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Ideon Media announces exclusive Canadian partnership with VICE Media Group – GlobeNewswire

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TORONTO, May 25, 2022 (GLOBE NEWSWIRE) — Ideon Media announced today it will serve as the exclusive ad sales and branded content development partner for VICE Media Group (VMG), the world’s largest independent youth media group, in Canada. VMG digital properties, which include VICE.com, and Refinery29.com, reach a combined 13.3 million unique visitors in Canada per month across all platforms (GAR, GWL, Comscore, VICE Census).

The new partnership will see Ideon Media exclusively represent the commercial activity of  VICE.com and Refinery29.com in Canada to brands and advertisers. This includes the sale of media advertising and sponsorships, production of branded content as well as affiliate advertising and commissions.

“VICE leaves an indelible mark on the public discourse, with impressive in-depth reporting and authentic storytelling that resonates worldwide. We’re so proud to represent VICE in Canada, and so flattered that Ideon has been given full latitude to help Canadian advertisers tell their stories on platforms like VICE and Refinery29 using Canadian talent and creators,” said Kevin Bartus, Ideon Media President and CEO.

“VICE is a true Canadian media success story, and has always been the gold standard for integrated campaigns targeting the youth demographic, and I am thrilled to be working with the company again. From best-in-class branded content, to incredible brand-sponsored events, and even cutting-edge proprietary digital ad products; VICE and Refinery29 allow brands to reach a huge Canadian audience of highly influential Gen-Z and Millennial young people in authentic and meaningful ways,” said Shawn Phelan, Vice President of Brand Partnerships, Ideon Media.

“I am delighted to be partnering with Kevin, Shawn and the team at Ideon in Canada to drive future growth across our publishing business. Our shared passion for the VICE brands, storytelling, breakthrough content solutions and our audiences will allow us to realise our ambitious growth targets in the market and to forge new opportunities with brands and advertisers,” said Luke Barnes, Chief Revenue Officer and Chief Digital Officer, EMEA, VICE Media Group.

ABOUT VICE MEDIA GROUP
VICE Media Group is the world’s largest independent youth media company. Launched in 1994, VICE has offices across 25 countries across the globe with a focus on five key businesses: VICE.com, an award-winning international network of digital content; VICE STUDIOS, a feature film and television production studio; VICE TV, an Emmy-winning international television network; a Peabody award winning NEWS division with the most Emmy-awarded nightly news broadcast; and VIRTUE, a global, full-service creative agency. VICE Media Group’s portfolio includes Refinery29, the leading global media and entertainment company focused on women; PULSE Films, a London-based next-generation production studio with outposts in Los Angeles, New York, Paris and Berlin; and i-D, a global digital and bimonthly magazine defining fashion and contemporary culture and design.

ABOUT IDEON MEDIA (www.ideonmedia.com)
Ideon Media is a Toronto-based digital firm that offers a wide spectrum of advertiser solutions with best-in-class publisher representation and wholly owned and operated sites, including SavvyMom.ca and 29Secrets.com. Ideon specializes in custom content programs created by our award-winning in-house editorial team, influencer programs, events, performance network, proprietary data, and analytics. Ideon Media reaches a combined total of 18.6 million Canadians (Comscore, March 2022).

For more information or interview requests: Shawn Phelan at shawn.phelan@ideonmedia.com

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Parenting tips on using social media – Global News

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Global News Morning Toronto

Most parents would say unequivocally that they’d like to reduce their child’s screen time, but not all time spent tapping away on a tablet is created equal. For more information on how you can make sure your kids are getting something out of their screen time and responsibly navigating the internet, Amber Mac joins Mike Arsenault.

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Montreal Canadiens GM Kent Hughes meet media ahead of NHL Draft – CTV News Montreal

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Montreal Canadiens general manager Kent Hughes and special advisor to hockey operations Vincent Lecavalier are speaking to media Monday afternoon ahead of Thursday’s draft — the first time the Habs will pick first since 1980.  

The big question on everyone’s mind: who will join Guy Lafleur, Rejean Houle, Garry Monahan, Michel Plasse and Doug Wickenheiser as a first overall pick of the Montreal Canadiens?

The near-consensus number-one pick in 2022 is Burlington, Ontario-native Shane Wright, a 6’1″, 200-pound, right-handed centreman who spend his playing days in the OHL for the Kingston Frontenacs. He’s 18.

