Media
Energeticcity.ca Weekly Review: Media's Role in Elections – Energeticcity.ca
Welcome to our next installment of Weekly Review, the series where we mention what’s going on behind the scenes as well as showcase the top stories of the previous week.
As always, if you want to get this review directly in your inbox, all newsletter subscribers will receive it every Sunday!
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min-width:100%; max-width:100%; box-sizing:border-box; #_form_15_ * -webkit-box-sizing:border-box; -moz-box-sizing:border-box; box-sizing:border-box; font-size:1em; #_form_15_ ._form-content margin:0; width:100%; #_form_15_ ._form-inner display:block; min-width:100%; #_form_15_ ._form-title,#_form_15_ ._inline-style margin-top:0; margin-right:0; margin-left:0; #_form_15_ ._form-title font-size:1.2em; #_form_15_ ._form_element margin:0 0 20px; padding:0; width:100%; #_form_15_ ._form-element,#_form_15_ ._inline-style,#_form_15_ input[type=”text”],#_form_15_ label,#_form_15_ p,#_form_15_ textarea:not(.g-recaptcha-response) float:none; display:block; width:100%; #_form_15_ ._row._checkbox-radio label display:inline; #_form_15_ ._row,#_form_15_ p,#_form_15_ label margin-bottom:0.7em; width:100%; #_form_15_ ._row input[type=”checkbox”],#_form_15_ ._row input[type=”radio”] margin:0 !important; vertical-align:middle !important; #_form_15_ ._row input[type=”checkbox”] + span label display:inline; #_form_15_ ._row span label margin:0 !important; width:initial !important; vertical-align:middle !important; #_form_15_ ._form-image max-width:100%; height:auto !important; #_form_15_ input[type=”text”] padding-left:10px; padding-right:10px; font-size:16px; line-height:1.3em; -webkit-appearance:none; #_form_15_ input[type=”radio”],#_form_15_ input[type=”checkbox”] display:inline-block; width:1.3em; height:1.3em; font-size:1em; margin:0 0.3em 0 0; vertical-align:baseline; #_form_15_ button[type=”submit”] padding:20px; font-size:1.5em; #_form_15_ ._inline-style margin:20px 0 0 !important; #_form_15_ position:relative; text-align:left; margin:25px auto 0; padding:20px; -webkit-box-sizing:border-box; -moz-box-sizing:border-box; box-sizing:border-box; *zoom:1; background:#fff !important; border:0px solid #b0b0b0 !important; max-width:500px; -moz-border-radius:0px !important; -webkit-border-radius:0px !important; border-radius:0px !important; color:#000 !important; #_form_15_._inline-form,#_form_15_._inline-form ._form-content,#_form_15_._inline-form input,#_form_15_._inline-form ._submit font-family:”Lato”, sans-serif; #_form_15_ ._form-title font-size:22px; line-height:22px; font-weight:600; margin-bottom:0; #_form_15_:before,#_form_15_:after content:” “; display:table; #_form_15_:after clear:both; #_form_15_._inline-style width:auto; display:inline-block; #_form_15_._inline-style input[type=”text”],#_form_15_._inline-style input[type=”date”] padding:10px 12px; #_form_15_._inline-style button._inline-style position:relative; top:27px; #_form_15_._inline-style p margin:0; #_form_15_._inline-style ._button-wrapper position:relative; margin:27px 12.5px 0 20px; #_form_15_ ._form-thank-you position:relative; left:0; right:0; text-align:center; font-size:18px; @media all and (min-width:320px) and (max-width:667px) #_form_15_._inline-form._inline-style ._inline-style._button-wrapper margin-top:20px !important; margin-left:0 !important;Behind the Scenes
One of the big events of the week is that municipal elections are happening across our region. Since this is the first election since starting this series, it seems like a good time to discuss what is the media’s role during such an event.
