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Lego Investing Is Booming. Here’s How It Works

Lego Investing Is Booming. Here’s How It Works

Researchers say Lego grows in a similar way to other collectibles, like wine or art, but outperforms them over time

By Wall Street JournalDec 16, 2022 7:09 am

Lego fans and collectors are buying and selling the plastic toys for profit, and seeing better average returns than for many other assets like stocks, gold and art. Here’s how Lego investing works, and why this lesser known market punches above its weight. Photo illustration: Adam Adada

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Harry Miller is a writer and editor based in Toronto who has Ten years of experience in the journalism industry. Before coming to Canada News Media as a National Online Journalist, Miller worked as a senior writer and a reporter-editor with the Canadian Press and a breaking news reporter with the Toronto Star. Miller currently holds two bachelor’s degrees, one in journalism from Ryerson University and another in communications and film studies from Carleton University.

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