The actuality of an in-house digital media operation is fraught with organizational, technological and cultural challenges. Any business leader considering establishing or expanding a digital media operation should understand the obstacles before committing.
Ever since the release of ANA’s K2 report on media transparency, marketers and firms have looked for better mechanisms to control their media. For ambitious companies, the desire for more impact has led some to in-house media. The prospect of an in-house team of media-savvy professionals maximizing the firms’ buying power in programmatic is the dream of many senior executives. For instance, 46% of media and marketing decision-makers tell us they pursued an in-house solution “to have more control over our paid media investments.” However, the actuality of an in-house digital media operation is fraught with organizational, technological and cultural challenges. Any business leader considering establishing or expanding a digital media operation should understand the obstacles before committing.
Setting internal expectations that transformational results take commitment is critical.
Firms accustomed to focusing solely on maintaining short-term performance must now also balance long-term transformation. An internal media group delivers a long-term, strategic advantage. Yet, strategic investments will come proofs of concept, capital investments for headcount and reorganizations. This will require you to prepare the organization for a new way of working and new responsibilities. Don’t allow yourself or others to be carried away by the promise of immediate cost savings and increased performance. Those benefits come over time.
Finding and satisfying the high expectations of rarefied media talent is arduous.
Organizations taking advantage of abundant creative and production talent to in source creative services face a highly competitive and fluid digital media talent market. There’s a good reason why 95% of all in-house agencies offer creative services and only 19% offer programmatic media. Digital media, data science and strategy talent are highly sought-after. The meteoric rise of BIG tech gives those firms the resources and reputation to out-recruit. Retention is another matter. The best talent on the market requires career paths, advancement and personal development. Consequently, your ability to recruit and retain talent has less to do with media and more with corporate culture. The sacred cows will either need to step aside or give you the heavy air cover required to effect change.
Aligning the organization to partners’ payment terms causes friction.
Companies enjoying 90- and 120-day (or longer) payment terms with their agencies will experience a rude awakening with the 30- and 60-day payment terms that publishers demand. Your finance department will need to write hundreds and thousands of checks in much shorter cycles. Be prepared to roll up your sleeves to achieve this. As discussed, you’ll need the cooperation and buy-in from the top to alter the institutional mindset.
Establishing short- and long-term partner rules of engagement sparks anxiety.
CMOs and marketers will find themselves mired in an agency melee while they determine the best agency partner(s) to assist in transitioning responsibility and collaborating with the new in-house operation in whatever form it takes. This will make your agency nervous and reluctant to cooperate. However, even the most sophisticated in-house media operations rely on partners. Balancing the new reality with your established partners is necessary. You both need one another. Plan for the future relationship by outlining clear rules of engagement, roles and responsibilities.
Successfully in sourcing portions of your media operation results in structural complexity, as there’s no single universally adopted or agreed-upon approach. The first step is understanding how to get the organization ready to do things differently – from HR to operations to finance. Next, you’ll need to identify the right model to organize the necessary functions of media: strategy, execution, technology and data. Lastly, you need a playbook for establishing or expanding your team.
This post was written by Principal Analyst Jay Pattisall and VP and Principal Analyst Joanna O’Connell, and it originally appeared here.
Council swayed by social media campaign – Cowichan Valley Citizen
Council swayed by social media campaign
On Oct. 21, 2020 there was a municipal council meeting that debated, at length, the merits of extending a Temporary Use Permit (TUP00022, item 9.1) for a business on Lakes Road. Prior to the meeting, staff performed their due diligence researching the subject; they found that the proprietors of the business had not met the spirit or requirements of the conditions laid out in the original TUP. Staff recommended that the TUP extension be denied.
As part of council’s responsibilities and commitment to their office, council debated the application for the extension of the TUP. Council chose to ignore the staff recommendations citing COVID as an excuse for the proprietors of the business not meeting the conditions stipulated in the original TUP (occupancy permits, etc.). The proprietors had 18 months between the granting of the original TUP to when the COVID pandemic descended upon us all; they had plenty of time to fulfill their commitments to the process. Although I do not agree with the council’s flawed assessment and decision, I accept it as part of the council’s elected responsibilities.
There has been a social media flurry in the past few days from the proprietor of the business appealing to the community through social media. The posts suggest that the council’s decisions were going to effectively bankrupt the business. The rhetoric and emotion of social media seem to be guiding the decision versus fact and process. Fact: the terms and conditions of the Temporary Use Permit (TUP00022) originally granted have not been followed and the recommendation from the North Cowichan planning department was to deny an extension.
I ask members of council to reflect on the dangerous abuses of social media in the fiefdom south of our border prior to considering any amendment to their decision. Facebook and other social media outlets cannot replace the processes, norms, OCP, and laws that we have developed to function as a civilized society. As described in the council debate, about 50 per cent of the adjoining neighbours’ properties complained about the lack of non-compliance with the covenants in the original TUP. The proprietor’s lack of action in not meeting their commitments and conditions attached to the original TUP, combined with their social media attacks, whining, and complaining is a familiar tactic. You only need to be remotely cognisant of the circus south of us to know that social media should not be a trusted source of information, and cannot replace the recommendations of career staff members, processes, norms, OCP, and laws. Governing by social media is inherently dangerous, please consider the source of information carefully when you debate and make your decisions.
