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Apple Watch gym partnerships give you perks for working out – The Verge

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Apple is launching a partnership program for gyms today called “Apple Watch Connected” that’s meant to highlight chains that integrate with its wearable and offer perks for owners. In some cases, perks include discounted membership fees and gift cards for people who regularly work out, according to CNBC.

For a gym to get the Apple Watch Connected branding, it’ll have to offer three things:

  1. An app for iPhones and Apple Watches that offers information like class times
  2. Support for Apple Pay to buy things at the gym
  3. Some kind of perk for wearers, like membership discounts

One thing that’s not required across the board: machines that support GymKit, Apple’s system for syncing an Apple Watch with fitness equipment like treadmills and ellipticals. Reports on the program say these may be offered where applicable, since GymKit doesn’t support many types of equipment right now. It’s not clear if it’s required at gyms that have supported machine types, though.

The partnership is, in theory, a win for everyone involved. Apple Watch owners get a better experience at gyms (and potentially some discounts); Apple gets gyms that not only better support its product, but go out of their way to offer perks to its customers; and gyms get customers who may be more likely to stay with them due to the incentivized workouts.

It’s free for gyms to join the program, though I’m a little skeptical about how much benefit there really is to a program that mostly boils down to “give discounts to Apple customers.” If Apple, in turn, offers promotion for these gyms, then they could certainly see more people headed their way. But at least for now, there’s no word on these gyms being highlighted in, say, Apple Maps or Apple’s Health app.

At launch today, there are four Apple Watch Connected gym partners: YMCA, Crunch Fitness, Basecamp Fitness, and Orange Theory. It’ll also only be live at select locations for each. Crunch is the only gym offering membership discounts for people who work out regularly; Orange Theory is offering gift card perks; and the YMCA will donate classes to kids. Basecamp is advertising a program it already offers that can give subscribers an Apple Watch for free.

The tie-in with gyms is Apple’s latest attempt to associate wearing an Apple Watch and being fit with saving money. It’s also worked in the past with health insurers to offer discounts to people who wear the Watch. The integrations make sense given the focus on fitness, but they also mean that people who can’t afford a watch that starts at $200 that connects to a phone that starts at $449 miss out on these discounts.

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Tight deadlines on software projects can put safety at risk: survey

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TORONTO – A new survey says a majority of software engineers and developers feel tight project deadlines can put safety at risk.

Seventy-five per cent of the 1,000 global workers who responded to the survey released Tuesday say pressure to deliver projects on time and on budget could be compromising critical aspects like safety.

The concern is even higher among engineers and developers in North America, with 77 per cent of those surveyed on the continent reporting the urgency of projects could be straining safety.

The study was conducted between July and September by research agency Coleman Parkes and commissioned by BlackBerry Ltd.’s QNX division, which builds connected-car technology.

The results reflect a timeless tug of war engineers and developers grapple with as they balance the need to meet project deadlines with regulations and safety checks that can slow down the process.

Finding that balance is an issue that developers of even the simplest appliances face because of advancements in technology, said John Wall, a senior vice-president at BlackBerry and head of QNX.

“The software is getting more complicated and there is more software whether it’s in a vehicle, robotics, a toaster, you name it… so being able to patch vulnerabilities, to prevent bad actors from doing malicious acts is becoming more and more important,” he said.

The medical, industrial and automotive industries have standardized safety measures and anything they produce undergoes rigorous testing, but that work doesn’t happen overnight. It has to be carried out from the start and then at every step of the development process.

“What makes safety and security difficult is it’s an ongoing thing,” Wall said. “It’s not something where you’ve done it, and you are finished.”

The Waterloo, Ont.-based business found 90 per cent of its survey respondents reported that organizations are prioritizing safety.

However, when asked about why safety may not be a priority for their organization, 46 per cent of those surveyed answered cost pressures and 35 per cent said a lack of resources.

That doesn’t surprise Wall. Delays have become rampant in the development of tech, and in some cases, stand to push back the launch of vehicle lines by two years, he said.

“We have to make sure that people don’t compromise on safety and security to be able to get products out quicker,” he said.

“What we don’t want to see is people cutting corners and creating unsafe situations.”

The survey also took a peek at security breaches, which have hit major companies like London Drugs, Indigo Books & Music, Giant Tiger and Ticketmaster in recent years.

About 40 per cent of the survey’s respondents said they have encountered a security breach in their employer’s operating system. Those breaches resulted in major impacts for 27 per cent of respondents, moderate impacts for 42 per cent and minor impacts for 27 per cent.

“There are vulnerabilities all the time and this is what makes the job very difficult because when you ship the software, presumably the software has no security vulnerabilities, but things get discovered after the fact,” Wall said.

Security issues, he added, have really come to the forefront of the problems developers face, so “really without security, you have no safety.”

This report by The Canadian Press was first published Oct. 8, 2024.

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The Canadian Press. All rights reserved.

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Beware of scams during Amazon’s Prime Big Deal Days sales event: cybersecurity firm

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As online shoppers hunt for bargains offered by Amazon during its annual fall sale this week, cybersecurity researchers are warning Canadians to beware of an influx of scammers posing as the tech giant.

In the 30 days leading up to Amazon’s Prime Big Deal Days, taking place Tuesday and Wednesday, there were more than 1,000 newly registered Amazon-related web domains, according to Check Point Software Technologies, a company that offers cybersecurity solutions.

The company said it deemed 88 per cent of those domains malicious or suspicious, suggesting they could have been set up by scammers to prey on vulnerable consumers. One in every 54 newly created Amazon-related domain included the phrase “Amazon Prime.”

