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Despite pandemic, Amazon Prime Day expected to generate nearly $10B in global sales – TechCrunch

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A new forecast released today estimates Amazon’s delayed Prime Day sales event will top last year’s by bringing in an estimated nearly $10 billion in worldwide sales when it runs later this month. According to eMarketer, which released its first-ever Prime Day forecast, consumers will continue to spend heavily on e-commerce and seek out deals ahead of the 2020 holiday season, benefitting the major sales event.

The firm says of the total $9.91 billion in Prime Day 2020 global sales, $6.17 billion will be generated by U.S. consumers.

This is ahead of what Prime Day achieved in years past. In 2019, the sales event delivered $6.93 billion in sales, eMarketer says, with $4.32 billion from the U.S. Total Prime Day sales in 2016, 2017 and 2018 were at $1.5 billion, $2.47 billion and $4.13 billion, respectively.

These estimates are fairly in line with those from other firms. For example, Internet Retailer had estimated Prime Day 2019 reached $7.16 billion in global sales, up from $4.19 billion in the year prior. Amazon doesn’t detail Prime Day sales volume, specifically, but last year said it had sold over 175 million items during the event.

Image Credits: eMarketer

Forecasting for this year’s Prime Day, of course, has been much more difficult due to the coronavirus pandemic’s impact on the e-commerce industry. The health crisis has disrupted supply chains, causing delays, while consumer demand can be unpredictable. Some past boosts in e-commerce spending for major retailers was also closely tied to government stimulus checks.

Due to the pandemic, Amazon this year decided to move its annual sales holiday from mid-July to October for most markets. Meanwhile, the retailer ran Prime Day in India in August — later than it had been held in prior years, but ahead of other countries’ Prime Day events planned for 2020. Following the India event, Amazon reported record seller participation, and said it gained at least 1 million new subscribers for its Prime membership program.

Despite the changes to Prime Day, the analysts at eMarketer believe Prime Day’s predictability will help continue to drive traffic and sales this year.

“Since Prime Day’s 2015 debut, Amazon has expanded the scale and spectacle of the event in a mostly predictable fashion,” said Andrew Lipsman, eMarketer principal analyst. “The generally incremental changes from year to year gave customers and sellers a better sense of what to expect, with Lightning Deals and heavily discounted Echos and Fire TVs taking center stage. Sellers developed a playbook for their promotions and advertising strategy and could plan their inventory accordingly,” he added.

Though Prime Day doesn’t officially begin until October 13, Amazon has already started to run some early deals for Prime subscribers, including a discounted Echo Show 5 ($45 instead of $90), a discounted Echo Auto ($30 off at $19.99), cheaper Echo Dots, as well as discounts on an Amazon TV-powered Insignia 4K TV, Blink Mini devices and others.

Prime Day has also typically inspired a range of competitive sales, given that Amazon’s event would drive an increase in online shopping that benefitted other e-commerce retailers. As of March, as many as 37% of digital retailers said their Prime Day plans were up in the air because of coronavirus, but 56% said they still expected Prime Day sales would perform well, eMarketer noted.

So far, Target has planned a massive sale, Target Deal Days, to compete with Prime Day, which promises Black Friday-like discounts on hundreds of thousands of items on the same days that Prime Day runs. Walmart, on the other hand, said it would run its event starting earlier, on Sunday October 11, running through October 15.

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Travis Scott, PlayStation Partner for Creative Collaboration – Variety

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Travis Scott and PlayStation have announced a creative collaboration ahead of the PlayStation 5’s launch.

“I’m super thankful and excited to be able to bring my strategic and creative vision to the rollout of such an iconic product,” Scott said in a statement. “I’ve always been a fan of PlayStation and the brand they’ve built, and this is another example of finding a partner who believes in and trusts Cactus Jack to execute for their brand. This is just the beginning of an incredible partnership.”

In a video shared to Instagram, the rapper — whose alter-ego and business entity go by the moniker Cactus Jack — can be seen promoting the video game console. Part of the multi-tiered deal include collaboration on a variety of currently unannounced initiatives spearheaded by PlayStation.

The alliance is just the latest in a line of creative projects Scott has taken part in this year. His 2020 projects alone include an animated concert in the “Fortnite” video games and a collaboration with McDonald’s. Both went on to stir the industry and set records: 12.3 million players tuned into his concert and many McDonald’s locations experienced shortages of Travis Scott meal ingredients due to high demand.

“Travis is an amazing creator, and we strive to work with the best creative minds inside and outside of our industry to continue to surprise the world in a way that only PlayStation can,” the company’s senior vice president, Eric Lempel, said.

The PlayStation 5 will be released on Nov. 12.

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IPhone 12 teardowns look at Apple's latest phones – The Queens County Citizen

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New iPhone 12.

Screenshot / CNET

A IPhone 12 Teardown, released on Thursday, reveals all parts of Apple’s 5G device. Although the video is not in English, it compares the iPhone 12 to the iPhone 11 last year. Its OLED display is much thinner than the iPhone 11 display, 9To5Mac detected. The video also shows a 2,815 mAh battery capacity and Mag Safe System.

IPhone 12s New ceramic phone screen Is Harder than glass, According to Apple, and it will be the first IPhone with 5G.

Another teardown IFixit also examined the iPhone 12 and iPhone 12 Pro on FridayThe lack of “surprising” difference between the cameras, the LIDAR sensor and the two phones.

The The iPhone 12 goes on sale on October 23 at 99,799, However The iPhone 12 Pro will cost you 99 999.

Watch the iPhone 12 teardown video below.

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iPhone 12 teardown reveals how 5G has changed things – Engadget

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<a href=”https://www.ifixit.com/Teardown/iPhone+12+and+12+Pro+Teardown/137669″>iFixit iPhone 12 teardown</a>

iFixit

The first two models from Apple’s iPhone 12 have started shipping, and of course the folks at iFixit are busy taking them apart. As of this writing the detailed teardown is still incomplete, but they’ve exposed enough of the details to get a good look under those screens. The iPhone 12 and iPhone 12 Pro are surprisingly similar inside, as iFixit points out that the cheaper model has a plastic spacer in the spot where the Pro puts its telephoto lens and LiDAR sensor.

They also have the same size battery, at 10.78 Wh, which is slightly smaller than the 11.91 and 11.67Wh batteries iFixit reported in last year’s iPhone 11 and 11 Pro. In our review we noted that battery life on the iPhone 12 doesn’t quite match its predecessor, and that could be your explanation.

Of course the teardown also mentions that the phones open on a different side this year, and have much larger logic boards. That’s likely because of the addition of 5G technology, which may be squeezing the battery size Apple can fit in there. iFixit already streamed a video teardown of the new iPhones, if any other interesting details are found in the devices then we’ll update this post to let you know.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.

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