On a macro level, the media’s role in an election is to provide as much information as possible to potential voters. This includes when the election is, what are the key issues, and who is running. Our goal as a media organization is to be as neutral as possible while allowing each candidate to present their plans to the public.
A key difference in a municipal election compared to a federal or provincial one is that there are no parties. While people may lean one way or another on the political spectrum, they are not beholden to their party’s platform. This means each candidate can provide more specific and personal answers to the questions that we ask them.
To keep up to date on the election or to learn more, sign up for our weekly Peace Politics newsletter where our civic reporter Grace will provide the big stories of the week and more context on how local councils work.
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#_form_21_ ._error-inner padding:8px 12px; background-color:#f37c7b; font-size:14px; font-family:arial, sans-serif; color:#fff; text-align:center; text-decoration:none; -webkit-border-radius:4px; -moz-border-radius:4px; border-radius:4px; #_form_21_ ._error-inner._form_error margin-bottom:5px; text-align:left; #_form_21_ ._button-wrapper ._error-inner._form_error position:static; #_form_21_ ._error-inner._no_arrow margin-bottom:10px; #_form_21_ ._error-arrow position:absolute; width:0; height:0; #_form_21_ ._error-html margin-bottom:10px; .pika-single z-index:10000001 !important; #_form_21_ input[type=”text”].datetime_date width:69%; display:inline; #_form_21_ select.datetime_time width:29%; display:inline; height:32px; #_form_21_ input[type=”date”].datetime_date width:69%; display:inline-flex; #_form_21_ input[type=”time”].datetime_time width:29%; display:inline-flex; @media all and (min-width:320px) and (max-width:667px) ::-webkit-scrollbar display:none; #_form_21_ margin:0; width:100%; min-width:100%; max-width:100%; box-sizing:border-box; #_form_21_ * -webkit-box-sizing:border-box; -moz-box-sizing:border-box; box-sizing:border-box; font-size:1em; #_form_21_ ._form-content margin:0; width:100%; #_form_21_ ._form-inner display:block; min-width:100%; #_form_21_ ._form-title,#_form_21_ ._inline-style margin-top:0; margin-right:0; margin-left:0; #_form_21_ ._form-title font-size:1.2em; #_form_21_ ._form_element margin:0 0 20px; padding:0; width:100%; #_form_21_ ._form-element,#_form_21_ ._inline-style,#_form_21_ input[type=”text”],#_form_21_ label,#_form_21_ p,#_form_21_ textarea:not(.g-recaptcha-response) float:none; display:block; width:100%; #_form_21_ ._row._checkbox-radio label display:inline; #_form_21_ ._row,#_form_21_ p,#_form_21_ label margin-bottom:0.7em; width:100%; #_form_21_ ._row input[type=”checkbox”],#_form_21_ ._row input[type=”radio”] margin:0 !important; vertical-align:middle !important; #_form_21_ ._row input[type=”checkbox”] + span label display:inline; #_form_21_ ._row span label margin:0 !important; width:initial !important; vertical-align:middle !important; #_form_21_ ._form-image max-width:100%; height:auto !important; #_form_21_ input[type=”text”] padding-left:10px; padding-right:10px; font-size:16px; line-height:1.3em; -webkit-appearance:none; #_form_21_ input[type=”radio”],#_form_21_ input[type=”checkbox”] display:inline-block; width:1.3em; height:1.3em; font-size:1em; margin:0 0.3em 0 0; vertical-align:baseline; #_form_21_ button[type=”submit”] padding:20px; font-size:1.5em; #_form_21_ ._inline-style margin:20px 0 0 !important; #_form_21_ position:relative; text-align:left; margin:25px auto 0; padding:20px; -webkit-box-sizing:border-box; -moz-box-sizing:border-box; box-sizing:border-box; *zoom:1; background:#fff !important; border:0px solid #b0b0b0 !important; max-width:500px; -moz-border-radius:0px !important; -webkit-border-radius:0px !important; border-radius:0px !important; color:#000 !important; #_form_21_._inline-form,#_form_21_._inline-form ._form-content,#_form_21_._inline-form input,#_form_21_._inline-form ._submit font-family:”IBM Plex Sans”, Helvetica, sans-serif; #_form_21_ ._form-title font-size:22px; line-height:22px; font-weight:600; margin-bottom:0; #_form_21_:before,#_form_21_:after content:” “; display:table; #_form_21_:after clear:both; #_form_21_._inline-style width:auto; display:inline-block; #_form_21_._inline-style input[type=”text”],#_form_21_._inline-style input[type=”date”] padding:10px 12px; #_form_21_._inline-style button._inline-style position:relative; top:27px; #_form_21_._inline-style p margin:0; #_form_21_._inline-style ._button-wrapper position:relative; margin:27px 12.5px 0 20px; #_form_21_ ._form-thank-you position:relative; left:0; right:0; text-align:center; font-size:18px; @media all and (min-width:320px) and (max-width:667px) #_form_21_._inline-form._inline-style ._inline-style._button-wrapper margin-top:20px !important; margin-left:0 !important; #_form_21_ .iti.iti–allow-dropdown.iti–separate-dial-code width:100%; #_form_21_ .iti input width:100%; height:32px; border:#979797 1px solid; border-radius:4px; #_form_21_ .iti–separate-dial-code .iti__selected-flag background-color:#fff; border-radius:4px; #_form_21_ .iti–separate-dial-code .iti__selected-flag:hover background-color:rgba(0, 0, 0, 0.05); #_form_21_ .iti__country-list border-radius:4px; margin-top:4px; min-width:460px; #_form_21_ .iti__country-list–dropup margin-bottom:4px; #_form_21_ .phone-error-hidden display:none; #_form_21_ .phone-error color:#e40e49; #_form_21_ .phone-input-error border:1px solid #e40e49 !important;Don’t forget to have your say! Municipal governments have a big impact on all of our day-to-day lives. The final day to submit a nomination is September 9 and election day is October 15.
Top Stories of the Week
It’s always interesting to see what the readers of Energeticcity are most interested in the region. Sometimes it’s a big decision that will impact property taxes, and sometimes it’s a new restaurant coming to town. Here are the top stories for the week of August 28 to September 3, 2022
- Sikanni River Bridge Accident Follow-Up: after the tragic accident that shut down the Alaska Highway last week, experts have been working on solutions to re-open the route.
- Wildfire Calls for Evacuation Alert: Our region’s wildfires have fluctuated over the last couple of weeks. An evacuation alert was issued for the Battleship Mountain region
- New Site for New Leisure Facility: PRRD and the City of Fort St John are making progress on getting a new leisure facility in the area. Locals were asked for ideas on where it should go.
To stay up-to-date on local news and events, follow us on Facebook, Twitter, Instagram, or LinkedIn. Want to keep local journalism alive? Become a Supporter!
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Social media changes rapidly—and what worked last year might not work in 2024. (Just look at X’s, or Twitter’s, dramatic revenue loss after many major platforms have stopped posting or advertising on the platform.) So what does work on social media right now, particularly for event professionals?
“We don’t just want our audience to understand what we do—we want them to know who we are,” says Zoe Haynes, the sales and marketing coordinator for PlatinumXP who oversees the event planning agency’s digital marketing. “Social media has evolved into a space for cultivating relationships and building trust. We utilize various platforms to tell stories—the story of an event transformation, behind the scenes with our production crew, or maybe even some fun office shenanigans with our CEO.”
Haynes’ focus on maintaining a consistent, authentic brand presence was a common theme among event professionals we spoke to about how they’re using social media right now. It’s all about “fostering an ongoing connection with our followers,” agrees Elias Contessotto, social media manager for event production company 15|40.
