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Communications Assistant – Social Media – ReliefWeb

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Reports to: Communications Officer

Location: Cairo, Egypt (or remote from a location with an ICARDA office)

Main purpose of position

Provide general communication support, with an emphasis on social media, for ICARDA’s communications and outreach activities.

About ICARDA

The International Center for Agricultural Research in the Dry Areas (ICARDA) is a treaty-based international non-profit research organization supported by CGIAR.

ICARDA’s mission is to reduce poverty, enhance food, water, and nutritional security, as well as environmental health in the face of global challenges including climate change. We do this through innovative science, strategic partnerships, linking research to development and capacity development that take into account gender equality and the role of youth in transforming the dry areas. ICARDA works in partnership with governments, universities, civil society, national agricultural research organization, other CGIAR Research Centers, and the private sector. With its temporary Headquarters in Beirut, Lebanon, ICARDA operates in regional and country offices across Africa, Asia and the Middle East. For more information: www.icarda.org

All CGIAR Centers are currently engaged into a reform process (“One CGIAR’”) that will help ICARDA and CGIAR achieve better impact through more strategically integrated research, unified governance, an integrated structure and new research modalities across participating Research Centers. This transformation is supported by CGIAR donors who have committed to increased funding as a result of these reforms.

Main responsibilities

SOCIAL MEDIA

  • Assist with the planning, drafting, and posting of social media posts and campaigns in English and Arabic.
  • Assist with the social media calendar and scheduling.
  • Respond to social media messages, and monitoring reactions on our social media platforms/Forwarding them to the relevant unit.
  • Help collect and analyse metrics across ICARDA digital marketing activities.
  • Manage the ICARDA Flickr and YouTube channels.
  • Help facilitate paid advertising on social media platforms.
  • Identify relevant handles, hashtags, and tags for social media posts.
  • Advise the team on new social media techniques, tools, and model digital campaigns.

NEWSLETTERS/EMAIL MARKETING

  • Help to develop compelling email alerts and newsletters and supporting the team in their use of the email marketing tool (MailChimp).
  • Draft, test, and tweak email content as needed.
  • Manage email lists.
  • Gather insights on the audience and compile email impact reports.

GENERAL AD HOC TASKS

  • Create basic drafts in English and Arabic for short news alerts and event pages on the website.
  • Help to support Arabic-English-Arabic content translations as needed.
  • Upload content to the ICARDA website.
  • Perform research on current benchmark trends and audience preferences.
  • Perform twice-daily sweep of watch-lists, news, alerts, trends, top stories, etc. across our tools to produce content suggestions for social media outputs.
  • Help source and develop visuals for general communications purposes.
  • Support the team to organize and publicize live and online events.
  • Upload communications products on the internal intranet.
  • Upload and organize ICARDA images while adding relevant keywords /tagging to ensure photos are saved in an image library and labelled correctly.

Education, qualifications, requirements, and experience

  • University degree in Communication, Public Relations Journalism, Marketing, International Relations, or relevant fields.
  • High level of Arabic and English (oral and written).
  • 1-2 years of experience in social media and platforms – Facebook, Twitter, Instagram, LinkedIn, and YouTube.
  • Proficiency in MS Word, Excel and PowerPoint.
  • Fluency in social media.

Candidates must be living in countries in which ICARDA has an office and be nationals of any of the eligible countries: Egypt, Morocco, Tunisia, Jordan, Lebanon, Palestine, Syria, Turkey, UAE, Afghanistan, Central Asia/Caucuses.

Desirable qualifications and competencies

  • Social Media managing software and email marketing platforms (preferably Hootsuite and Mailchimp)
  • Facebook Live and similar on other channels.
  • Alert software (news/google alerts/tags/mentions).
  • Paid advertising – FB Manager/AdWords/Twitter Ads
  • Google analytics.
  • Adobe Photoshop, Illustrator, or InDesign.
  • Microsoft Office.

Terms of appointment

The successful candidate will be offered a one-year consultancy contract on a full-time basis and will be provided with a monthly honorarium, vacation, medical leave provisions and medical insurance.

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Watergate's 50th Anniversary: A Multi-Media Guide For Today – Forbes

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The January 6th hearings from the House of Representatives Select Committee are unfolding just as we are marking the 50th anniversary of the Watergate break-in and the beginning of the end of the presidency of Richard Nixon. With this remarkable confluence of history, it’s an important time to revisit the deep well of Watergate-related media content not only to enhance our understanding of the stunning events of the 1970s but to contextualize the horrors of what we are watching in real time today.

