Amazon.com Inc.’s two-day Prime Day sale kicked off on Tuesday and is expected to give the world’s largest e-commerce company an early advantage over brick-and-mortar rivals still contending with pandemic-spooked consumers wary of battling Black Friday crowds.
With Prime Day delayed to October from July this year, Amazon single-handedly could yank the pivotal holiday season forward – a long-predicted “Christmas creep.” More than three in four consumers plan to shop earlier this year than a year ago, with a third citing health and safety concerns, according to an International Council of Shopping Centers survey released Friday. Meanwhile a Harris Poll conducted with Bloomberg found that almost half of consumers plan to do most or all of their shopping on the web.
It’s a winning combination for Amazon and many of the merchants offering deals on the site. Perch, which sells women’s leggings, virtual-reality goggles and a range of other products in different categories, said some popular items were going two to three times as fast as they did in 2019. Perch will make money on the event, even after doubling its advertising budget, since Amazon is bringing so many shoppers to the site, Chief Executive Officer Chris Bell said.
“The only question now is how much of this is going to cannibalize the traditional Cyber Five bump,” he said, referring to the five-day period beginning Thanksgiving that marks the peak of holiday spending.
Amazon has been bracing for a record-breaking holiday. Earlier this year, it hired more than 175,000 people for its sprawling network of fulfillment centers after a spike in online orders briefly overwhelmed the company. Amazon reported record profits last quarter, and investors have pushed the shares up some 85% this year, giving the company a market value of about $1.7 trillion. The shares rose about 1% Tuesday afternoon in New York.
“Holiday spending will keep shifting from brick-and-mortar stores to online, and Amazon is very well aligned with those trends,” said Andrew Lipsman, an analyst at eMarketer Inc. who expects online spending of almost $10 billion over the two-day period, with more than $6 billion spent on Amazon.
The average Prime Day purchase so far is about $45, and 40% of household shoppers have already placed two orders, according to Numerator, which tracks online shopping. There were 136,372 tweets about Prime Day as of 1 p.m. New York time, with 36% positive, 12% negative and about half neutral, according to Sprout Social, which monitors consumer sentiment on social media.
Amazon’s delivery machine, conceived for convenience, now offers the added benefit of safety compared with in-store shopping. That means the company could continue to generate double-digit sales growth despite a weak job market and congressional gridlock over further stimulus packages such as $600 weekly unemployment assistance that expired this summer.
Prime members who didn’t lose their jobs could actually have a little extra to spend and feel the urge to splurge since most households have cut back on travel, eating out and other expenses, said Jack Kleinhenz, chief economist at the National Retail Federation.
“People might just have more confidence of buying a little more and thinking, ‘Oh, I owe it to myself in a tough time,’” he said.
Amazon competitors who still get most revenue in stores have to balance drumming up business with protecting public health. Eight in 10 shoppers say they’re concerned packed stores could spread Covid-19, meaning retailers that aren’t offering deals online could lose out.
The industry for weeks has been trying to coax consumers to spend earlier. Executives from American Eagle Outfitters Inc. and Kohl’s Corp. said they expect earlier demand. Retail veteran Deborah Weinswig got two dozen retailers to start a new shopping holiday, “10.10,” to address capacity issues and encourage shoppers to buy earlier. Target Corp. and Walmart Inc. rolled out their promotional days this week as well.
The latter last month started its own delivery service, Walmart+, and Target is shipping packages from its stores. But Amazon has 118 million U.S. Prime members, according to Consumer Intelligence Research Partners, subscribers the company keeps loyal with delivery discounts and other perks. Amazon launched Prime Day in 2015 as a day of deals to attract new subscribers and hang on to existing ones. Prime members spend more on the site than non-members.
For years, retailers have tried to get shoppers to spread out their purchases over the holiday by offering deals early and often. The phenomenon was dubbed “Christmas creep,” and it never entirely materialized because many shoppers procrastinate, waiting for Black Friday and Thanksgiving deals before getting serious about buying gifts. The pandemic has finally made “Christmas creep” a reality, analysts say, because shoppers are worried about items running out and getting online orders in time.
