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Newswire Helps Tech Startup Secure an Earned Media Mention – GlobeNewswire

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SARASOTA, Fla., June 30, 2021 (GLOBE NEWSWIRE) — Newswire, an industry leader in press release distribution, has been helping small to midsize companies in a variety of industries deliver the right message to the right audience at the right time.

Through a combination of its robust SaaS technology and the knowledge and experience of its team of media and marketing experts, Newswire has secured valuable mentions in a number of popular publications including but not limited to Cheddar, Bloomberg, TechCrunch, Forbes, Wall Street Journal and more.

For one client that provides hardware and software for electronic enthusiasts, Newswire’s Guided Tour program provided them with the necessary resources to overcome inconsistencies when it comes to distributing relevant and newsworthy announcements that garner media attention.

Through this partnership, Newswire developed and implemented an effective media and marketing strategy that aligned with and empowered their go-to-market plan.

“Many small and midsize business owners run into the problem of not having enough bandwidth to appropriately address their company’s marketing needs,” said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. “Our team handles this aspect of the business so our clients can focus on other important initiatives to improve their bottom line.”

By leveraging Newswire’s industry-leading solutions, this tech startup was able to secure a feature in a popular publication that highlights trends and innovations in a variety of industries including tech, gadgets, art, and more.

In fact, this publication attracts six to eight million views a month and through this earned media mention, Newswire’s client was able to share information about their IoT platform and how it can benefit both novices and experts alike.

“Our client has created a unique product offering, and our team was able to identify the right angle to garner media attention that, in turn, increased brand awareness,” Terenzio noted.

To learn more about how Newswire’s integrated solutions are helping other small to midsize companies grow their audience, expand their reach, and implement an effective go-to-market strategy, visit Newswire.com today.

About Newswire

Newswire delivers press releases and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend, and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.

For more information, visit http://www.newswire.com.

Contact Information:

Charlie Terenzio
CMO and SVP of Media and Marketing Communications
Newswire
Office: 813-480-3766
Email: charlie@newswire.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/67749880-9aff-449e-8c5d-7fb1e0d72d10

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DeFiance Media Launches To Cover Blockchain-Based DeFi Business And Culture – Forbes

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DeFiance Media, a video-news startup focused on coverage of the business and culture of the fast-growing decentralized finance (”DeFi”) sector, has launched with a presence on OTT and digital broadcast services reaching 65 million homes in the United States and abroad, and a new website providing enhanced coverage.

“We’re not taking the ‘Bloomberg for crypto’ approach” of some competing services covering parts of the blockchain world, Scarpa said. “None of them went on TV. We’re only streaming (video). If you look at mass media, and the way they’re portraying the decentralized narrative, there’s a real hole (in coverage) there, for covering it in a positive way.”

The 24/7 channel will feature a mix of original programming from notable personalities, third-party creators such as Hardcore Finance, news from across the world of blockchain, cryptocurrencies, non-fungible tokens and related areas, as well as related areas such as biotech, the artists and creators using NFTs, artificial intelligence, “connected living,” alternative energy, and “regenerative culture.” Other programming will come from partnerships with high-profile blockchain and cryptocurrency conferences.

“Our job is really more akin to a Huffington Post in terms of curation for these contributors,” Scarpa said. “We enable them to goose their personal brands. That’s our job, to increase carriage, to amplify their voice, promote what their doing.”  

Scarpa said he was “adamant” about including cultural coverage of the blockchain space, particularly with NFTs, where many musicians, artists and other creative talent are eagerly jumping in.

“They’re in the space now, they’re artists doing really interesting work,” Scarpa said. “They’re really the cultural fabric of the community. If we were only a financial network, DeFiance wouldn’t be broad enough to be something providers want to carry.” 

Scarpa, whom I’ve known socially for many years, served as New York bureau chief in the early days of CNET, which undertook in the 1990s to cover the emerging internet and tech industry in a focused way. Scarpa said he is taking inspiration for DeFiance from the approaches CNET took to industry coverage back then.

Services carrying the startup’s content include aggregators such as Local Now, Select TV, NetRange, Glewed TV, as well as Twitter and Amazon

AMZN
-owned Twitch. The services reach a combined 50 million U.S. households and another 15 million outside the country.

Initial shows include Bitcoin: Culture Conversations, whose episode feature interviews of former Shark Tank star Kevin O’Leary, venture capital stalwart Tim Draper, actor Adrian Grenier and skateboard icon Tony Hawk, and musicians Blond:ish and Fab Five Freddy. Weekly programs will be hosted by Patrick Tsang, Sarah Austin, Matt McKibbon, Ted Moskovitz, Mike Matsumura, Alex Chizhik, Shimon Lazarov, Steve McGarry, Siraj Raval, and Freya Fox.

The company hopes to make money several ways: with ad-revenue shares from carriers, branded entertainment/sponsored content, events, content licensing to Getty Images and similar outlets, and transactional markets, among other potential opportunities.

DeFiance is based in Puerto Rico, and has a studio in the Venice neighborhood of Los Angeles, Scarpa said. But in keeping with its core subject matter, the operation is heavily decentralized, with contributors and programming coming from numerous cities.

The company has been raising a seed round of about $2 million, Scarpa said.

