Astute Acquires Socialbakers to Strengthen Customer Experience Offering with Social Media Marketing - Financial Post

This transaction marks an important step in Astute’s mission to becoming the Chief Customer Officer’s platform of choice. The company’s momentum is also evidenced by recent developments such as the addition of experienced SaaS technology executive Mark Zablan as CEO, acquiring VoC leader iperceptions, bringing on new customers such as The Emerson Group, and winning multiple awards including the 2020 Stevie® Award for Most Innovative Tech Company and Business Intelligence Group’s Best Places to Work Award.

About Astute

Astute is a full-service end-to-end customer engagement platform for the world’s largest global brands. Astute unifies all first-party data across the customer journey, offering AI-driven customer self-service, agent desktop CRM, social media management, and powerful Voice of the Customer tracking and analytics. No matter how customers choose to engage, Astute elevates the interaction while capturing invaluable first-party data to improve the journey. Winner of the 2020 Stevie® Award for Most Innovative Tech Company and CUSTOMER Magazine’s 2020 Contact Center Technology Award, Astute’s commitment to innovating the customer experience is well-recognized in the market. Learn more at astutesolutions.com.

About Socialbakers

Socialbakers is the trusted social media management partner to thousands of enterprise and mid-market brands. Leveraging the largest social media data-set in the industry, Socialbakers’ AI-powered social media marketing suite helps brands large and small ensure their investment in social media is delivering measurable business outcomes. With over 2,500 clients across 100 countries, Socialbakers is the leading social media management platform, tracking 10 million social profiles across all major social platforms including Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest, Google+, and VK.com. Socialbakers has been a Facebook Marketing Partner since 2011, a Pinterest Marketing Partner since 2017 and a LinkedIn Marketing Partner since 2017. For more information, visit www.socialbakers.com.