But remember: Not every platform is created equal. Contessotto stresses the importance of tailoring your approach with each platform—but also not being afraid to experiment a bit to ensure you’re staying ahead of trends and maximizing audience engagement. “By creatively testing new tactics, we gauge audience response and efficacy, gradually integrating successful approaches into our channels,” he explains. “This iterative process empowers us to refine our content strategy continuously, adapting to evolving trends and audience preferences.”
In short, “It’s all about meeting your audience where they’re at,” says Taylor Elliot, vice president of marketing and brand strategy for Shepard Exposition Services. “Social media is such a great tool to amplify your brand voice. I always say as marketers we need to create a system that works for our brand even when we are sleeping, and social media is one of the tools to help achieve this.”
LINKEDIN & INSTAGRAM
From our conversations, LinkedIn and Instagram quickly emerged as the two top platforms in the event industry. “Instagram is our go-to for showcasing stunning event photos—however, LinkedIn holds equal if not greater importance in our strategy,” explains Haynes. “While Instagram captures attention with its visual allure, LinkedIn allows us to dive deeper into industry conversations and build relationships with our peers.”
Contessotto likes to target a B2B audience with 15|40’s LinkedIn presence, posting content that focuses on industry insights, professional networking, and collaborations with studios. “We often share static posts similar to those on Instagram, tagging relevant studios to expand our reach,” he says, noting that LinkedIn posts are often reshared by team leaders and executives. “LinkedIn [also] serves as a prime platform for spotlighting press coverage, award nominations, and industry highlights.”
On Instagram, meanwhile, Contessotto expands 15|40’s content to cater to both B2B and B2C audiences. “We share visually engaging posts that highlight our expertise, industry leadership, and collaborations, appealing to a wider range of followers,” he says. “Instagram will have ‘POV’ content, which is much more personal and requires less high-quality tools to tell our story. I came to 15|40 from an influencer background, and from experience, I notice that more amateur content does better on that platform, like using an iPhone for reels rather than a DSLR camera.”
Heather Rouffe, director of sales at Atlas Event Rental, also appreciates the more personal touch that can come with Instagram. “Through that platform, we strive to educate the industry, create brand awareness, and most importantly to us, show the personal side to our company, brand, and rentals,” she explains. “With so much of the human side of things lost in a digital age, being personable and showing the people behind the brand is very important to us. We find the clients really appreciate the behind-the-scenes content and becoming familiar with the Atlas crew.”
On the flip side, though, that doesn’t mean LinkedIn can’t get a little personal. Al Mercuro, senior account director at trade show display company Genesis Exhibits, prioritizes LinkedIn due to the connections he’s been able to make with marketing directors and event directors at companies he’d like to do business with.
“I try to not promote my company as much as my brand by sharing information that will help them in their jobs—I find I get many referrals this way,” Mercuro notes. “I believe it is also a living resume; before I meet with someone, they will often check out my LinkedIn page to learn more about me. The more you can build up your profile and the number of connections you have adds to your value and makes it attractive to have them want to work with you.”
Jonathan Kazarian, the founder and CEO of Accelevents, also uses LinkedIn to build up his personal thought leadership—and therefore, build awareness of his event management software company. “Ninety-nine percent of what I share on LinkedIn is professional,” he says. “I’ll share something about my personal life to build connection, but that’s not my focus with LinkedIn.”
FACEBOOK, TWITTER (X), TIKTOK, & MORE
In a sign of changing times, most of the event professionals we spoke with are not investing much in Facebook or Twitter (now known as X)—though many are still updating them.
“We push out all of our Instagram content to our Facebook, to ensure our followers and intended audiences on both platforms are receiving similar content,” says Contessotto. “We also maintain our Twitter, or X, channel to share some of our event photos, as well as retweet content that clients we work with post that are captured at our events.”