SB Nation Eye on the Prize (EOTP) draft rankings have the following players in the next three spots:

  • Logan Cooley, centre (5’10”, 174 pounds)
  • Juraj Slafkovsky, left wing (6’4″, 225 pounds)
  • David Jiricek, right defence (6’3″, 190 pounds)

Hughes and his team have kept their cards very close to their chest regarding who they will pick at number one, let alone at number 26 or the two second-round picks, and three in the third round.

Ottawa Sun reporter Bruce Garrioch tweeted that Habs management have called every team with a top-10 pick and may want a second young talent.

“They want to make a splash with a second pick in that area,” said Garrioch.

Since 2001, the Habs have picked in the top 10 spots.

Mike Domisarek (7, 2001), Carey Price (5, 2005), Alex Galchenyuk (3, 2012), Mikhail Sergachev (9, 2016), and Jesperi Kotkaniemi (3, 2018).

Habs fans may have just experienced a slight pain in the heart region after reading those last two names.

Coming off a last-place, forget-as-soon-as-possible season of misery, it is safe to say the Habs could use help in just about every position, and two young stars would give fans something to salivate (obsess) over.

Draft aside, the ongoing “will he ever play again” saga surrounding star goalie Carey Price continues, and it would come as little surprise if the Habs moved a veteran or two like Jeff Petry or Christian Dvorak (maybe Josh Anderson?).

The draft starts Thursday in Montreal. 

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Media Moguls Return to Sun Valley Under Darkening Financial Skies – Vanity Fair

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As fleece-clad billionaires—and newcomers like Bari Weiss—flock to Idaho this week, Sun Valley fixtures are buzzing about Netflix’s future, an Elon-led Twitter, and Disney’s power structure. But will plunging stocks and a cooling M&A market drive down the dealmaking? “There’s a cloud hanging over,” says Ken Auletta.

July 4, 2022

Image may contain Elon Musk Human Person Clothing Apparel Pants and Wood

Elon Musk speaks to the media as he arrives for the Allen & Co. Media and Technology Conference in Sun Valley, Idaho, U.S., on Tuesday, July 7, 2015.  By David Paul Morris/Bloomberg/Getty Images.

This time last year, as the illustrious guests of Allen & Company’s annual mogul bonanza were pulling up to the entrance of the storied Sun Valley Resort in the mountains of central Idaho, David Zaslav stepped out of his chauffeured SUV and gave an interview about big-media’s robust appetite for M&A. Zaslav had just pulled off a deal for the history books: the creation of Warner Bros. Discovery, of which he is now CEO. “There was a line wherever he was,” Oprah Winfrey told me at the time, relaying a scene report from Gayle King.

As this year’s so-called summer camp for billionaires kicks off Tuesday, Zaslav will hardly want for company while sipping cocktails in the Duchin Lounge. But other attendant honchos will surely elicit a greater deal of scrutiny and interest. For starters, there’s Elon Musk, who is expected to attend for the first time in several years, as his rollercoaster Twitter takeover inches toward some sort of spectacular conclusion. The Tesla boss isn’t just one of the most talked about and controversial people in the business world—he’s become one of the most talked about and controversial figures in the entire world, and his likely ownership of Twitter is seen as having major implications for free speech and democracy and the ability of platforms to rein in disinformation in a highly polarized society. “I definitely think Elon will grab a lot of attention,” one Sun Valley fixture told me. “No question.”

Someone else who has attended the conference over the years alternatively posited, “Everybody will be watching for the body language between Chapek and Iger, the Game of Thrones dynamic between the current emperor and the past emperor, and how that will shake out.” This source was referring, obviously, to the two Bobs—Bob Iger, the legendary former CEO of Disney, and Bob Chapek, the embattled current Disney boss—whose well-documented falling-out has been grist for the Hollywood gossip mill. Chapek, of course, will arrive in Idaho with a new three-year contract, putting to bed speculation that, following a series of highly publicized stumbles, his Disney stewardship may not be long for this world. (As another conference-goer joked, “When everyone ran out of stuff to talk about in the media business, they started gossiping about Chapek.”)