In sharing these suggestions, I’ll confess I have been a Watergate junkie – ok, nerd – from early on in my life. I don’t know how many young kids were mesmerized by figures such as Senator Sam Ervin and star witness (and current CNN commentator) John Dean, but I couldn’t get enough. Still, you don’t have to be a Watergate addict to find not only lessons of history but entertainment and even humor from a series of extraordinary storytellers about this era. And as we say in the digital age, and for the benefit of my students among many others, they are available in multiple formats.

All The President’s Men (1974 book; 1976 film). Of course, all Watergate roads trace back to Bob Woodward and Carl Bernstein, the young reporters who doggedly broke the link between the supposed “third-rate burglary” and the Oval Office. Their book doesn’t read like one of today’s quick retracing of recent events but is more akin to a John le Carre novel with an intricate plot of espionage and corruption. Both the book and the movie also rightfully helped inspire a generation of young journalists and helped bring to life the vital need to expose government wrongdoing.

As for the film, it’s hard to know where to start. How about two of the biggest movie stars of the 20th Century, Robert Redford as Woodward and Dustin Hoffman as Bernstein? How about Academy Award-winning screenwriter William Goldman? And as Washington Post editor Ben Bradlee, Jason Robards closed the film with the legendary entreaty: “Nothing is riding on this except the, uh, first amendment to the Constitution, freedom of the press, and maybe the future of the country.” Well said.

Blind Ambition (1976 book). John Dean, Nixon’s White House Counsel, wrote one of many Watergate memoirs, but this book is distinguished for several reasons. Dean was integral to the attempted Watergate cover-up but ultimately told the truth to Congress and the American public and his story resonates as the tale of a young, initially idealistic, brilliant lawyer – part of Washington, D.C. mythology – seeking to make an impact on history. When you see the courage of Cassidy Hutchinson and a group of other young Trump White House aides that have cooperated with the January 6th Committee, this book will give you feel for the alluring power of the White House and the strength it takes to stand up to it.

Slow Burn (2017 podcast). This is one of a series of in-depth “true history” podcasts, and provides a serious, methodical, digestible unfurling of Watergate and the investigation to uncover the truth. I’ll admit to a personal bias with this one as it features in-depth interviews with an old Washington friend Marc Lackritz, who (along with his wife) served as counsels for the Senate Watergate Committee. If you’re looking for an inside understanding of what it is like to serve on a congressional committee in the eye of a hurricane, you can’t do much better.

Frost/Nixon (2008 film; 2006 play). In need of cash after exile from the presidency, Richard Nixon sat for a historical series of interviews with David Frost which became controversial in part for the huge payout Nixon received to do them. Frost, mostly known in the U.S. as the host of an afternoon talk show, ended up drawing out rare candor from Nixon and the film captures the pressures of big-ticket TV journalism and the torturous soul of the ex-President. Michael Sheen as Frost and Frank Langella as Nixon brilliantly don’t go for impersonations of these historical figures but delve deep into the psyches at play here.

Richard Nixon: A Fantasy (1972 comedy album). I’m heading out to left field on this one, but it’s worth it. David Frye was a comedic impressionist whose career was inextricably linked to his uncanny impersonation of the often-imitated Nixon. Think of Alec Baldwin’s Trump during an era when comedy albums from George Carlin and Richard Pryor were major cultural forces. This album treated Watergate as precisely what it was – a massive criminal enterprise with overtones of a Mafioso playbook. When you’ve got Trump and his acolytes allegedly engaging in witness tampering and myopic paybacks, it’s not hard to see the linkage to the 2020 post-election conspiracy.

Watergate: Blueprint for a Scandal (2022 TV series). You’d think that in the last 50 years there would have been a definitive HBO drama series providing the 1970s equivalent of Game of Thrones, but it doesn’t exist. The current Starz series Gaslit covers this ground but I found it mostly slight and unworthy of its topic, despite the presence of Julia Roberts and Sean Penn. So better to head to CNN’s serious documentary treatment featuring the retrospective voices of key players such as Dean, Watergate prosecutor Richard Ben-Veniste and former Congresswoman Elizabeth Holzman.

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Pro-Chinese agents pose as activists on social media to protest Canadian rare earth mine – Financial Post

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Cybersecurity experts say fake accounts created to give China miners competitive advantage

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Pro-Chinese agents posed as concerned local residents on social media to try to spark protests over the opening of rare earth mines in the U.S. and Canada, cybersecurity researchers said in a new report.

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The fake Twitter and Facebook accounts were created to give China, the largest producer of rare earth minerals, a competitive advantage, cybersecurity research company Mandiant disclosed on Tuesday.