“Amazon Prime Day is going to kick off the holiday season and holiday shopping for many consumers,” said Chip Bergh, the chief executive officer of Levi Strauss & Co. “We know the capacity constraints with shipping because of the surge in e-commerce, so consumers are going to be urged to buy early.”
iPhone 12 battery test shows 2-hour hit when using 5G – 9to5Mac
An iPhone 12 battery test shows that the new models take a huge hit to their battery-life when using 5G data.
The standard model iPhone 12 lost almost exactly two hours of battery-life when using 5G compared to 4G, and things were even worse with the iPhone 12 Pro …
Tom’s Guide put the two new models through its standard battery-life test.
Here’s how the Tom’s Guide battery test works. It surfs the web continuously at 150 nits of screen brightness, launching a new site every 30 seconds until the battery drains.
But this time, it added in an additional element.
For the iPhone 12 and iPhone 12 Pro, we ran this test over 5G and 4G, and the difference was pretty dramatic.
The iPhone 12 managed 10h 23m on 4G, but that fell to 8h 25m on 5G – a drop of 1h 58m.
The iPhone 12 Pro dropped even further, from 11h 24m to 9h 6m – a fall of 2h 18m.
The site also compared to Android 5G smartphones, and the comparisons mostly weren’t good.
Samsung’s Galaxy phones generally last longer on a charge over 5G, though they lose a lot of juice when their screens are set to the faster 120Hz refresh rate. For example, the Samsung Galaxy S20 lasted 9:31 on 5G but that dipped down to 8:04 at 120Hz.
The Samsung Galaxy S20 Plus lasted 10:31 over 5G, which is nearly 1.5 hours longer than the iPhone 12 Pro. The runtime of Samsung’s phone dropped to 8:55 at 120Hz, which is slightly worse than the iPhone 12 Pro over 5G.
The OnePlus 8T is another Android phone that outlasts the iPhone 12 and iPhone 12 Pro. It turned in a runtime of 10:49 at 60Hz and 9:58 on 120Hz, both over 5G.
Google’s Pixel 5 was nearly an hour better than the iPhone 12 at 9:56; it dropped to 9:29 with the screen set to a faster 90Hz refresh rate. Both of those times are well ahead of the iPhone 12’s 8:25 result over 5G.
Apple is clearly aware of the issue, as it added an iOS feature to intelligently switch between the slower and faster data speeds.
Apple said it optimized iOS to take advantage of 5G speeds whilst maintaining power efficiency. The iPhone 12 includes a Smart Data mode that switches between 4G and 5G data speeds intelligently. In ideal conditions, Apple says customers will see 3.5Gbps download speeds.
However, Tom’s Guide says that you may still need to switch manually.
When you’re not surfing the web, the iPhone 12’s Smart Data mode can automatically switch to 4G to help save battery life. But this only kicks in during certain scenarios, such as when you’re streaming music with the screen turned off.
Overall, the iPhone 12 and iPhone 12 Pro battery life is a bummer over 5G, at least when surfing the web. So you may want to manually switch to 4G in some cases to save extra juice.
The site does acknowledge that the iPhone 12 battery test is a relatively demanding one, so you may fare better, but it still provides a good basis for comparison between 4G and 5G, and against competitor models.
Early reviews of the iPhone 12 mostly reported that 5G support is not the headline news with the new models: the new design and camera upgrades are the bigger draw.
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iPhone 12 Pro Max confirmed to pack 3,687 mAh battery – comments – GSMArena.com
Anonymous, 1 hour agoThat’s because there are people who use a high refresh rate but they aren’t even gam… moreLol that is why there is something called “Adaptive Refresh Rate”. You don’t have to be a gamer to experience it
JDK, 11 minutes agoYou made the point yourself.
We know you have never tasted the “IOS pizza” becaus… moreDidn’t you admit in the other thread that you used iOS long time back?
How can you pass a judgement on something you have never experienced recently?
- 11 minutes ago
We know you have never tasted the “IOS pizza” because you trash it 24/7.
So go taste some “IOS pizza” yourself before you trash it.
Oh you know what, a troll like you would never even BOTHER to try IOS. Well, ok.
Keep living your life in the “android superiority matrix”.
- 33 minutes ago
Though going to be an excellent phone, it’s the battery again that dissapoints. Tom’s Guide already revealed that iPhone 12 has shorter battery life than iPhone 11 despite on 4G network.
blablameh, 55 minutes agohigh refresh rate is not only good for gaming, its also really great for scrolling the text, i… moreIt’s pointless trying to explain someone how good pizza tastes as they have never eaten it. They’ll only appreciate it when they get it on their iphones.
