| Toronto, On — Eldon Sprickerhoff’s new book, “Committed: Startup Survival Tips and Uncommon Sense for First-Time Tech Founders” is available for pre-order, release date, November 5th, from Sutherland House Experts. Sprickerhoff is a world-acclaimed entrepreneur, trusted advisor, mentor, investor, and board member working at the frontier of information security, computer science, software-as-a-service (SaaS), and finance. Eldon Sprickerhoff has always been the kind of person who knew he wanted to start something and see it through to success, no matter what it took. But how does that journey begin? Where do you start? “Committed” has those answers. Sprickerhoff assembled a list of everything he didn’t know as a first-time technical startup founder before his firm rocketed to a value of over $1 billion. “Committed” guides first-time tech founders on how to find their product-market fit, raise early-stage capital, and how to compete against bigger and better-funded competitors. There are no magic wands, but there is a proven path. Widely respected for his commonsense approach to business, Sprickerhoff uses his professional life lessons to show his readers ways of building resilience and pushing through failure in order to survive and come out the other side. Does your tech startup have in you… what it takes to survive and thrive? “Committed” will get you there.
Eldon Sprickerhoff, widely known and respected for his innovative achievements in cybersecurity, is the Co-Founder of eSentire, a leading global cybersecurity Managed Detection and Response company. Sprickerhoff has a Bachelor of Mathematics (Major: Computer Science, Minor: Economics) from the University of Waterloo, and was awarded the J.W. Graham Medal in Computing and Innovation. He was inducted into the Waterloo Region Entrepreneur Hall of Fame this year and currently works as a Strategic Advisor at Caledon Ventures.
Sprickerhoff knows great tech isn’t enough.
“Committed” offers Entrepreneurs “survival strategies” that encourage technical founders to embrace their new title, the one that matters most: Chief Survival Officer.
“Eldon Sprikerhoff is a legend in the Canadian tech sector — for his pioneering success in founding eSentire, and also for being one of the best mentors around. Anyone who has ever wanted to start a business will benefit from Eldon’s hard-won wisdom, delivered with his usual candor, wit and humility. This is a terrific guide to building great businesses, but also, and maybe even more importantly, it is a book about how to stay sane and hopeful when the going gets tough.”
– Charles Finlay, Founding Executive Director of Rogers Cybersecure Catalyst at Toronto Metropolitan University
“Eldon’s road from zero to $1B puts him in a rare and advantageous position to offer practical insights and strategies that are both profound and accessible. After 20 years of supporting founders and bearing witness to their challenges, Committed is one of the most real guides available for anyone truly serious about success as a start-up entrepreneur.”
– Dave Unsworth, Co-Founder and General Partner of Information Venture Partners
“Every successful founder had some kind of competitive advantage. For Eldon, it was his deep experience in cyber defense and a passion for helping companies to protect their data. For first-time entrepreneurs looking to start a high-impact company today, it’s Committed. Any aspiring or early-stage founder should read this book.”
– Ross Haleliuk, best-selling author of Cyber for Builders
“First-time technical founders don’t know what they don’t know. Candid, practical advice from technical founders who have “walked the path” is hard to find. I Hope “Committed” will help lighten the journey.”
— Eldon Sprickerhoff
Release date: November 5 available now for pre order
https://www.amazon.ca/Committed-Survival-Uncommon-First-Time-Founders/dp/1738396428
Media Inquiries:
Sasha Stoltz Publicity:
Sasha Stoltz | [email protected] | 416.579.4804
https://www.sashastoltzpublicity.com |
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