Mercuro finds that Facebook is still an effective way to reach older generations—but for younger generations, he’s found some success marketing events on TikTok. “I am a board member of a nonprofit concert venue, and we needed to attract a younger audience,” he remembers. “I suggested we work with a local university and their marketing classes to take on a project like our organization to give them real-life experience. They chose to use TikTok to reach the younger demographics in our area, and it has been extremely successful.”
Contessotto agrees that TikTok is naturally very Gen Z-oriented, so content should be tailored accordingly. “We’ve noticed that we typically receive high engagement when our content is celebrity-focused,” he says. “Our team is constantly working to balance out our TikTok pages to include viral content, as well as videos that highlight our diverse portfolio of work to attract the right kind of audience.”
Haynes says she’s still exploring TikTok’s potential for Platinum XP. “I’ve noticed its popularity as a discovery platform,” she says. “It’s a great tool for driving awareness, but we should also consider whether our target audience is active on TikTok.” One tool that Haynes does invest time in? Pinterest. “It’s a powerful tool for SEO purposes. Its visual nature allows us to drive awareness to our website through captivating photos. By sparking curiosity, we encourage users to click through and explore further.”
Pyongyang says new warhead designed for cruise missiles, adding that a new anti-aircraft rocket was also tested.
North Korea has conducted a test on a “super-large warhead” designed for a strategic cruise missile, state media reports, adding that it also launched a new type of anti-aircraft missile.
“The DPRK Missile Administration has conducted a power test of a super-large warhead designed for ‘Hwasal-1 Ra-3’ strategic cruise missile”, KCNA news agency reported on Saturday, referring to North Korea by an abbreviation for its official name – Democratic People’s Republic of Korea.
North Korea also carried out a test launch on Friday afternoon of a “Pyoljji-1-2”, which state media said was a “new-type anti-aircraft missile”.
KCNA added that “a certain goal was attained” through the test without providing further details.
The weapons tests were part of the “regular activities of the administration and its affiliated defence science institutes”, KCNA reported, referencing the operation of “new-type weapon systems”.
The tests “had nothing to do with the surrounding situation”, KCNA added, but did not give any further information.
In early April, North Korea said it had tested a new medium-to-long-range solid-fuel hypersonic missile, with state media sharing a video of it being launched as leader Kim Jong Un looked on.
Cruise missiles are among a growing collection of North Korean weapons designed to overwhelm regional missile defences. They supplement the North’s vast arsenal of ballistic missiles, including intercontinental variants, which are said to be aimed at the continental United States.
Analysts say anti-aircraft missile technology is an area where North Korea could benefit from its deepening military cooperation with Russia, as the two countries align in the face of their separate, intensifying confrontations with the US.
The US and South Korea have accused the North of providing artillery shells and other equipment to Russia to help extend its warfighting ability in Ukraine.
Since its second nuclear test in 2009, Pyongyang has been under heavy international sanctions, but the development of its nuclear and weapons programmes has continued unabated.
Media
Lawmakers pan Ben Gvir for ‘unforgivable’ tweet on alleged Israeli strike on Iran – The Times of Israel
Italian FM says Israel gave US ‘last minute’ warning about drone attack on Iran
CAPRI, Italy (AP) — The United States told the Group of Seven foreign ministers that it received “last minute” information from Israel about a drone action in Iran early this morning, Italy’s foreign minister says.
Italian Foreign Minister Antonio Tajani, who chaired the meeting of ministers of industrialized countries, says the United States provided the information at session this morning that was changed at the last minute to address the suspected attack.
Tajani says the US informed the G7 ministers that it had been “informed at the last minute” by Israel about the drones. “But there was no sharing of the attack by the US. It was a mere information.”
Early Friday, Iran fired air defenses at a major air base and a nuclear site near the central city of Isfahan after spotting drones, part of an apparent Israeli attack in retaliation for Tehran’s unprecedented drone-and-missile assault on the country last weekend.
In a communique following the three-day meeting, the ministers urged the parties “to prevent further escalation.”
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