This election is 'the most important' of our lifetime: Verizon Media CEO – Yahoo Canada Finance
The Canadian Press
ARLINGTON, Texas — The Latest on Game 6 of the World Series between the Los Angeles Dodgers and Tampa Bay Rays (all times local):8:40 p.m.Rays starter Blake Snell is cruising through the Dodgers lineup for a second time, helping Tampa Bay maintain a 1-0 lead through four innings.Snell overwhelmed the Dodgers’ 2-3-4 hitters in the fourth, striking out Corey Seager, Justin Turner and Max Muncy. Snell has nine strikeouts and only allowed one hit on 55 pitches. The left-hander hasn’t completed five innings since Game 1 of the AL Championship Series but seems primed to go deep in this one.The 2018 AL Cy Young Award winner isn’t always so reliable in the middle innings. Snell limited batters to a .140 average the first time through the order in the regular season but allowed a .307 mark the second time around.Dodgers starter-turned-reliever Alex Wood completed two perfect innings by striking out a pair in the fourth. The left-hander with a funky delivery has punched out five over four scoreless innings during the World Series.___8:25 p.m.Blake Snell is through three innings and his Rays still lead 1-0. Chris Taylor hit a leadoff single to become the Dodgers’ first runner, but was stranded at second base when Snell struck out Mookie Betts for the second time in the game.Snell has fanned six in three innings. Tampa Bay keeps helping itself with its gloves, too.Third baseman Joey Wendle and first baseman Ji-Man Choi teamed up for one out and catcher Mike Zunino neatly blocked a breaking ball by Snell to prevent Taylor from advancing.Alex Wood became the Dodgers’ third pitcher of the game when he took over to begin the third, and he breezed through a perfect inning.___8 p.m.Tony Gonsolin is gone early again, and Blake Snell hasn’t allowed a hit through two innings again at the World Series.The Los Angeles starter was replaced by Dylan Floro after walking Ji-Man Choi to put two on with two outs and Tampa Bay leading 1-0. Manager Dave Roberts made the same move in the Rays’ 6-4 victory in Game 2, when Gonsolin and Snell both started.Floro got an inning-ending strikeout of Randy Arozarena, the rookie who extended his record with his 10th homer of the post-season in the first.The LA-tilted crowd among the pandemic-reduced total of about 11,000 is trying to get its club going with frequent chants of “Let’s go Dodgers” in the neutral-site Series in Texas. Snell is snuffing it out so far.The Tampa Bay ace had another perfect inning, striking out two after fanning the side in the first. The left-hander didn’t allow a hit until the fifth inning in Game 2.___7:35 p.m.Randy Arozarena extended his post-season record with his 10th home run and Blake Snell struck out the side as the Tampa Bay Rays took a 1-0 lead after the first inning in Game 6 of the World Series, when a win by the Los Angeles Dodgers would give them their first title since 1988.It was Arozarena’s third homer in the World Series, the first time a rookie has hit three in the Series since Charlie Keller did it for the New York Yankees in 1939. Arozarena became the first rookie to drive in a run in four consecutive Series games.Arozarena went the opposite way in the top of the first, homering to right off rookie right-hander Tony Gonsolin with one out. Austin Meadows then hit a hard single and Brandon Lowe, who homered off Gonsolin in Game 2, walked before Manuel Margot had a flyout and Joey Wendle struck out.Snell, the 2018 AL Cy Young Award winner, struck out Mookie Betts, Corey Seager and Justin Turner. The lefty struck out nine in 4 2/3 innings as the Rays won Game 2, when he didn’t allow a hit in that game until the fifth.The Dodgers went in with hopes of getting five or six innings out of Gonsolin. He was in an opener role and pitched only 1 1/3 innings in Game 2.Gonsolin needed 25 pitches to get through the first inning, and the Dodgers had Alex Wood warming up briefly in the bullpen only five batters into the game.It was also the fifth consecutive game in this World Series when a run was scored in the top of the first inning. That had never happened before.__7:10 p.m.The Los Angeles Dodgers took a 3-2 World Series lead into Game 6 against the Tampa Bay Rays on Tuesday night, one win from their first title since 1988.The Dodgers were in Brooklyn when they lost the World Series in 1916, 1920, 1941, 1947, 1949, 1952 and 1953, then finally won their first championship when Johnny Podres completed an eight-hit shutout in Game 7 in 1955 when Elston Howard grounded to Pee Wee Reese, who threw to first baseman Gil Hodges for the final out.After moving to Los Angeles following the 1957 season, the Dodgers added titles in 1959, when Larry Sherry was MVP after getting two wins and two saves, and 1963 and 1965, when Sandy Koufax went 4-1 and was twice MVP. Titles followed in 1981 and in 1988, the latter when Orel Hershiser earned the MVP by going 2-0 with a 1.00 ERA.While Tony Gonsolin started Game 6 on Tuesday night, ace Walker Buehler was lined up to start a Game 7, with Clayton Kershaw available in the bullpen after throwing 85 pitches Sunday in Game 5 for his second win of the Series.Blake Snell started Game 6 for the Rays. Charlie Morton was set to start Game 7 after allowing five runs over 4 1/3 innings in a Game 3 loss last Wednesday. Morton said he would be available in relief in Game 6 if needed. Morton, who turns 37 on Nov. 12, hopes to pitch next season but is not sure whether the Rays or any other team will want him.