Village Media is searching for a motivated and enthusiastic full-time Digital Media Specialist to join our growing team to help achieve our digital marketing goals.
The Digital Media Specialist is responsible for coordinating all paid search and social campaigns for Village Media’s network of local news and information sites, including keyword research, campaign building, tracking, optimization and reporting.
The successful candidate will have experience creating, monitoring and optimizing paid search and social media campaigns. The ideal candidate is also an exceptional multitasker who can manage multiple projects and deadlines in a fast-paced, detail-oriented environment.
- Strategize, execute, measure and optimize a variety of paid search and social campaigns
- Execute tests and identify insights in order to optimize campaign performance
- Support the development of social campaigns with creative suggestions and effective copy
- Perform ongoing paid keyword discovery, expansion and optimization
- Manage campaign budgets and ensure deadlines and deliverables are met
- Deliver regular and detailed campaign reports with actionable insights and recommendations
- Perform other duties and projects as directed by senior management
- Experience with paid advertising platforms (including Google Ad tools) and paid social platforms (Facebook, Instagram, Linkedin, Twitter)
- Working knowledge of analytics tools (Google Analytics), data analysis and reporting
- Solid understanding of social media best practices and search engine optimization
- Exceptional problem solving and critical thinking skills
- Strong time management and organizational skills
- Superior attention to detail
- Strong written and verbal communication skills
Village Media is committed to creating a diverse and inclusive environment and encourages applications from all qualified candidates. If you require accommodations during the selection process, please contact firstname.lastname@example.org.
About Village Media
Village Media is an ever-expanding network of local news and community websites. We focus on providing local stories written by local journalists in the communities we serve. In addition to local news, our sites offer weather, events, obituaries and a wide range of community information. We are proud members of the cities where we operate. We support local events and charitable causes and recognize our neighbours’ achievements. We are more than just news: Village Media is all about community.
To apply, please email your resume to email@example.com.
Please visit our careers page to see more job opportunities.
DeFiance Media Launches To Cover Blockchain-Based DeFi Business And Culture – Forbes
DeFiance Media, a video-news startup focused on coverage of the business and culture of the fast-growing decentralized finance (”DeFi”) sector, has launched with a presence on OTT and digital broadcast services reaching 65 million homes in the United States and abroad, and a new website providing enhanced coverage.
“We’re not taking the ‘Bloomberg for crypto’ approach” of some competing services covering parts of the blockchain world, Scarpa said. “None of them went on TV. We’re only streaming (video). If you look at mass media, and the way they’re portraying the decentralized narrative, there’s a real hole (in coverage) there, for covering it in a positive way.”
The 24/7 channel will feature a mix of original programming from notable personalities, third-party creators such as Hardcore Finance, news from across the world of blockchain, cryptocurrencies, non-fungible tokens and related areas, as well as related areas such as biotech, the artists and creators using NFTs, artificial intelligence, “connected living,” alternative energy, and “regenerative culture.” Other programming will come from partnerships with high-profile blockchain and cryptocurrency conferences.
“Our job is really more akin to a Huffington Post in terms of curation for these contributors,” Scarpa said. “We enable them to goose their personal brands. That’s our job, to increase carriage, to amplify their voice, promote what their doing.”
Scarpa said he was “adamant” about including cultural coverage of the blockchain space, particularly with NFTs, where many musicians, artists and other creative talent are eagerly jumping in.
“They’re in the space now, they’re artists doing really interesting work,” Scarpa said. “They’re really the cultural fabric of the community. If we were only a financial network, DeFiance wouldn’t be broad enough to be something providers want to carry.”
Scarpa, whom I’ve known socially for many years, served as New York bureau chief in the early days of CNET, which undertook in the 1990s to cover the emerging internet and tech industry in a focused way. Scarpa said he is taking inspiration for DeFiance from the approaches CNET took to industry coverage back then.
Services carrying the startup’s content include aggregators such as Local Now, Select TV, NetRange, Glewed TV, as well as Twitter and Amazon
-owned Twitch. The services reach a combined 50 million U.S. households and another 15 million outside the country.
Initial shows include Bitcoin: Culture Conversations, whose episode feature interviews of former Shark Tank star Kevin O’Leary, venture capital stalwart Tim Draper, actor Adrian Grenier and skateboard icon Tony Hawk, and musicians Blond:ish and Fab Five Freddy. Weekly programs will be hosted by Patrick Tsang, Sarah Austin, Matt McKibbon, Ted Moskovitz, Mike Matsumura, Alex Chizhik, Shimon Lazarov, Steve McGarry, Siraj Raval, and Freya Fox.
The company hopes to make money several ways: with ad-revenue shares from carriers, branded entertainment/sponsored content, events, content licensing to Getty Images and similar outlets, and transactional markets, among other potential opportunities.
DeFiance is based in Puerto Rico, and has a studio in the Venice neighborhood of Los Angeles, Scarpa said. But in keeping with its core subject matter, the operation is heavily decentralized, with contributors and programming coming from numerous cities.
The company has been raising a seed round of about $2 million, Scarpa said.