Who else? There’ll surely be eyes on Sheryl Sandberg, who recently resigned from Meta/Facebook after 14 years with the company. Or Brian Roberts and Shari Redstone, both seen as needing to enlarge their respective corporate fiefdoms, Comcast and ViacomCBS. Conspicuously absent from this year’s guest list is Jeff Bezos, who usually doesn’t miss the thing. It could be that he’s trying to create a bit of breathing room for Amazon’s new CEO, Andrew Jassy. Or as a couple of my sources suggested, he might just be galavanting around Europe on his mega-yacht. (Wouldn’t you be?) As for the Murdochs, I was able to confirm that James, Lachlan, and Rupert will all be in attendance. And among the requisite celebrity-type journalists prowling the resort, keep an eye out for Substack star Bari Weiss. “I’m going! And I’m excited!” she texted me on Friday. “But I do not have the requisite vest. Nellie and I”—as in Nellie Bowles, her wife—“are researching high-end athleisure at this very moment.”

Then there’s the Netflix of it all. For a long time, the O.G. streaming service was king of the jungle, the pinnacle to which all others aspired as they began to recalibrate their businesses for the unbundled, multiplatform future. Now, those others are catching up, which means Netflix bosses Reed Hastings and Ted Sarandos find themselves fighting to hold on to the throne. One of the biggest stories in media this past spring was the company’s stunning subscriber loss, its first in 10 years, with further bleeding projected in the second quarter. That story will be hanging in the air as attendees amble along the resort grounds in their signature fleece vests. “To see how Reed and Ted engage with people will be interesting for sure,” one source said. “It’s a big sea change for them in their business. How are they thinking about it?” Another wondered whether Netflix might begin to look like an acquisition candidate, noting the steep plunge in the company’s market capitalization and value: “They still have something most people don’t have, which is 220 million subscribers and a great technology platform.”

There were a few other themes that came across in conversations with various big shots I spoke with. One was the potential for further M&A. Merger fervor has cooled since the gold rush of the prior few years, and the biggest players have shored up their power. But further consolidation is surely in store. Also, one source noted there’s a “recognition” that the biggest media companies in the world—Netflix, Disney, and Warner Bros. Discovery—don’t have controlling shareholders who own the lion’s share of outstanding stock. Will they be able to stay that way, or is it only a matter of time? Someone else suggested a sudden popularity for companies with big balance sheets. Roberts, for instance, never attracted a lot of attention, but maybe now, with Comcast’s nearly $9 billion in cash on hand, he just might.

My conversations also veered toward the larger picture, the backdrop to all the freewheeling panel discussions and furtive confabs. Last year’s festivities came with a certain buoyant optimism. Business leaders were emerging from the monotony of remote work and Zoom meetings, ready to let loose and breathe the same indoor air, the ink on their vaccine cards still fresh, the world getting back to normal. One year later, the world is positively on fire. Aside from the never-ending COVID spiral, the sociopolitical convulsions, and the unsettling global turmoil, fortunes have reversed; the stock market’s down, inflation’s up, and recession fears loom large. As one of my sources mused, “Everybody was walking around there the last few years with their chests strutted out. Now everybody’s stock has declined and the actual models are being questioned. You could ask the question, Will humility have set in to the environs of a place heretofore attended by nothing short of unbridled self-confidence? What will be the level of reflection in the private conversations and side lunches and all that?”

For some additional perspective, I called Ken Auletta, who’s been to Sun Valley a number of times since the mid-’90s, including in 1999, when he became the first—and as far as he knows still only—reporter to be granted full on-the-record access to the über-exclusive and highly secretive affair. (He has otherwise attended as a guest alongside fellow star-studded journalists—the Gayle Kings and Andrew Ross Sorkins and Anderson Coopers of the world.) “There are all these questions,” Auletta told me, “where you see Democrats and Republicans in greater agreement on reining in big companies. You’ve got questions about privacy. About Apple, and whether its insistence that [publishers] pay them 30% to be on their platform is a fair amount of money, or blackmail. Questions about whether you break up parts of Alphabet, meaning Google, or parts of Meta, meaning Facebook. Then you’ve got questions about free speech, where you’ve got conservatives, sometimes joined by liberals, arguing that Facebook and Twitter have killed freedom of speech, and then on the other hand, those on the left claiming that allowing people with false information to get on Twitter and Facebook is basically warping democracy. So if you think about the power of some of these issues out there, that would be something I think would resonate with the people who go to Sun Valley.” The upshot? “I think there’s a cloud hanging over the heads of all the people attending.”

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