It counts among its investors and advisers a number of notables in the blockchain world and related areas, including investor Brock Pierce, who is long-time chairman of the Bitcoin Foundation; Eric Pulier, founder of Vatom; Doug Scott, founder of gaming culture company Subnation; Hong Kong investor and podcast host Patrick P.L. Tsang; Good Human co-founder and former Warner Bros. Entertainment VP James Glasscock; and Craig Sellars, co-founder/CTO of cryptocurrency services company Tether. Sellars and Pulier are credited as pioneering creators of the technologies behind NFTs.

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NASA Invites Media to Next SpaceX Cargo Launch to Space Station – NASA

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NASA Invites Media to Next SpaceX Cargo Launch to Space Station  NASA



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How HuffPost Canada's digital impact and untimely demise changed Canadian news media – Poynter

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Mel Woods found out they no longer had a job from a group chat.

The Vancouver-based journalist was working as HuffPost Canada’s only worker in the western region of the country, covering viral and trending stories as an associate editor, up until the outlet’s unceremonious March 2021 demise. BuzzFeed bought HuffPost in November 2019 and, just two weeks after the newsroom’s decision to unionize, closed HuffPost Canada and left 23 staff without their jobs.

It’s another data point in a long list of recent closures and contractions on the Canadian media landscape.

Many of those laid off have landed positions elsewhere. Woods now plies their trade at Xtra — a Toronto-based outlet focused on 2SLGBTQ+ perspectives — and others have surfaced as staff at The New York Times, CBC and Politico, among others. Some left for public relations gigs, and others are currently working as freelancers. The announcement of the closure just one week from the meeting, Woods said, left some staff scrambling.

“For somebody who was suddenly unemployed, it was a very, very busy week because we had to sort out what happened and when, and what the unionization played into it, what severance played into it and why it had happened because it caught all of us by surprise,” Woods said.

HuffPost’s union, CWA Canada, had never faced a closure in its history. President Martin O’Hanlon said the ceasing of operations points to BuzzFeed’s lack of understanding of the Canadian media landscape.

“I don’t think it says a lot about the Canadian media industry, per se, I think it says a lot about BuzzFeed. And I think it tells you that BuzzFeed is just interested in America, and in making as much profit as possible,” O’Hanlon said. “… They don’t give a damn about Canadian journalism is the bottom line.”

In an emailed statement, a spokesperson for BuzzFeed said: “BuzzFeed announced a restructuring of HuffPost in March in order to break even this year and fast-track its path to profitability. As part of these changes, we made the difficult decision to close HuffPost’s Canada and Quebec operations. The incredibly talented teams there have made enormous contributions to the political and news ecosystems in Canada — from extensive, award-winning coverage of the federal election, to relentless reporting on how COVID-19 exacerbated a long-term care crisis, and a powerful investigation of how mental illness is responded to as a crime. We know this decision was painful for everyone affected, but we are confident that these journalists will continue to do powerful and impactful reporting in the years to come. We continue to do everything we can to ensure their transition is a smooth one.”

The announcement certainly wasn’t easy on the staff of HuffPost Canada. The all-hands meeting in which the closure was announced, which Woods said was predicted within the staff to be announcing a new U.S. editor-in-chief, had the password “spring is here.”

But the closing of HuffPost Canada is more than another sad story to add to the layoffs seen at other newsrooms in Canada, most publicly at Global and Postmedia. HuffPost’s Canada’s coverage won awards posthumously. Woods won an award from RTDNA Canada for examining gender and transphobia more than two months after the outlet officially closed.

The skill and success of the staff was partially due to the culture and the diversity of the newsroom, Woods said.

“The fact of how quickly folks have been snapped up by other places is proof of the respect that was had for our newsroom,” Woods said. “We kind of sprinkled our seeds everywhere.”

Woods likened the HuffPost style that they have taken to Xtra as “serving (readers) their vegetables, but in a good way,” through a metrics and service journalism-focused approach.

Some of those seeds appear to have taken root elsewhere. New approaches to digital journalism in Canada, including what service looks like to staff and readers, is a common thread in discussions with Canadian newsroom leaders.

The Canadian Association of Journalists recently completed data collection for their first diversity survey, modeling their work after the News Leaders Association in the U.S. Meanwhile, CBC made the decision to turn off all Facebook comments on news stories for a month beginning in mid-June, which editor-in-chief Brodie Fenlon attributed to a data-gathering exercise mixed with a want to protect the mental health of journalists. It is a policy that they have since extended to the end of October.

HuffPost Canada’s digital impact, and its dismantling, points toward a future for Canadian journalism that must consider the health of its readers and staff while acknowledging the changing needs of digital media.

CBC’s decision to direct the tenets of service journalism toward its own staff hints toward an industry that is understanding (at a glacial pace) just how worn down it is and how building back means doing so with care. At this year’s Michener Awards, a ceremony dedicated to public service journalism and its impact on society, APTN journalist Kenneth Jackson acknowledged what it means to sit with the impact your work makes, on subjects, readers and staff.

“If you want to do service journalism you can’t fly above it,” he said, “you gotta get down and wear it.”

BuzzFeed appears to have worn its decision, as have the journalists who had to face the consequences.

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