“They’re almost indiscernible from the real Amazon domain,” said Robert Falzon, head of engineering at Check Point in Canada.

“With all these domains registered that look so similar, it’s tricking a lot of people. And that’s the whole intent here.”

Falzon said Check Point Research sees an uptick in attempted scams around big online shopping days throughout the year, including Prime Days.

Scams often come in the form of phishing emails, which are deceptive messages that appear to be from a reputable source in attempt to steal sensitive information.

In this case, he said scammers posing as Amazon commonly offer “outrageous” deals that appear to be associated with Prime Days, in order to trick recipients into clicking on a malicious link.

The cybersecurity firm said it has identified and blocked 100 unique Amazon Prime-themed scam emails targeting organizations and consumers over the past two weeks.

Scammers also target Prime members with unsolicited calls, claiming urgent account issues and requesting payment information.

“It’s like Christmas for them,” said Falzon.

“People expect there to be significant savings on Prime Day, so they’re not shocked that they see something of significant value. Usually, the old adage applies: If it seems too good to be true, it probably is.”

Amazon’s website lists a number of red flags that it recommends customers watch for to identify a potential impersonation scam.

Those include false urgency, requests for personal information, or indications that the sender prefers to complete the purchase outside of the Amazon website or mobile app.

Scammers may also request that customers exclusively pay with gift cards, a claim code or PIN. Any notifications about an order or delivery for an unexpected item should also raise alarm bells, the company says.

“During busy shopping moments, we tend to see a rise in impersonation scams reported by customers,” said Amazon spokeswoman Octavia Roufogalis in a statement.

“We will continue to invest in protecting consumers and educating the public on scam avoidance. We encourage consumers to report suspected scams to us so that we can protect their accounts and refer bad actors to law enforcement to help keep consumers safe.”

Falzon added that these scams are more successful than people might think.

As of June 30, the Canadian Anti-Fraud Centre said there had been $284 million lost to fraud so far this year, affecting 15,941 victims.

But Falzon said many incidents go unreported, as some Canadians who are targeted do not know how or where to flag a scam, or may choose not to out of embarrassment.

Check Point recommends Amazon customers take precautions while shopping on Prime Days, including by checking URLs carefully, creating strong passwords on their accounts, and avoiding personal information being shared such as their birthday or social security number.

The cybersecurity company said consumers should also look for “https” at the beginning of a website URL, which indicates a secure connection, and use credit cards rather than debit cards for online shopping, which offer better protection and less liability if stolen.

This report by The Canadian Press was first published Oct. 8, 2024.

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AWS director wants Canada’s AI legislation to mesh with other countries

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TORONTO – Amazon Web Services’ director of global artificial intelligence is encouraging Canada not to go it alone when it comes to regulating the technology.

Canada should settle on AI legislation that is “interoperable” with guardrails other countries will wind up using or many burgeoning companies could wind up having trouble, Nicole Foster warned Tuesday.

“A lot of our startups are wonderfully ambitious and have ambitions to be able to sell and do business around the world, but having bespoke, unique rules for Canada is going to be an extremely limiting factor,” Foster said during a talk at the Elevate tech conference in Toronto.

Canada is working on an Artificial Intelligence and Data Act that is meant to design how the country will design, develop and deploy the technology.

The legislation is still winding its way through the House of Commons and isn’t expected to come into effect until at least next year but is being watched intensely in the technology sector and beyond.

Many worry the legislation could curtail innovation and push companies to flee for other countries that are more hospitable toward AI, but most agree that the technology industry cannot be left to decide on its own guardrails.

They reason the sector needs some parameters to protect people from systems perpetuating bias, spreading misinformation and causing violence or harm.

With the European Union, Canada, the U.S. and several other countries all charting their own paths toward guardrails, some in the tech community have called for collaboration.

Foster says there’s some “really promising signs” it could come to fruition based on what she’s seen from the G7 countries.

“Everybody is saying the right things. Everybody thinks interoperability is important,” she said.

“But saying it’s important and doing it are two different things.”

Canada’s industry minister François-Philippe Champagne is largely responsible for whatever approach the country takes to AI.

Last summer, he told attendees at another tech conference in Toronto, Collision, that he feels Canada is “ahead of the curve” with its approach to artificial intelligence, beating even the European Union.

“Canada is likely to be the first country in the world to have a digital charter where we’re going to have a chapter on responsible AI because we want AI to happen here,” he said.

His government has said it would ban “reckless and malicious” AI use, establish oversight by a commissioner and the industry minister and impose financial penalties.

Whatever Canada settles on, Foster said it has to be “conscious of the cost of regulation” because asking companies to undergo evaluations to ensure their software is safe can often be time-consuming and much of that work is already being done.

She feels the best regulatory model will identify high-risk AI systems and ensure there are steps in place to mitigate any harms they could cause but won’t regulate things that shouldn’t be regulated.

Among the AI systems she thinks can go without regulation are “mundane” systems like those that get baggage to travellers at an airport faster.

“I think (it’s about) being focused on the risks that we need to address and then really kind of not getting in the way of really valuable technology that’s going to make our lives better,” Foster said.

In a separate panel, Adobe’s head of global AI strategy Emily McReynolds also mentioned that there’s a role for companies to play in the conversation around regulation, too.

Adobe, she said, has committed to not mining the web for data it uses in its AI systems and instead opted to license information. She positioned the move as one that brings transparency to the company’s work but also ensure it is “really respecting creators,” who tend to use the company’s software.

She said Adobe had chosen to take a proactive approach to issues like data and told other businesses “it’s really important to understand that building AI responsibly is not something that comes after.”

This report by The Canadian Press was first published Oct. 2, 2024.

The Canadian Press. All rights reserved.

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