Mandiant has reported on a network of thousands of fake accounts across numerous social media platforms, websites and forums since 2019 that support China’s political interests. In one recent campaign Mandiant coined “Dragonbridge”, fake accounts purported to be concerned local residents and environmentalists on Facebook to orchestrate protests at the Texas facility of the Australian mining company Lynas Rare Earths Ltd., according to Mandiant. It was unclear who was behind the campaign, the firm said.

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The fake accounts claimed that the processing facility would spur irreversible environmental damage and radioactive contamination that could cause cancer and deformities in newborns, Mandiant researchers said. The accounts also criticized President Joe Biden’s plan to expedite mining of these rare minerals.

China has used its dominance in the rare earth minerals market, critical for manufacturing mobile phones and other electronics, to threaten the U.S. with export bans.

As a result, the Pentagon has promised to beef up domestic production. It inked a US$30 million deal with Lynas in 2021 to build a facility in Texas, which the Australian company said could help it produce a quarter of the world’s demand.

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Dragonbridge was also behind fake accounts criticizing a new mine in Saskatchewan from Canada’s Appia Rare Earths & Uranium Corp., which was announced this month, according to the report. In addition, the campaign’s accounts stoked anger over USA Rare Earth LLC’s plans to open a mine in Oklahoma, Mandiant said.

The Department of Defense said it will review the report, adding it would look into “ongoing concerns regarding a lack of transparency and over-reliance on concentrated foreign sources of critical minerals in key U.S. supply chains for essential global civilian and national security applications.”

Dragonbridge has been behind 10 disinformation campaigns targeting Ukraine, according to Mandiant, including claims that the U.S. was storing bio-weapons in labs in the country, according to Mandiant.

“The private sector is now the victim of attacks by Chinese information operations, which are growing increasingly aggressive,” said John Hultquist, vice president for Mandiant Intelligence.

“Information operations are typically a problem for civil society, governments, and platforms,” he said. “They rarely target the private sector so directly and aggressively.”

Bloomberg.com

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Hollywood Enlists Asian Media in US-Led $71 Billion Piracy Fight – BNN

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(Bloomberg) — Hollywood studios battling online piracy have enlisted the first Asian members of an industry coalition set up to seek out and shut down illegal streaming sites.

The Hong Kong-based streaming service Viu and True Visions, a leading Thai pay-TV provider, will be the first Asian companies to join the Alliance for Creativity and Entertainment, whose members include Netflix Inc., Walt Disney Co. and other major media companies.

The alliance is part of the US Motion Picture Association and has 39 members, with plans to enlist other players in Latin America and elsewhere. Dues from the media organizations are used to finance legal fights against the theft of content.

Piracy has been on the rise during the pandemic, costing US entertainment companies an estimated $29 billion to $71 billion in lost revenue annually, according to executives at the organization. And media companies typically notice, and act on, copyright and intellectual property theft before police.

“We now have local partners fighting this local fight, who can connect to local law enforcement,” Charles Rivkin, chairman of the alliance and the Motion Picture Association, said in an interview. “It’s a whole lot more effective when you have a local player come in with the MPA than the MPA just parachuting in on our own and trying to make headway.”

Expanding Ranks

While the organization is mostly made of US companies, including all of the major Hollywood studios and streaming services that form the MPA trade group, it also has international partners. BBC Worldwide and Vivendi SE’s Canal+ are two of its biggest European members. Rivkin said he has long sought to expand the group’s footprint in Asia-Pacific, where some of the largest illegal streaming sites are run.

Viu is one of the biggest streaming platforms in Asia, with 58.6 million monthly active users, according to the company. True Visions is a cable and satellite TV operator based in Thailand, and last month helped the alliance and local police arrest an alleged content pirate and shut down his website.

“We recognize the need to address the piracy that is widespread in our markets,” Marianne Lee, chief of content acquisition and development at Viu, said in a statement. “We are committed to ensuring consumers move from illegal piracy sites to legal options.”

While Hollywood has battled film and TV piracy for years, it became particularly problematic after major studios made their content more readily accessible online during pandemic lockdowns. John Fithian, the head of the National Association of Theatre Owners, said in April piracy was so widespread in 2021 that studios scrapped plans to debut their big, new films online rather than in theaters.

The alliance says it’s also looking to partner with major sports leagues across the world, since they are also the target of digital content thieves. In April, ACE added beIN Media Group, one of the biggest international sports broadcasters, to its ranks.

©2022 Bloomberg L.P.

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