A monorail train displaying Google signage moves past a billboard advertising Apple iPhone security during the 2019 Consumer Electronics Show (CES) in Las Vegas, Nevada, U.S., on Monday, Jan. 7, 2019.
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The long-awaited privacy update to Apple’s iPhone and iPad operating systems that could dramatically hurt mobile advertising is coming in “early spring,” Apple told CNBC on Wednesday.
To target mobile ads and measure how effective they are, app developers and other industry players currently often use Apple’s (IDFA), or a string of letters and numbers that’s different on every Apple device. But once this update rolls out, app makers will be forced to ask permission to access a user’s IDFA through a prompt. A significant portion of users are expected to say no, reducing the effectiveness of targeted ads.
Apple first announced the change last summer, giving advertisers and app makers ample time to prepare. But it’s become a major point of contention for ad-supported companies, who could lose revenue from the change.
Facebook in particular argues that the change will hurt the availability of free content on the open web and the ability of small business to place personalized ads. On Facebook’s Q4 2020 earnings call Wednesday, CEO Mark Zuckerberg slammed the change, calling Apple one of its biggest competitors and claiming that the change “threatens the personalized ads that millions of small businesses rely on to find and reach customers.”
The timing of Apple’s change has been the subject of intense speculation in the mobile industry. Apple CEO Tim Cook is set to speak Thursday about data privacy at the Computers, Privacy and Data Protection conference in Brussels. On Thursday, the company is also releasing new marketing materials, including an update to its website and a report on data usage to illustrate how companies track user data across websites and apps.
Apple told CNBC that the next beta version of iOS will require app developers to ask permission to access the phone’s unique identifier.
The current version of iOS is 14.4, which was released earlier this week. There currently isn’t a public beta version beyond that available to developers. Apple declined to provide additional timing details.
As companies prepare for the change, they’re letting partners and advertisers know how they plan to approach the change. Google on Wednesday said in a post that it will no longer use any information that falls under Apple’s AppTrackingTransparency framework for its iOS apps, and doesn’t plan to show the prompt on those apps.
Nominations are open for the 2021 CNBC Disruptor 50, a list of private start-ups using breakthrough technology to become the next generation of great public companies. Submit by Friday, Feb. 12, at 3 pm EST.
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Leaving her elderly father on a basement floor for two days in a soiled adult diaper won’t mean jail for a Calgary woman.
Justice Indra Maharaj accepted a joint Crown and defence submission on Wednesday for a two-year-less-a-day conditional sentence order for Tara Picard to be followed by 12 months of probation.
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Prosecutor Donna Spaner and defence counsel Shaun Leochko proposed a community-based term which will include eight months of 24-hour house arrest followed by a nightly curfew for the second eight months.
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Maharaj also agreed with the lawyers to order Picard to commit 300 hours of community service over the length of the three-year sentence.
The Calgary Court of Justice noted that amount of community-service hours was “a lot” to commit to.
But Maharaj said it showed Picard, 52, was truly remorseful for her conduct towards her father, whom Postmedia is not identifying because of the embarrassing nature of the facts of the case.
“What that shows me is Ms. Picard does sincerely recognize what has happened here,” the judge said of her willingness to complete community service.
“What I interpret from that is Ms. Picard’s willingness to give back to the community.”
Picard pleaded guilty in January to charges of assault and failing to provide the necessaries of life to her 77-year-old father.
Court heard caregivers found the elderly Calgary man on the basement floor of his daughter’s southeast home wearing a soiled adult diaper.
At the time, Picard was responsible for her father’s day-to-day care after he was moved to her residence, Spaner, reading from a statement of agreed facts, told court at the time.
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“He had a number of medical ailments, including non-insulin dependent diabetes, coronary artery disease, some early onset dementia-like symptoms and chronic alcoholism,” Spaner said.
“(He) had been living independently in a Calgary apartment building. Family members became concerned that he was not caring for himself safely.”
With the help of Alberta Health Services he was moved to a home where Picard resided.
A registered nurse assigned to his care attended the 38 Street S.E. home on Nov. 15, 2021, to drop off food bank supplies for him and was told he was sleeping downstairs.
When the nurse called about an hour and a half later and spoke to the man on the phone he said he was lying on the floor, had fallen and was unable to get up.
When she returned to the home with a co-worker she found the victim lying on his back on the floor.
“(He) said that he had been lying on the floor for two days,” Spaner said.
Leochko said Picard was overwhelmed by the situation she was thrust into.
“It really was more than she could handle,” he said.
@juanhall: I gotta say, this was the most interesting bike in this post….love that Intense is experimenting with gearboxes…I can see it have a huge effect on DH bikes….thank god there’s still people pushing things. Now, they need to make an Enduro bike with the Pinion MGU!
The City of Pointe-Claire would like to inform you that the Bob-Birnie arena will be closed for its annual maintenance as of Monday, April 29. The Annex rink will reopen to the public on Monday, May 13, and the arena’s Main rink will be accessible as of Monday, June 3.
Public skating will resume on May 13, and the summer public activities programming will begin on June 3 when both rinks have reopened to the public.
In addition to the annual maintenance of the facility, two renovation projects are also scheduled to start at the same time:
Installation of new sound systems
The City will be replacing its current sound systems in both the Main rink and Annex rink, to offer arena visitors a better overall experience, whether watching from the stands or participating in on-ice activities. This project is expected to be conducted throughout the month of May.
Renovation of locker rooms in the Main Rink
The City will also be renovating the five locker rooms located in the Main rink, to bring up to date the amenities currently available to participants. These renovations are expected to begin in early May and will be completed by mid-August.
For all information about the Bob-Birnie arena, visit the arena’s page on our website.