Tech
Nvidia unveils a broad range of efficient new laptop GPUs, from RTX 4050 to 4090
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In addition to un-unlaunching the RTX 4070 Ti GPU for desktops at CES today, Nvidia announced a new range of RTX 4000-series laptop GPUs. Nvidia claims the new GPUs will provide big performance and power efficiency boosts, particularly for the lower-end GPUs that ship in the gaming laptops that most people buy.
The RTX 4000-series laptop GPUs use the same Ada Lovelace architecture as the desktop parts and will come with the same architectural benefits: DLSS 3 support, hardware-accelerated AV1 video encoding, and a more efficient manufacturing process that Nvidia is leaning on to improve power efficiency. (Nvidia didn’t specify in its presentation, but presumably it’s the same customized 5nm TSMC process used for the desktop Lovelace cards).
Limited pricing and availability data for the mainstream RTX 4050, 4060, and 4070 GPUs.Nvidia
The high-end 4080 and 4090 series are coming a little sooner.
RTX 4000 will also bring some new power-saving features to shelter under Nvidia’s “Max-Q” umbrella, though as in last generation, there will be no specific “Max-Q” branded GPUs.Nvidia
We don’t have precise specs for any of the GPUs, and most of Nvidia’s performance comparisons were pretty abstract. We know there will be 4050-, 4060-, 4070-, 4080-, and (for the first time in laptops) 4090-class GPUs. We also assume that manufacturers can set specific power targets for each GPU, providing better performance in designs that can handle it while tuning for power efficiency in thinner and lighter laptops. We know that each GPU will continue to use “ultra-low voltage” GDDR6 memory rather than GDDR6X, the same as the previous-generation RTX 3000-series laptop GPUs.
We also know that an unnamed Lovelace GPU (presumably the 4090) can beat an unnamed Ampere GPU (presumably the RTX 3080 Ti) in all games by various amounts. These abstract performance comparisons are made more difficult because Nvidia-provided performance charts normally also turn on DLSS and other features, making it more difficult to determine how the GPUs stack up relative to each other in games and apps that don’t support those features.
But the most concrete chart compared an unnamed Lovelace GPU to the RTX 3050 and RTX 3070, showing that the Lovelace GPU (almost certainly the RTX 4050) could perform at the same level as the RTX 3070 while consuming just 40 W instead of 120 W. RTX 3050 GPUs have been popular in thin-and-light designs like the Dell XPS 15 and Surface Laptop Studio, and bringing RTX 3070-level performance to those laptops without requiring RTX 3070-level heat, fan noise, or cooling capacity is a big deal.
Nvidia only releases a new range of mobile GPUs every other year or so, meaning that the RTX 4000 series will likely be the chips powering gaming laptops and mobile workstations from this year until sometime in 2025. RTX 4000-series laptop GPUs will be available starting on February 8 (for the 4080 and 4090) and February 22 (for the other GPUs), though it will presumably take them much longer to fully replace the entrenched 3000-series in most laptops. Pricing will vary, but they will “start at $999.”
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Specialized is shutting down the pioneering women’s apparel brand, Machine For Freedom. MFF, founded by Jenn Kriske in 2013, built a strong following for promoting a more inclusive vision of the women’s cycling community.
MFF was one of the first brands to seriously develop women’s riding clothing outside of the traditional, race-focused sizing of most apparel lines. In the years since, other brands have broadened their lines to match the example set by Machined For Freedom.
The boutique California-based apparel brand was bought by Specialized in 2018. Going into the fifth year of partnership, the global bike brand is now disbanding MFF. The news was met with an outpouring of support from riders as well as other women’s clothing brands that have followed in MFF’s tire tracks.
The end of Machines For Freedom is the latest in a series of big changes for Specialized. Specialized also announced significant layoffs earlier this year as well as shutting down most of its long-running ambassador program.
MFF founder Jenn Kriske posted this note to the brand’s community on Instagram:
“It is with a heavy heart that I make this announcement. After eight incredible years, the difficult decision was made to shutter the Machines For Freedom brand.
I am tremendously grateful for everything this brand and this community has accomplished in that time. Our influence in the industry is undeniable, and our industry-leading fit process changed the game for women riders in all shapes and sizes. While the brand will no longer exist, the community – and what we built together – will. What we built is bigger than any single brand or company, and I am eternally grateful to be a part of it.
Machines For Freedom is bigger than cycling.
Always has been.
Always will be.”
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