lightspeed says it periodically undertakes a review of its business and operations with a view of realizing its full potential.

A strategic review is often seen by investors as a prelude to a sale by a company.

Lightspeed says its board of directors is committed to acting in the best interests of the company and its stakeholders.

Company founder Dax Dasilva returned to the role of chief executive officer earlier this year and has been working to return the company to profitability.

This report by The Canadian Press was first published Sept. 26, 2024.

Companies in this story: (TSX:LSPD)

The Canadian Press. All rights reserved.

Source link

Continue Reading

Economy

Bank of Canada trying to figure out how AI might affect inflation, Macklem says

Published

 on

 

OTTAWA – Bank of Canada governor Tiff Macklem says there is a lot of uncertainty around how artificial intelligence could affect the economy moving forward, including the labour market and price growth.

In a speech in Toronto at the Economics of Artificial Intelligence Conference, the governor said Friday that the central bank is approaching the issue cautiously to get a better understanding of how AI could affect its job of keeping inflation low and stable.

“Be wary of anyone who claims to know where AI will take us. There is too much uncertainty to be confident,” Macklem said in prepared remarks.

“We don’t know how quickly AI will continue to advance. And we don’t know the timing and extent of its economic and social impacts.”

The governor said AI has the potential of increasing labour productivity, which would raise living standards and grow the economy without boosting inflation.

In the short-term, he said investment in AI is adding to demand and could be inflationary.

However, Macklem also highlighted more pessimistic scenarios, where AI could destroy more jobs than it creates or lead to less competition rather than more.

The governor called on academics and businesses to work together to shed more light on the potential effects of AI on the economy.

“When you enter a dark room, you don’t go charging in. You cautiously feel your way around. And you try to find the light switch. That is what we are doing. What we central bankers need is more light,” he said.

This report by The Canadian Press was first published Sept. 20, 2024.

The Canadian Press. All rights reserved.

Source link

Continue Reading

Tech

United Airlines will offer free internet on flights using service from Elon Musk’s SpaceX

Published

 on

 

CHICAGO (AP) — United Airlines has struck a deal with Elon Musk’s SpaceX to offer satellite-based Starlink WiFi service on flights within the next several years.

The airline said Friday the service will be free to passengers.

United said it will begin testing the service early next year and begin offering it on some flights by later in 2025.

Financial details of the deal were not disclosed.

The announcement comes as airlines rush to offer more amenities as a way to stand out when passengers pick a carrier for a trip. United’s goal is to make sitting on a plane pretty much like being on the ground when it comes to browsing the internet, streaming entertainment and playing games.

“Everything you can do on the ground, you’ll soon be able to do on board a United plane at 35,000 feet, just about anywhere in the world,” CEO Scott Kirby said in announcing the deal.

The airline says Starlink will allow passengers to get internet access even over oceans and polar regions where traditional cell or Wi-Fi signals may be weak or missing.

The Canadian Press. All rights reserved.

Source link

Continue Reading

Trending