Time Spent with Digital Media in the UK Surpassed Time with Traditional Media in 2019 - Canada News Media
Connect with us

Media

Time Spent with Digital Media in the UK Surpassed Time with Traditional Media in 2019

Published

on

We estimate UK adults spent a daily average of 5 hours, 16 minutes (5:16) with digital media last year. This represents 52.2% of media consumption. In 2018, the average time spent with digital and time spent with traditional media were tied at 5:03.

noad

“We expect the gap to widen in the coming years, as content consumption continues to shift further onto digital platforms,” eMarketer UK senior analyst Bill Fisher said. “This has ramifications for media companies, of course, but for marketers, too. They will need to weigh their ad budgets carefully. Traditional media will remain hugely important, but it will mean more complex strategies for reaching customers.”

Growth in time spent with digital media has slowed and is set to plateau in the coming years. The growth that remains will be fueled by increases in time spent with smartphones and other devices including connected TVs. Adults in the UK used their smartphones (excluding voice calls) for 2:16 per day, on average in 2019. Smartphones will continue to gain an increasing share of time spent with total media, surpassing 25% by 2021.

Video consumption is also driving growth of overall digital media time. In 2019, UK adults spent 1:25 per day watching digital video, up 10.4% over 2018. Mobile will remain the leader for digital video consumption among adults, at 36 minutes in 2019, up 7.2% over 2018. This is closely followed by “other connected devices” (31 minutes), which include smart TVs and gaming consoles. We estimate that these devices saw growth of 20.7% in 2019.

noad

In the UK, time spent with traditional media among adults decreased by 4.2% in 2019 to 4:50. This number will continue to decline, dropping to 4:33 by 2021.

A key reason for total traditional time dropping is TV time, which has been steadily declining. We estimate it fell 5.9% in 2019 as consumers spent more time with digital video. Consumers spent 25.8% of their total media consumption on traditional TV in 2019.

“The way people are watching video content is changing faster than ever before,” eMarketer senior forecasting analyst Cindy Liu said. “Streaming services such as Netflix and Amazon Prime have become incredibly popular because of their vast libraries of original content, including some UK-produced titles. Coupled with the fact that these platforms can be watched on virtually any connected device, it’s not surprising that time spent watching digital video will continue to chip away at traditional TV time.”

Source link

Continue Reading

Media

Coronavirus hoaxes circulating on Saskatoon social media channels – Saskatoon StarPhoenix

Published

on


Fears about a novel coronavirus originating from China have fuelled a tsunami of false reports and speculation about the pathogen’s whereabouts and effects, including here in Saskatoon. 


Travellers wear masks at Pearson airport arrivals, shortly after Toronto Public Health received notification of Canada’s first presumptive confirmed case of coronavirus, in Toronto, Ontario, Canada January 25, 2020. (Carlos Osorio/Reuters)


CARLOS OSORIO / REUTERS

Fears about a novel coronavirus originating from China have fuelled a tsunami of false reports and speculation about the pathogen’s whereabouts and effects, including in Saskatoon.

On Tuesday, The StarPhoenix traced false reports of coronavirus circulating on social media and found the misinformation apparently stemmed from a Snapchat account in the Philippines.

A Snapchat post appeared to show a woman dressed as a nurse warning about coronavirus at St. Paul’s Hospital. It was shared by several Saskatoon-area Facebook accounts by people who interpreted it to mean the sickness had appeared in the province.

But the image wasn’t from St. Paul’s Hospital in Saskatoon or even St. Paul’s Hospital in Vancouver — it’s from the Philippines, whose capital, Manila, has its own hospital of the same name.

Associated accounts did not immediately respond to requests for comment.

A representative from Providence Health Care, which operates St. Paul’s in Vancouver, said the B.C. hospital was aware of the post but did not believe it would spread significantly.

In Saskatoon social media circles, it spread quickly and amassed more than 1,000 impressions in less than an hour, according to the social media tracking application Crowdtangle. Some of the posts were deleted shortly after. 

Some copies of the image identified by The StarPhoenix appear to have been further manipulated, suggesting the original screenshot was being further spread through Snapchat or a similar platform.

Three coronavirus cases had appeared in Canada as of Tuesday afternoon: a husband and wife in Toronto and one presumptive case in British Columbia.

There have been no cases in Saskatchewan. Authorities are monitoring airports, but the Ministry of Health says risk of infection is very low.

Misinformation about coronavirus has been rampant on social media, with multiple Twitter accounts spreading conspiracy theories about the virus’s origins and infectability. Buzzfeed News reported Monday that even Chinese state media had spread misinformation about the virus. 

On Sunday, Ontario public health officials said they were concerned by potential misinformation about the virus and urged the public to consult trusted news sources and official websites for the latest information.

“People may actually take the wrong course of action and engage in what they believe are protective measures that are in fact not warranted and in some cases may be harmful,” said Dr. Eileen de Villa, Toronto’s medical officer of health.

— With Canadian Press files

zvescera@postmedia.com
twitter.com/zakvescera

Let’s block ads! (Why?)



Source link

Continue Reading

Media

NFL investigating social media hack – Edmonton Sun

Published

on


The NFL is working with authorities to investigate the hacking of numerous social media accounts throughout the league.

The official Twitter accounts of the league and a number of its teams were hacked over the past two days, the league said Tuesday.

“On Monday, the NFL cybersecurity department became aware of a breach of a league-related social media account,” a league statement said. “Targeted breaches and additional failed attempts were discovered across the league and team accounts. The NFL took immediate action and directed the teams to secure their social media accounts and prevent further unauthorized access.”

The league added that the team’s social media sites “have resumed normal operations.”

A group called OurMine took responsibility for the attacks. On at least one team account, the group said it was out to “show people that everything is hackable,” ESPN reported.

Let’s block ads! (Why?)



Source link

Continue Reading

Media

NFL investigating social media hack – The Province

Published

on


The Twitter logo and binary cyber codes are seen in this illustration taken Nov. 26, 2019.

Dado Ruvic / Illustration / Reuters

The NFL is working with authorities to investigate the hacking of numerous social media accounts throughout the league.

The official Twitter accounts of the league and a number of its teams were hacked over the past two days, the league said Tuesday.

“On Monday, the NFL cybersecurity department became aware of a breach of a league-related social media account,” a league statement said. “Targeted breaches and additional failed attempts were discovered across the league and team accounts. The NFL took immediate action and directed the teams to secure their social media accounts and prevent further unauthorized access.”

The league added that the team’s social media sites “have resumed normal operations.”

A group called OurMine took responsibility for the attacks. On at least one team account, the group said it was out to “show people that everything is hackable,” ESPN reported.

Let’s block ads! (Why?)



Source link

Continue Reading

Trending