IOS is no different from a prison where prison guard decides what inmates get to eat while Android is like a buffet where one can pick and choose.
No wonder 80% people want nothing to do with iOS.
So glad to be part of the premium ecosystem of Android where one doesn’t have to beg for latest tech like High refresh rate screen.
Anonymous, 1 hour agoMax Pro has good battery life because it still only has a 60hz refresh rate display, not becau… moreEven Budget Androids have 90hz-120hz these days and have better endurance rating that 60hz iPhone.
As usual, Apple behind the competition.
- 46 minutes ago
BigDisplay, 48 minutes agoHoly cow cake… Serious… A toy battery for 5g and a big display 😳 what are they thinking ab… morelmao you are exactly the type of comment I expected when entering the comment section
Holy cow cake… Serious… A toy battery for 5g and a big display 😳 what are they thinking about… Maybe they don’t think, only for the money 👎🏻👎🏻👎🏻
- 55 minutes ago
Anonymous, 1 hour agoThat’s because there are people who use a high refresh rate but they aren’t even gam… morehigh refresh rate is not only good for gaming, its also really great for scrolling the text, i.e. web browsing. once you get used to the fluent text / web page scrolling there is no going back. with 60Hz screen my eyes literally bleed, 90Hz was better but still not that comfortable. for me 120Hz is minimum for comfortable reading.
- 56 minutes ago
Leave me alone guys with this your iPhone thing
I phone this, iPhone that, I’m full of you now! !!!!!
Anonymous, 1 hour agoThat’s because there are people who use a high refresh rate but they aren’t even gam… moreYeah, but look how smooth it is “proceeds to diddle the app drawer up and down”. I need and want 144Hz display for gaming, but I feel like my iPhone XR display is great for what I need it. Despite being “only” 60Hz IPS LCD…
- 1 hour ago
Strawhat, 1 hour agoIt makes 11 series a better deal with a cheaper and bigger battery. Just ignore 5GI can do without 5G, and if I gain some battery in the process, by having an 11 instead, I’ll be very happy to do so
Research said, Li-ion battery will lose most of its quality at about 3 years of usage, whatever the brand is.
Heavy gaming, charge 3 times a day, overheat will shorten the battery life.
- 1 hour ago
- 1 hour ago
That’s because there are people who use a high refresh rate but they aren’t even gamers… Wtf
- 1 hour ago
Anonymous, 2 hours agoIncredible how power efficient iPhones always been. With this size battery they will still be … moreMax Pro has good battery life because it still only has a 60hz refresh rate display, not because iPhones are more efficient.
Anonymous, 2 hours agosmaller battery lasts lesser, causing to charge more often, so degrades faster, having the use… moreIt makes 11 series a better deal with a cheaper and bigger battery. Just ignore 5G
- 1 hour ago
Anonymous, 2 hours agoIncredible how power efficient iPhones always been. With this size battery they will still be … morevery efficient half day last 2000$ iphone my phone last 3 daya for 500$ aoon must repleace battery ahhaha
iPhone 12 Pro Max confirmed to pack 3,687 mAh battery – GSMArena.com news – GSMArena.com
After we got confirmation on the iPhone 12 series’ modest performance gains and RAM capacity via Geekbench and AnTuTu we now have the iPhone 12 Pro Max’s battery size thanks to a listing on China’s TENAA agency.
The largest iPhone to date has a cell with rated capacity of 3,687 mAh which is 282 mAh less than last year’s iPhone 11 Pro Max which boasted a 3,969mAh cell. It’s also listed with 6GB RAM just like we saw on both the Geekebench and AnTuTu listings.
The battery capacities for the rest of the new iPhones were also revealed through official listings on Vodafone Netherlands. The 12 and 12 Pro come with 2,815 mAh cells while the 12 mini packs the smallest battery at 2,227 mAh.
Despite the smaller figures Apple is claiming similar battery life to last year’s iPhones, but despite the power efficiency gains from the new 5nm A14 chipset, early reviews say the 12 and 12 Pro can’t last as long as last year’s iPhone 11 Pro. The 12 mini and 12 Pro Max are yet to make their ways to reviewers’ hands.
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