New partnership expands national retail access ahead of back-to-school and holiday shopping periods
Toronto, ON – August 27, 2025 – Genco International, the parent company of Kroeger Marketing, has signed a Canada-wide, non-exclusive distribution agreement with Faber-Castell, a global leader in creative and writing products. This agreement covers a select range of the Faber-Castell line of consumer products, including the award-winning Creativity for Kids ® arts and crafts kits.
Distribution will begin in pre-approved select retail channels in September 2025, with continued rollout expected by January 2026. The partnership will expand Faber-Castell’s spectacular product range across key retail segments, by opening additional distribution channels in Canada.
This distribution expansion positions the Faber-Castell and Creativity for Kids® brands strongly ahead of peak back-to-school and holiday shopping periods. It also supports Canadian parents, teachers, and retailers by improving access to well-regarded, high-quality creativity enhancing line of products.
“This partnership with Faber-Castell strengthens our ability to deliver well-made, trusted creative products to Canadian retailers and consumers,” said Grant Chapman, COO of Kroeger Marketing. “We’re focused on making it easier for families, educators, and retailers across the country to access fun and creative tools that support hands-on learning and creativity.”
“Genco and Kroeger Marketing bring strong relationships and proven experience in the Canadian market,” said Scott Flynn, CEO of Faber-Castell. “They will be an important additional partner in expanding our reach where we have not traditionally been present. Together with our broader network of partners, this relationship strengthens our ability to bring Faber-Castell’s award-winning product lines to even more Canadian families, educators, and retailers.”
For more information, including product inquiries, please visit: https://kroegerinc.com/