___5:45 p.m.The Tampa Bay Rays received some encouraging words from former President Barack Obama ahead of Game 6.Obama spoke at a rally in Orlando, Florida, on Tuesday in support of Democratic presidential candidate Joe Biden and referenced the Rays’ five-game loss to the Philadelphia Phillies 12 years ago.“I don’t know if we’ve got any Tampa Bay Rays fans here in Orlando,” Obama said. “Big game tonight. It’s do-or-die time. The last time the Rays were in the World Series in 2008, Florida sent me to the White House. The Rays fell just a bit short then, but, here in Florida, Democrats fell a little bit short in 2016 also. Over the next couple of weeks, Florida, you’ve got the chance to fix two mistakes. You’ve got the chance to set two things right. You can bring a World Series championship to the Sunshine State, and you can send Joe Biden and Kamala Harris to the White House.”___5:20 p.m.The Tampa Bay Rays are going with the same nine players in the batting order for Game 6 against Tony Gonsolin, but shuffled the top four for their second game in this World Series against the Los Angeles Dodgers rookie right-hander.First baseman Ji-Man Choi is leading off Tuesday night, followed by left fielder Randy Arozarena, designated hitter Austin Meadows and second baseman Brandon Lowe. In Game 2 last Wednesday, when the Rays won 6-4, it went Meadows, Lowe, Arozarena and Choi. The rest of the lineup is the same, right fielder Manuel Margo batting fifth, ahead of third baseman Joey Wendle, shortstop Willy Adames, centre fielder Kevin Kiermaier and catcher Mike Zunino.In the leadoff spot this season, Choi is hitting .115 (3 for 26) with one homer and four walks.Los Angeles has used the same batters in the top six spots for every game of the World Series. Right fielder Mookie Betts is leading off again, followed by shortstop Corey Seager, third baseman Justin Turner, first baseman Max Muncy, designated hitter Will Smith and centre fielder Cody Bellinger. Second baseman Chris Taylor is batting seventh, left fielder AJ Pollock eighth and catcher Austin Barnes ninth.___3:35 p.m.The Globe Life Field roof will be closed for Game 6 of the World Series between the Los Angeles Dodgers and Tampa Bay Rays.The forecast called for a game-time temperature of 42 degrees Fahrenheit (5.5 degrees Celsius) Tuesday night and a chance of rain.Major League Baseball announced the roof decision about four hours before the scheduled first pitch.The retractable roof of the new $1.2 billion ballpark was open for Games 1, 2 and 4 and closed for Games 3 and 5.Los Angeles held a three games to two lead in the Series.“We hope the roof is closed because it’s freezing,” Kiké Hernández of the Dodgers said shortly before the announcement.___More AP MLB: https://apnews.com/MLB and https://twitter.com/AP_SportsThe Associated Press
Score Media and Gaming Inc. Virtually Opens The Market – Canada NewsWire
Score Media and Gaming Inc. empowers millions of sports fans through its digital media and sports betting products. Its media app ‘theScore’ is one of the most popular in North America, delivering fans highly-personalized live scores, news, stats, and betting information from their favorite teams, leagues, and players. The Company’s sports betting app ‘theScore Bet’ delivers an immersive and holistic mobile sports betting experience and is currently available to place wagers in New Jersey, Colorado, and Indiana. theScore also creates and distributes innovative digital content through its web, social and esports platforms. For more information visit https://scoremediaandgaming.com/
For Market Openings: Media may pick up a feed from the TOC (television operations centre) for all market open ceremonies. The feed is named TSX Transmit 1 (SD-SDI) and is produced at the TMX Broadcast Centre and sent live to the TOC. To pick up the feed via the Dejero network, please contact [email protected]. The client feature video will begin playing on the TMX media wall at approximately 9:27 a.m. ET and the markets will open with the sound of a siren at 9:30 a.m. ET
Date: Tuesday October 27, 2020
Time: 9:00am – 9:30am
Place: Virtually Broadcast
SOURCE TMX Group Limited
For further information: MEDIA CONTACT: James Bigg, Sr. Manager, Communications, Score Media and Gaming Inc., 647-638-9281
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