It counts among its investors and advisers a number of notables in the blockchain world and related areas, including investor Brock Pierce, who is long-time chairman of the Bitcoin Foundation; Eric Pulier, founder of Vatom; Doug Scott, founder of gaming culture company Subnation; Hong Kong investor and podcast host Patrick P.L. Tsang; Good Human co-founder and former Warner Bros. Entertainment VP James Glasscock; and Craig Sellars, co-founder/CTO of cryptocurrency services company Tether. Sellars and Pulier are credited as pioneering creators of the technologies behind NFTs.
NASA Invites Media to Next SpaceX Cargo Launch to Space Station – NASA
How HuffPost Canada's digital impact and untimely demise changed Canadian news media – Poynter
Mel Woods found out they no longer had a job from a group chat.
The Vancouver-based journalist was working as HuffPost Canada’s only worker in the western region of the country, covering viral and trending stories as an associate editor, up until the outlet’s unceremonious March 2021 demise. BuzzFeed bought HuffPost in November 2019 and, just two weeks after the newsroom’s decision to unionize, closed HuffPost Canada and left 23 staff without their jobs.
It’s another data point in a long list of recent closures and contractions on the Canadian media landscape.
Many of those laid off have landed positions elsewhere. Woods now plies their trade at Xtra — a Toronto-based outlet focused on 2SLGBTQ+ perspectives — and others have surfaced as staff at The New York Times, CBC and Politico, among others. Some left for public relations gigs, and others are currently working as freelancers. The announcement of the closure just one week from the meeting, Woods said, left some staff scrambling.
“For somebody who was suddenly unemployed, it was a very, very busy week because we had to sort out what happened and when, and what the unionization played into it, what severance played into it and why it had happened because it caught all of us by surprise,” Woods said.
HuffPost’s union, CWA Canada, had never faced a closure in its history. President Martin O’Hanlon said the ceasing of operations points to BuzzFeed’s lack of understanding of the Canadian media landscape.
“I don’t think it says a lot about the Canadian media industry, per se, I think it says a lot about BuzzFeed. And I think it tells you that BuzzFeed is just interested in America, and in making as much profit as possible,” O’Hanlon said. “… They don’t give a damn about Canadian journalism is the bottom line.”
In an emailed statement, a spokesperson for BuzzFeed said: “BuzzFeed announced a restructuring of HuffPost in March in order to break even this year and fast-track its path to profitability. As part of these changes, we made the difficult decision to close HuffPost’s Canada and Quebec operations. The incredibly talented teams there have made enormous contributions to the political and news ecosystems in Canada — from extensive, award-winning coverage of the federal election, to relentless reporting on how COVID-19 exacerbated a long-term care crisis, and a powerful investigation of how mental illness is responded to as a crime. We know this decision was painful for everyone affected, but we are confident that these journalists will continue to do powerful and impactful reporting in the years to come. We continue to do everything we can to ensure their transition is a smooth one.”
The announcement certainly wasn’t easy on the staff of HuffPost Canada. The all-hands meeting in which the closure was announced, which Woods said was predicted within the staff to be announcing a new U.S. editor-in-chief, had the password “spring is here.”
But the closing of HuffPost Canada is more than another sad story to add to the layoffs seen at other newsrooms in Canada, most publicly at Global and Postmedia. HuffPost’s Canada’s coverage won awards posthumously. Woods won an award from RTDNA Canada for examining gender and transphobia more than two months after the outlet officially closed.
The skill and success of the staff was partially due to the culture and the diversity of the newsroom, Woods said.
“The fact of how quickly folks have been snapped up by other places is proof of the respect that was had for our newsroom,” Woods said. “We kind of sprinkled our seeds everywhere.”
Woods likened the HuffPost style that they have taken to Xtra as “serving (readers) their vegetables, but in a good way,” through a metrics and service journalism-focused approach.
Some of those seeds appear to have taken root elsewhere. New approaches to digital journalism in Canada, including what service looks like to staff and readers, is a common thread in discussions with Canadian newsroom leaders.
The Canadian Association of Journalists recently completed data collection for their first diversity survey, modeling their work after the News Leaders Association in the U.S. Meanwhile, CBC made the decision to turn off all Facebook comments on news stories for a month beginning in mid-June, which editor-in-chief Brodie Fenlon attributed to a data-gathering exercise mixed with a want to protect the mental health of journalists. It is a policy that they have since extended to the end of October.
HuffPost Canada’s digital impact, and its dismantling, points toward a future for Canadian journalism that must consider the health of its readers and staff while acknowledging the changing needs of digital media.
CBC’s decision to direct the tenets of service journalism toward its own staff hints toward an industry that is understanding (at a glacial pace) just how worn down it is and how building back means doing so with care. At this year’s Michener Awards, a ceremony dedicated to public service journalism and its impact on society, APTN journalist Kenneth Jackson acknowledged what it means to sit with the impact your work makes, on subjects, readers and staff.
“If you want to do service journalism you can’t fly above it,” he said, “you gotta get down and wear it.”
BuzzFeed appears to have worn its decision, as have the journalists who had to face the consequences.
India flights to Canada: When will they be allowed? – Canada Immigration News
Canadian cyclist Michael Woods just misses podium after gruelling 234-km ride – CBC.ca
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